15 ZoomInfo Alternatives to Consider in 2024

What Is B2B Sales Intelligence?

Sales Intelligence combines data, information and insights around key business aspects of organizations such as technology stacks, revenue, size, people hierarchy, fundraising, purchasing intent and more. Such vital information can help sales, marketing and revenue teams to strategically identify, qualify and approach their ideal buyers faster and more accurately.

What Are Sales Intelligence Tools?

Sales intelligence tools enable businesses to collect and deploy sales intelligence in their overall go to market and demand generation strategies, largely eliminating tedious and manual methods with intelligent, automated and highly accurate processes. Sales intelligence tools are capable of monitoring millions of data points to identify key sales triggers that can enable sales and marketing teams to stay ahead of competition.

What Are Some of the Best Sales Intelligence Tools In the Market?

If you’re seeking an answer to this question, you’ve certainly come far in your research.  You already understand the need for a sales intelligence software and stand at a key juncture in your growth journey. This is a key stage as there’s not a one-fits-all solution. However, there are some key factors that you can evaluate to decide what sales intelligence solution is ideal for you. This article will help you do just that.

The right sales intelligence solution will provide enormous benefits to your sales, marketing, revenue operations, and even your account management and customer success teams – bolstering sales productivity and revenue expansion opportunities for your entire organization. It provides you with key information your revenue acceleration teams need in an easy-to-understand format.

Finding the Best Sales Intelligence Tool for Your Business

By the end of this article, you should be able to fully understand the various sales intelligence tools on the market, their pros and cons and what those mean to your business specifically.

Before You Begin

To make your search easy, we’ve created an easy illustration that will help you identify your ideal solution depending on key factors such as your internal team and martech infrastructure capabilities to best utilize the sales intelligence tool,  your budget, and what you should expect from your sales intelligence solution provider.

Sales Intelligence Tool Evaluation Grid

The Mid-market Context

While there are numerous sales intelligence solutions providers in the market, it’s important to evaluate the right sales intelligence tool for you depending on your unique business needs. If you are looking for a ZoomInfo alternatives, it’s important to narrow your search to platforms that truly offer sales intelligence data (contact and company), insights (intent data, technographics, firmographics and other data types), solutions (data enrichment, on-demand data research) and so on. While you’ll find many resources on the internet that list various B2B sales intelligence companies that list solutions from small to enterprise level on the same list, it’s important to understand that not all sales intelligence tools offer the same depth of data and insights. A sales intelligence tool that primarily offers email lists and contact data is not truly a ZoomInfo alternative. ZoomInfo offers more than just contact data lists, and so if you are searching for a ZoomInfo alternative, you are essentially looking for a solution beyond an email finder tools – you are looking for a sales intelligence tool that addresses unique needs of your sales, marketing, revops and demand-gen teams across the stages of the funnel.

Start by understanding your business’ scale, needs and usage. For example if you are a small business, you are likely to have:

1 Limited team size: If you are a small business with a small sales and marketing team, you need a  sales intelligence tool that you can afford and optimally utilize.

2. Limited martech stack: If you do not have CRMs and marketing automation systems in place, the vast majority of the features and capabilities of your  sales intelligence tool will remain underutilized.

3. Limited functionality needs: If you do not have dedicated teams for functions such as revops or marketing, you cannot utilize features beyond building prospect lists for sales teams and leverage capabilities such as technographics firmographics, buyer intent data or website visitor tracking that can really scale your account-based marketing efforts.

For mid-market businesses with larger teams, matured marketing and sales systems, and the potential for the next stage in revenue growth, the search for a reliable sales intelligence tool gets narrower. That is where the search for a ZoomInfo alternative will lead you to a handful of reliable sales intelligence tools.

SalesIntel Versus ZoomInfo – A Detailed Comparison

ZoomInfo remains the most popular sales intelligence platform but given many of its shortfalls – from poor data quality to high costs, customers are actively looking for better solutions than ZoomInfo. SalesIntel is a ZoomInfo competitor that has emerged as the best ZoomInfo alternative for customers who want a product like ZoomInfo but without any of its shortcomings.

Here we make a head-to-head comparison between ZoomInfo and SalesIntel on various benchmarks and reviews to see which one of them comes out on top. The benchmarks for comparison include:

1. Data Quality
2. Database Size
3. Features
4. Contract Obligations
5. Pricing

Round 1: Data Quality

The data at ZoomInfo is mostly machine-processed and thus has significant gaps in quality. If you factor in the redundancies and lack of any re-verification process, the data continues to degrade and bring down B2B sales efficiency. It isn’t uncommon for ZoomInfo customers to dial a prospect only to find they have left the company a year ago.

Here are real LinkedIn user comments to a SalesIntel post.

Back when Toys”R”Us shut its operations ZoomInfo’s directories remained outdated for several months. Running a search on employees of Toys”R”Us who’d declared bankruptcy showed the company still employing 64,000 people.

SalesIntel has a large database of 90M+ contacts with 17M+ contacts that are human-verified and that are guaranteed to be 95% accurate and follow a 90-day re-verification cycle to maintain that quality. With 140k new contacts verified every week, the database continues to quickly grow in size as well.

But of course, don’t just take our word for it. Look at what the clients have to say about data quality on both platforms.

Many peer review sites show how users describe their experience using ZoomInfo.

The overall user satisfaction score across different aspects of the service including Service, Value, Quality and others remains low.

ZoomInfo Review:

SalesIntel continues to focus on delivering data that is actionable and real.

SalesIntel Review:

VP Sales, Why I Switched to SalesIntel

VERDICT: SalesIntel Wins

SalesIntel has markedly better data quality than ZoomInfo.

Round 2: Database Size

ZoomInfo claims to have the largest B2B database with over 220M business profiles and 150M emails which are impressive numbers by all accounts. There are, however, two problems customers should take into account that put these numbers in perspective:

I. Redundancies

ZoomInfo’s database isn’t one but an amalgamation of numerous data providers that were acquired and combined – RainKing and DiscoverOrg being the largest ones. The point is that most data providers have large overlaps between their data and merging databases creates a lot of redundancies. So if ZoomInfo acquires DiscoverOrg’s 5M contacts, it doesn’t necessarily mean the total number of unique entries grows by 5M. Additionally, these data sets often remained siloed after the acquisition for a period of time, meaning you cannot access all of the data in one place, and often not without upgrading your contract.

II. Segmentation

ZoomInfo segregates its database into numerous functionalities and it sells licenses, not for a comprehensive solution but only for specific functions. So a client who has a ZoomInfo license for, say, direct dials, can’t access mobile numbers. This means that while ZoomInfo has a large database, its clients can’t access most of it. Unless of course, they pay additional fees for each of the functions that increase costs exponentially.

SalesIntel also has a very large database with over 90M contacts including email, direct dials, and over 48M phone numbers. Every contact has an email address and over 8.3M contacts are human-verified decision-makers (at manager and above job level). The best part, however, is that each of SalesIntel’s clients gets access to the entire database, resulting in access to much more data than ZoomInfo.

VERDICT: SalesIntel Wins

Though ZoomInfo has a slightly larger database, SalesIntel’s clients actually get access to more actionable data.

Round 3: Features

The contact database is only a part of what ZoomInfo or SalesIntel offers. There are tons of other features that make prospecting easy and help close deals faster. Some of the features include:

Technographic

While it may appear ZoomInfo and SalesIntel provide technographic data

of relatively the same quality and scale, SalesIntel works with its partners who are leaders in the space to bring the best quality technographic data to their users.

Intent Data

Both ZoomInfo and SalesIntel provide intent data. ZoomInfo’s intent data comes from an in-house engine. Intent data is complex and we understand that in order to provide our customs  industry-leading intent data, it’s important to source multi-stream data and so we have partnered with the market leader Bombora to provide its customers with the best intent data in the market.

Richard Murg, Senior Vice President of Business Development – I love SalesIntel Intent Data

Enrichment

Both ZoomInfo and SalesIntel offer data enrichment but SalesIntel enriches customers’ CRM with human-verified data while ZoomInfo’s enrichment utilizes less reliable machine-processed data. When the whole point of enrichment is enhancing the quality of your data you obviously want to use the most reliable data, not inject new errors into the system.

Real-time Prospecting Tool

Both ZoomInfo and SalesIntel offer a Chrome extension – Outreach, and RevDriver respectively. However, with the RevDriver chrome extension. It allows you to identify prospects instantly in real-time. No more relying on LinkedIn InMail. On the other hand, Outreach users experienced a low success rate in finding decision-makers.

EE Incentives, Sales Enablement_ Revdriver

Research-on-Demand

SalesIntel provides a one-of-a-kind, Research-on-Demand service where if we don’t have the data our customers need, customers can provide us with a list of names and titles and we go get the requisite information for them. With ZoomInfo, if clients do not find the data they want, there is nothing they can do about it.

Clare Wynne, President, Great service from Research on Demand

VERDICT: SalesIntel Wins

While Both ZoomInfo and SalesIntel provide basically the same features, SalesIntel has better quality and Research-on-Demand.

Round 4: Contract Obligations

ZoomInfo is known to lock in its customers into renewals through the fine print in their contracts.  Many customers only realize their contract obligations after they have signed on the dotted line. SalesIntel strives for 100% transparency where its customers are made aware of each of the minutest details before the contract is signed. No hidden charges, no fine print, nothing!

ZoomInfo customer reviews:

VERDICT: SalesIntel Wins

SalesIntel’s contract is 100% transparent and with no fine print.

Round 5: Pricing

The licensing fees for both ZoomInfo and SalesIntel are pretty much the same. The difference, however, lies in the detail. Each license gives customers a certain number of ‘credits’ to reveal or export contact information. ZoomInfo provides a limited number of credits for the same license fee as SalesIntel. So if you calculate cost per contact, ZooomInfo pricing turns out to be way more expensive than SalesIntel.

Also, ZoomInfo has additional charges for specific data sets. So even if you have a ZoomInfo license and want to access mobile numbers, you’ll have to pay extra. SalesIntel’s license fee is all-inclusive.

VERDICT: SalesIntel Wins

Despite the same license fee, SalesIntel provides many more export ‘credits’ per dollar and access to more data.

Why SalesIntel Is Not Just the Best ZoomInfo Alternative, But Better Than Zoominfo

When comparing SalesIntel and ZoomInfo, SalesIntel comes out on top with higher quality data by only offering human-verified data, lower costs with SalesIntel’s customer-first approach, and the guarantee of finding the data you need if it’s not already available with SalesIntel’s Research on Demand.

With SalesIntel, you are not another data point shoved into a CRM. You have a personal relationship with our support and customer success teams. You are working with someone invested in your success instead of a company trying to pump as much profit as possible out of you with contact credit limits, hidden charges, and contract fine print.

The switch to SalesIntel is designed to be smooth, quick, and immediately beneficial for your team. The value of reaching the prospects you want to talk to is immeasurable. Let your sales team stop wasting time and start booking more appointments and closing more sales.

Avoid charges for extra data sets. Stop paying for out-of-date information. Start working with a better data provider.

Final Verdict: SalesIntel Is the Best ZoomInfo Alternative

With more accessible data, better quality, excellent features, and lower cost, SalesIntel beats ZoomInfo on all the benchmarks and is the best choice for customers looking for a ZoomInfo alternative.

Customers Who Made The Right Choice

How SalesIntel was selected as Map My Customers’ Data partner and why they switched from ZoomInfo.

It’s time for you to make the right choice and select the best Zoominfo alternative. Schedule a demo now to experience the difference.

Below the Mid-market Context: the Small-to-medium Sized Business (SMB) Market Landscape

While evaluating the best ZoomInfo alternative we’ve compared the leading sales intelligence solutions providers from a mid-market and enterprise perspective, it’s important to look at solutions providers in the small to SMB market. We’ve listed 20 sales intelligence tools that offer sales and marketing teams a range of solutions for prospecting, account-based marketing and demand generation.

Does SalesIntel Offer a Solution for the Small-to-medium Sized Business (SMB) Segment?

SalesIntel offers a full-funnel sales intelligence solution for sales, marketing and revenue operations teams with:

• Contact and company data with over 90 million contacts and 22 million company accounts
• Technographic data with over 18,000 technologies tracked, and data updated every single months for accuracy
• Firmographic data updated every 6 months (unlike most data companies where key data remains redundant for up to a year or more)
• Intent Data with over 12,000 B2B buyer intent topics actively monitored
• Data Enrichment for clean and update data
• 90 day re-verification for the highest level of accuracy in the market
• Research on demand with over 2,000 human researchers around the world, round the clock, fast-tracking the search or validation of the exact data you need
• Real-time prospecting with a Chrome extension tool

And much more.

SalesIntel can help you grow 5X.

With SalesIntel, we don’t focus on presenting large volumes of data but instead give our customers real, accurate and actionable data that they can effectively deploy and operationalize.

For small and mid-sized businesses, efficiency is key – across their systems (such as CRMs and marketing automation tools), as well as teams and functions (sales, marketing, demand-gen, revenue and operations). SalesIntel customers get high value for their investment in B2B data, industry-leading data quality, excellent customer service and support, and transparent terms around the usage and ownership of data.

Other ZoomInfo Alternatives

Every business has different data needs at different stages of their growth. Besides SlesIntel there are various sales intelligence tools that suit companies and teams of different sizes for specific needs from sales prospecting to account-based marketing to demand-generation and more.

Again, if you’re looking for ZoomInfo alternatives, explore sales intelligence tools that offer more than just contact and company data and include a range of data types needed to drive account-level targeting strategies. This can include technographics, firmographics, intent data and more.

On the other hand, if you are a small business and do not have mature or mainstream systems and processes, focus your search toward smaller B2B data providers versus bigger ZoomInfo alternatives such as SalesIntel.

To make this search easy for you, we created a sales intelligence tool evaluation grid. Now, we’ll segment the list of direct and ancillary ZoomInfo alternatives with more details based on your business needs.

You can either use the menu below or scroll down to review the credentials of each B2B data provider.

Lusha | Slintel | Cognism | Seamless.AI | Clearbit | Apollo | LeadIQ | Lead411 | Demandbase | LinkedIn Sales Navigator | Overloop | UpLead | LeadGenius | LeadFuze | Hunter

For Small-to-Midsize Businesses

Lusha

Lusha allows users to enrich and verify business profiles through its extension for LinkedIn. It also offers B2B data for enterprise sales, marketing and recruiting teams with a prospecting platform, web extension and API. It claims to serve over 70,000 sales professionals and 223,000 sales organizations.

Key Features:

• Data import and export
• Email and phone number finder
• Bulk data enrichment
• CRM integrations (HubSpot, Salesforce, Pipedrive, etc.)
• API access

Who is it for: Lusha is suitable for sales and marketing professionals, recruiters, and businesses of all sizes looking to enhance their outreach and lead generation efforts.

Pricing:

• Free Plan: $0/month
• Professional Plan: $99/month
• Premium Plan: $199/month
• Enterprise Plan: Custom pricing

Pros:

• Accurate and comprehensive contact information
• Easy to use with a simple interface
• Integrates with popular CRM systems

Cons:

• Limited features in the free plan
• Some users report high costs for larger teams

Limitations:

• Requires a business email to sign up
• Limited credits in lower-tier plans
• Credits do not roll over for annual plans

See G2 Reviews for Lusha

Slintel (Acquired by 6Sense)

Slintel’s sales intelligence platform provides B2B leads and buyer intent data along with key data types and features such as technographics & firmographics, lead enrichment. It integrates with major CRMs like Salesforce, HubSpot and Pipedrive and sales tools such as Outreach. Slintel was acquired by 6Sense.

Key Features:

• Technographic data
• Buying intent insights
• Competitive intelligence
• CRM and marketing automation integration

Who is it for: Ideal for sales and marketing teams seeking deep insights into their target market and customer base.

Pricing: Custom pricing based on business needs.

Pros:

• Detailed market and competitive insights
• Integration with major CRM platforms
• Helps in identifying high-intent leads

Cons:

• Custom pricing can be expensive for small businesses
• Learning curve for new users

Limitations:

• Limited to larger enterprises due to high costs
• Requires integration setup time

See G2 Reviews for Slintel

Cognism

Cognism’s AI sales technology offers B2B contact data, intent data, data cleansing and enrichment using patented AI technology to provide B2B sales teams real-time company, people and event data. The platform integrates with major CRMs.

Key Features:

• GDPR compliant data
• Real-time email verification
• Sales triggers
• CRM integration

Who is it for: Sales teams, marketers, and recruiters looking for a reliable source of business contact data and sales triggers.

Pricing:

• Custom pricing based on the number of users and required features.

Pros:

• High-quality, GDPR-compliant data
• Real-time data updates
• Strong customer support

Cons:

• Expensive for smaller teams
• Limited to B2B contact data

Limitations:

• Can be overkill for small businesses
• Custom pricing makes it hard to predict costs

See G2 Reviews for Cognism

Seamless.AI

Seamless.AI serves sales, marketing, and recruiting teams to access B2B contacts with access to cell phones, emails, direct dials and buyer intent data. Seamless.AI claims to differentiate itself as a ZoomInfo alternative that offers a real-time data intelligence search engine, not a database.

Key Features:

• AI-driven contact search
• Real-time email and phone number discovery
• CRM integration
• Chrome extension for easy access

Who is it for: Sales professionals and marketers who need real-time access to contact information and leads.

Pricing:

• Free plan available
• Paid plans starting at $99/month

Pros:

• AI-driven data accuracy
• Easy to use with Chrome extension
• Real-time contact discovery

Cons:

• Free plan has limited features
• Data accuracy can vary

Limitations:

• Higher-tier plans can be costly
• Some integration issues reported

See G2 review for Seamless.AI

Clearbit

Clearbit focuses on enrichment and claims to instantly append 100+ data points on a company, its technology stack (technographics), and its employees (firmographics) on your database. It integrates with Salesforce, Marketo, HubSpot, Pardot, Segment, and other major CRMs to automate and optimize your sales and marketing workflows.

Key Features:

• Data enrichment
• Lead generation
• Customer segmentation
• API access

Who is it for: Marketing and sales teams looking to enrich their customer data and gain deeper insights into their audience.

Pricing: Custom pricing based on the number of users and features.

Pros:

• Comprehensive data enrichment
• Easy integration with existing systems
• Customizable API

Cons:

• Can be expensive
• Data accuracy can vary

Limitations:

• High cost for comprehensive data sets
• Requires technical setup for API use

See G2 review for Clearbit

Apollo

Apollo’s claims to own a B2B database of over 250M contacts and 30M companies which combined with its Engagement Suite allows sales and marketing teams to run outbound activity and sequences effectively.

Key Features:

• Contact database
• Sales automation
• Email sequencing
• CRM integration

Who is it for: Sales teams looking to streamline their outreach process and manage their pipeline more effectively.

Pricing:

• Free plan available
• Paid plans starting at $49/month

Pros:

• Extensive contact database
• User-friendly interface
• Affordable pricing for small teams

Cons:

• Limited features in the free plan
• Data accuracy can be inconsistent

Limitations:

• Free plan has limited credits
• Some users report issues with data syncing

See G2 review for Apollo

LeadIQ

leadIQs prospecting platform allows users to find B2B prospect data, track sales triggers, and use effective sequencing to personalize outreach all within its platform. Its patented AI technology aims to eliminate manual prospecting ways and makes it easy for sales teams to do faster outreach through personalization at scale.

Key Features:

• Contact capture from LinkedIn
• Email and phone number finder
• CRM integration
• Lead scoring

Who is it for: Sales professionals who rely heavily on LinkedIn for prospecting and need a tool to capture and manage leads efficiently.

Pricing:

• Free plan available
• Paid plans starting at $75/month

Pros:

• Seamless LinkedIn integration
• Accurate contact information
• Easy to use

Cons:

• Limited features in the free plan
• Can be expensive for large teams

Limitations:

• Credits do not roll over
• Limited to LinkedIn for lead capture

See G2 review for LeadIQ

Lead411

Lead411 offers contact and company data across the global marketplace. If you are not specifically looking for US data, they claim to have over 450M contacts, within 20M companies worldwide – offering a wide choice. Lead411’s data included B2B emails and B2B direct dials with Intent data.

Key Features:

• Contact database
• Trigger alerts
• Email and phone number finder
• CRM integration

Who is it for: Sales and marketing teams looking for verified business contact information and sales intelligence.

Pricing:

• Plans starting at $99/month

Pros:

• Verified contact information
• Trigger alerts for sales opportunities
• Easy integration with CRM systems

Cons:

• Can be expensive for small teams
• Data accuracy can vary

Limitations:

• Limited features in lower-tier plans
• Some users report data duplication issues

See G2 review for Lead411

Demandbase

Demandbase helps go-to-market teams create target audiences using its Account Intelligence on top of your CRM with B2B contact & company data, intent signals, technographics, and more. The Demandbase One™ flagship go-to-market platform called the Smarter Go-to-Market™ Platform that aligns sales and marketing teams. It integrated with popular CRMs, and sales and marketing automation systems such as Salesforce, Hubspot, Marketo, Outreach and more.

Key Features:

• Account-based marketing
• Real-time intent data
• Account insights
• CRM and marketing automation integration

Who is it for: Marketing teams focusing on account-based marketing strategies and looking to target high-value accounts.

Pricing: Custom pricing based on business needs.

Pros:

• Comprehensive account insights
• Real-time intent data
• Strong integration capabilities

Cons:

• Expensive for small businesses
• Requires technical setup

Limitations:

• High cost for full feature set
• Steep learning curve

See G2 review for Demandbase

For Small Businesses

LinkedIn Sales Navigator

LinkedIn Sales Navigator leverages LinkedIn’s own network of 800M+ members combined with its social networking platform’s InMail feature to make conversations quickly and effectively, making it ideal for small teams and individuals.

Key Features:

• Advanced search filters
• Lead recommendations
• InMail messaging
• CRM integration

Who is it for: Sales professionals and recruiters who use LinkedIn for prospecting and networking.

Pricing:

• Professional: $79.99/month
• Team: $134.99/month
• Enterprise: Custom pricing

Pros:

• Extensive LinkedIn network access
• Advanced search capabilities
• Integrates with CRM systems

Cons:

• Expensive for small teams
• Limited to LinkedIn for prospecting

Limitations:

• High cost for full feature set
• Requires a LinkedIn account

See G2 review for LinkedIn Sales Navigator

Overloop

Overloop is primarily a multi-channel outbound platform that comes with an email finder, a Google Chrome extension, and native integrations with a range of sales and marketing productivity tools, CRMs and marketing automation platforms.

Key Features:

• Email sequencing
• Contact management
• Lead scoring
• CRM integration

Who is it for: Sales teams looking to automate their outreach and manage their leads more effectively.

Pricing:

• Plans starting at $99/month

Pros:

• Powerful email sequencing
• Easy-to-use interface
• Integrates with major CRMs

Cons:

• Can be expensive for small teams
• Limited features in lower-tier plans

Limitations:

• Limited customization options
• Some users report issues with email deliverability

See G2 review for Overloop

UpLead

UpLead offers B2B prospecting with B2B contacts and company data of worldwide contacts in over 200 countries along with search filters, intent data, data enrichment, technology tracking, ABM, and more. It integrates with major CRMs such as others.

Key Features:

• Real-time email verification
• Bulk lookup for contacts
• Data enrichment (geographic, demographic, and technographic data)
• Direct dial and mobile phone numbers
• Technographics (tracking technology/software used by prospects)
• Integrations with Salesforce, HubSpot, Pipedrive, and more
• API access

Who is it for: UpLead is suitable for freelancers, small businesses, mid-sized businesses, and large enterprises looking for accurate lead data to enhance their sales and marketing efforts.

Pricing:

• Essential: $99/month with 170 credits
• Plus: $199/month with 400 credits
• Professional: $399/month with 1000 credits
• Enterprise: Custom pricing with a starting credit score of 25,000 per month
• Free trial: 7 days with 5 free credits

Pros:

• Accurate contact data
• High-quality lead filtering
• Easy-to-use interface
• Affordable compared to competitors
• Excellent customer support

Cons:

• Limited database coverage outside North America
• Smaller percentage of valid leads than expected

Limitations:

• Mainly focuses on North American data
• Some leads may have outdated or incorrect information

See G2 review for UpLead

LeadGenius

LeadGenius offers B2B data and insights and claims to offer solutions ideal for mid-market and enterprise companies. The platform offers B2B data across EMEA, APAC and LATAM markets – ideal for global sales & marketing teams. It integrated with Salesforce, LinkedIn, Outreach and HubSpot.

Key Features:

• Custom lead generation
• Data enrichment and verification
• CRM integration
• Targeted outreach

Who is it for: LeadGenius is ideal for businesses seeking highly tailored lead generation services, particularly those requiring deep market research and data analysis.

Pricing: Pricing is customized based on the specific needs and scale of the business.

Pros:

• Highly customized lead data
• Combines human intelligence with machine learning
• Deep market insights

Cons:

• Higher cost due to custom services
• Longer setup time

Limitations:

• Not as scalable for smaller businesses due to cost
• May require more time to deliver customized data

See G2 review for LeadGenius

LeadFuze

LeadFuse helps sales and marketing teams build target lists of B2B leads and automatically syncs leads to CRMs and sales outreach tools. The tool claims to aggregate B2B information in real-time across its database of 500+ million contacts and 10M+ companies globally.

Key Features:

• Lead search and list building
• Email verification
• Automated outreach
• Integrations with major CRM platforms

Who is it for: LeadFuze is designed for sales and marketing teams, startups, and small to mid-sized businesses looking to streamline their lead generation and outreach processes.

Pricing:

• Starter: $132/month
• Scaling: $447/month
• Custom pricing for enterprise solutions

Pros:

• Easy to use
• Automated email verification
• Integrates with major CRMs

Cons:

• Limited to email and phone number data
• Higher-tier plans can be expensive

Limitations:

• Data accuracy may vary
• Smaller database compared to some competitors

See G2 review for LeadFuse

Hunter

Hunter primarily helps find and verify B2B email addresses from web domains. It comes with a free email platform to send email campaigns directly from within the Hunter platform. Hunter’s data is crawled from the web and indexed from publicly available B2B email addresses. The platform offers web domain search, email finder, email verifier and add-ons including a Chrome extension and integration with major CRMs and marketing automation systems.

Key Features:

• Email finder
• Email verification
• Domain search
• Integrations with popular tools like Google Sheets, HubSpot, and Zapier

Who is it for: Hunter is ideal for sales professionals, marketers, recruiters, and anyone needing to find and verify email addresses for outreach purposes.

Pricing:

• Free plan: 25 searches/month
• Starter: $49/month for 500 searches
• Growth: $99/month for 1,000 searches
• Business: $199/month for 5,000 searches
• Enterprise: Custom pricing

Pros:

• Accurate email finding and verification
• Simple and user-friendly interface
• Affordable pricing plans

Cons:

• Limited to email addresses
• Free plan has low usage limits

Limitations:

• Focuses only on email data
• Limited integration options compared to competitors

See G2 review for Hunter

Conclusion

We hope that this article was helpful in providing information on how to pick a ZoomInfo alternative, while also providing a general overview of some of the free and low-priced ZoomInfo alternative solutions that are ideal for small teams or individuals. If you are searching for a ZoomInfo alternative, focus your search beyond just B2B email lists, and B2B contacts and company data. Evaluate your potential ZoomInfo alternative on capabilities such as intent data, technographics, firmographics, enrichment and more.

Choosing the right sales intelligence tool can be a decisive factor in the growth of your business. Companies can lose significant time and money by investing in a tool that doesn’t live up to their expectation, while picking a sales intelligence tool that offers what the business needs can supercharge growth. Different sales intelligence tools offer different sets of features and capabilities, it’s imperative to evaluate and pick a data partner that meets your needs.

Zoominfo Alternatives FAQ

1. Why do companies use ZoomInfo?

Companies use ZoomInfo primarily for its comprehensive business intelligence and data services. Key reasons include:

• Lead Generation: 

Access to a vast database of potential leads with detailed contact information.

• Market Research: 

In-depth insights into industry trends, company data, and market dynamics.

• Sales and Marketing Alignment: 

Tools and data to help align sales and marketing efforts, ensuring targeted and efficient outreach.

• Data Enrichment: 

Enhancing existing customer databases with additional information for better segmentation and targeting.

• Account-Based Marketing (ABM): 

Resources and data to support ABM strategies by identifying key decision-makers and company hierarchies.

2. Is ZoomInfo expensive?

Yes, ZoomInfo is generally considered to be on the pricier side compared to other data and business intelligence platforms. Its pricing can vary based on the number of users, the extent of data access required, and the specific features and integrations a company needs. While ZoomInfo offers a robust set of tools and high-quality data, its cost can be a significant investment, particularly for smaller businesses.

3. Is ZoomInfo a CRM?

No, ZoomInfo is not a Customer Relationship Management (CRM) system. It is a business intelligence platform that provides data on companies and contacts, which can be used to enhance CRM systems. ZoomInfo integrates with various CRM systems (such as Salesforce, HubSpot, and others), allowing users to import and enrich their CRM data with ZoomInfo’s extensive database.

4. Is SalesIntel better than ZoomInfo?

Whether SalesIntel is better than ZoomInfo depends on the specific needs and priorities of a business. Here are some considerations:

• Data Accuracy: 

SalesIntel emphasizes human-verified data, which may offer higher accuracy compared to ZoomInfo’s automated methods.

• Cost: 

SalesIntel is often viewed as a more cost-effective option, providing similar or superior data quality at a potentially lower price point.

• Customer Support: 

SalesIntel is known for its responsive and dedicated customer support, which can be a deciding factor for many businesses.

• Integration and Ease of Use: 

Both platforms offer integrations with popular CRMs and marketing tools, but user experiences with the interface and ease of use can vary.

• Feature Set: 

Both platforms offer a robust set of features, but SalesIntel’s focus on intent data, technographics, and workflow automation might be more appealing to some users.

5. What is the best ZoomInfo alternative?

One of the best alternatives to ZoomInfo is SalesIntel. SalesIntel offers extensive data accuracy and depth, with human-verified data, making it a strong choice for businesses looking for reliable sales intelligence. Other notable alternatives include LinkedIn Sales Navigator, Clearbit, D&B Hoovers, UpLead, and Lusha.

6. How much does ZoomInfo cost?

ZoomInfo’s pricing can vary widely based on the size of your business and the specific package you choose. Typically, costs can range from $5,000 to $25,000 per year, with custom pricing for larger enterprises or more comprehensive data needs.

7. Does ZoomInfo have a free version?

ZoomInfo does not offer a free version. However, they do provide a free trial for potential customers to evaluate the platform’s features and capabilities before committing to a subscription.

8. Who is ZoomInfo’s main competitor?

ZoomInfo’s main competitors include SalesIntel, LinkedIn Sales Navigator, Clearbit, D&B Hoovers, UpLead, and Lusha. Among these, SalesIntel stands out due to its emphasis on data accuracy, relevancy, contract transparency, and customer support.

9. How much does ZoomInfo cost for a small business?

ZoomInfo’s cost can start at around $5,000 per year for a small business. The exact pricing will depend on the specific needs and the size of the data package required by the business.

10. Why not to use ZoomInfo?

There are several reasons why some businesses might choose not to use ZoomInfo:

• Cost: ZoomInfo can be expensive, especially for small businesses or startups with limited budgets.
• Data Accuracy: While ZoomInfo generally provides high-quality data, some users have reported occasional inaccuracies or outdated information.
• Complexity: The platform can be complex to navigate and may require training for new users to utilize it effectively.
• Customer Support: Some users have reported issues with customer support, including slow response times and difficulty in resolving issues.

11. How do credits work in ZoomInfo?

In ZoomInfo, credits are used to access contact information and data points. Each time you view or export a contact’s details, credits are deducted from your account. The number of credits required can vary based on the type of information accessed. Users can purchase additional credits as needed, and managing these credits efficiently is crucial to optimizing the use of the platform.