As professionals, we always want to make the best choice. No one wants to realize they’ve locked themselves into a bad contract or have wasted their budget. When choosing software vendors, it’s easy to default to picking the biggest player. How many of us assume Salesforce is the best CRM solution?
However, when comparing B2B data solutions, the biggest doesn’t guarantee the best. The ideal data solution for you should be the most accurate, reliable, and actionable for your team.
You’ll need to directly compare SalesIntel and other B2B data companies like ZoomInfo to see which is best for your unique circumstances. Let’s go over why picking a data vendor is tricky and why SalesIntel could be the best fit for you.
Why More Data Doesn’t Guarantee Your Necessary Data
When comparing data vendors, you’ll want the one with the most data, right? Makes sense that you want the lowest price per data point. The provider with the most data would have the lowest price per data point and most likely to have the data you need, right?
Not necessarily! Quality and focus matter. If I’m looking to buy a unique replacement car part, I’m not going to Amazon. I’m checking with the car manufacturer or an auto part specialty store. Amazon has infinitely more items for sale than an auto shop, but I’ll unlikely be able to find the exact, high-quality part I’m looking for.
ZoomInfo and other companies like them have the most contact data. But they’re also more likely to have duplicates, inaccuracies, and irrelevant data for your business. Having 100,000 contacts at companies that can’t buy my product is worthless compared to 100 decision-makers in my target industry.
Use Your Ideal Client Profile for Comparing Data Providers
When shopping for a data provider, you’ll want to test drive each vendor and compare data quality and breadth. You’ll want to evaluate their relevance and value for your team.
Instead of picking a random segment of data to compare between providers, you’ll want to see how well a provider targets your ideal client profile (ICP). Your ICP is the specific company segments and contact roles you need to power your sales and marketing. Here are more details on how to build your ICP if you haven’t already set one.
Once you have your ICP, you can filter the data to see how much is relevant to your business. Unless you target a vast audience, you’ll likely find fewer than one million contacts your team could use. Once you’ve narrowed the data to what’s relevant, you can start comparing numbers and accuracy.
Let’s review the reasons SalesIntel could be your pick over ZoomInfo.
1. Data Accuracy: The Foundation of Effective Outreach
While companies like ZoomInfo take the lead in data quantity, SalesIntel has always been focused on data quality. SalesIntel employs a rigorous data verification process that ensures the information provided is extensive and reliable. This commitment to accuracy is reflected in lower bounce rates, increased email deliverability, and higher call connection rates for your team.
Our data comes from hundreds of researchers and our proprietary data feed, which is all human-verified by calling contact phone numbers, sending emails, verifying and updating titles, and confirming company data like tech stack, location, and more. Every contact and company is reverified every 90 days by our team to maintain ~95% accuracy of our data and the highest number of direct dial numbers in the industry
2. Comprehensive Database Access
ZoomIno charges extra for direct dial numbers and for data on additional industries. The initial quoted price might not be for all the industries and data points you expect. Instead, other add-ons and fees pile up until you’re paying significantly more than you initially thought you would.
SalesIntel includes every industry and direct dial numbers without any extra charge. Our goal is for you to have unlimited access to our data. There is no discovering you’re locked out of the data you need. Always check if the data plan you’re considering includes all the firmographic, technographic, and contact details you need for segmentation, ABM, and contact outreach.
3. Research-on-Demand Access
SalesIntel’s unique “Research-on-Demand” service remains an essential feature. No data vendor can have 100% data completion without significant gaps, particularly at the lower end, i.e., SMBs. You can license a data platform like ZoomInfo only to discover you are frequently missing the contacts you need for outreach.
With SalesIntel, there is no such risk. Our Research-on-Demand team is always on hand to look for missing data segments and help you find the data you need. Our team saves countless hours your sales reps would otherwise have to spend searching for and scrubbing data.
4. Cost-Effective Solutions Tailored to Your Needs
While ZoomInfo is an industry giant, SalesIntel stands out by offering cost-effective solutions without compromising on the quality of data and customer support. We frequently have customers who have decided to switch from companies like ZoomInfo because the cost hasn’t matched the service.
SalesIntel’s pricing focuses on giving you unlimited data access with high-quality customer service. There’s no hidden contract fees. You can always contact a real support person to help with everything from learning how to use the platform to integrating SalesIntel into your current tech stack.
SalesIntel prides itself on transparency and customer service. You shouldn’t have to pay a massive premium to be treated with care and urgency.
Elevate Your B2B Marketing and Sales with SalesIntel
While ZoomInfo and similar companies are formidable players, SalesIntel offers a compelling alternative that excels in data accuracy, comprehensiveness, real-time updates, user-friendly features, and cost-effectiveness.
As your data provider, our goal is to maximize the efficiency and effectiveness of our outreach efforts. We don’t want to just provide a giant pile of data. We want to help your revenue and success grow. By choosing SalesIntel over ZoomInfo and other companies like ZoomInfo, you’re not just making a switch; you’re making a strategic investment in the success of your marketing and sales initiatives.
Ready to find the best B2B data for your team? Explore the power of SalesIntel and discover why more and more professionals are making the switch.