Top 10 B2B Database Providers For Your Business (for Mid-markets)

Top 10 B2B Database Providers For Your Business (for Mid-markets)

Data is essential for sales and marketing tasks. Sales and marketing success is heavily reliant on data and its quality.

To reap the benefits, the data must be of good quality. Large quantities of data with poor quality do more harm than good. According to a Gartner study, poor data quality costs organizations roughly $15 million annually.

As a result, businesses should emphasize data quality above quantity. With so many B2B data suppliers on the market, getting B2B data is no longer a challenge; however, obtaining high-quality data is.

Few providers offer data that may help you boost your ROI and maximize your profits. Continue reading to learn about some of the best data suppliers.

Choose the Best B2B Data Provider To Find Your Ideal Customers 

We have built a list of the top 10 B2B Data providers. Explore the list below to find the best data provider for your requirements.

  • LinkedIn Sales Navigator
  • SalesIntel
  • Clearbit
  • UpLead
  • ZoomInfo
  • LeadIQ
  • Datanyze
  • Lead411
  • Lusha

LinkedIn Sales Navigator

G2 Rating: 4.3/5

LinkedIn Sales Navigator

LinkedIn Sales Navigator enables sales teams to manage and integrate their LI target account lists into their CRM, as well as get notifications of new, relevant matches and activities done by those accounts.

Main features:

  • More than 40 advanced search filters are available.
  • A network of almost 800 million people
  • Notifications in real-time and engagement insights
  • Integration and compliance partners

See G2 reviews of LinkedIn Sales Navigator


G2 Rating: 4.4/5


SalesIntel aids marketing, sales, and revenue operations teams in identifying target accounts, knowing which accounts are in-market, finding their ideal buyers, and filling in missing data gaps. Regarded as one of the industry’s fastest-growing and most dependable B2B data providers, SalesIntel offers firmographic and technographic data charts and buyer intent data through its partnership with Bombora with over 12,000 online intent topics.

Main features:

  • Over 20 million companies available
  • Proprietary and accurate company technographic data that you can export to your own database
  • Data on Buying Intent including over 12000 topics
  • Over 14 million human-verified contacts
  • 95% accurate B2B account and contact information.
  • Over 2,00 data researchers who continually re-verify account and contact data
  • Every 90 days, SalesIntel re-verifies its data to maintain accuracy
  • CRM automation for export
  • Automatic and manual data enrichment functionality 
  • Free RevDriver Chrome Extension for real-time prospecting in your Chrome browser

Explore G2 reviews of SalesIntel.

SalesIntel also offers a personalized demo based on your ICP. The demo helps you compare the number of high-value, relevant contacts SalesIntel can provide you compared to other B2B data providers.


G2 Rating: 4.4/5


Clearbit provides contact information for 20 million businesses. You can also utilize the platform to monitor who is visiting your company’s website and tailor messaging to get the greatest reaction possible. Clearbit interacts with your existing IT stack to offer your marketing, sales, and analytics teams consistent, up-to-date data.

Main features:

  • 250 public and private data sources 100+ business-to-business characteristics
  • Website intent signal optimization
  • Social media advertisements are immediately synchronized.
  • Lead routing and scoring have been improved.

Explore G2 reviews of Clearbit.


G2 Rating: 4.7/5


UpLead offers over 85 million B2B connections. The platform also promotes a technology tracking system, account-based marketing apps, and competitive intelligence information. Lead generation and sales intelligence elements include intent data triggers, data enrichment, and predictive modeling.

Main feature:

  • Lead show in real time
  • 50+ search filters
  • CRM connectors of many types
  • Social profile connections

Check out G2 reviews of UpLead.

G2 Rating: 4.2/5

seamless is a real-time B2B contact information search engine, including direct dial phone numbers and email addresses for over 157 million organizations verified by a 10-step AI engine. The platform offers the most relevant filters, such as industry, employee count, technology, revenue, etc.

Main features:

  • Using firmographic filter options, locate your company’s target audience and prospects.
  • Features for news and person alerts you of which prospects should be contacted
  • Lead validation and lead quality in the context of lead creation
  • Worked with Zoho, Keap, Pipedrive, Zapier, Salesforce, and Outreach CRM, sales, and marketing solutions.

See G2 reviews of


G2 Rating: 4.4/5


ZoomInfo is a B2B data supplier offering several platforms for sales, marketing, people management, and operations. ZoomInfo’s content profiles include certifications, work history, internet mentions, job tasks, and social media profiles.

Main features:

  • Conversation intelligence is now included
  • Contacts and interactions are automatically synchronized to your CRM.
  • Prediction using modeling
  • Cross-channel marketing via tracking website visits

See G2 reviews of ZoomInfo


G2 Rating: 4.2/5


LeadIQ’s database comprises open data (available on corporate and social media websites), agreements with more than a dozen data suppliers, and a user community that has linked their inboxes to the platform. Prospects may be placed straight into a CRM and compared to other contacts.

Main features:

  • LinkedIn filters are compatible with LinkedIn Sales Navigator.
  • Constant record updating integration with industry-leading technologies
  • Analytics dashboard is available.

Explore G2 review of LeadIQ.


G2 Rating: 4.2/5


Datanyze holds 120 million people’s information, 84 million email addresses, and 48 million phone numbers. Customers may utilize a Google Chrome plugin to get contact and company information fast when browsing the websites and LinkedIn groups where they prospect the most.

Main Features:

  • Create separate lists and manage your contacts automatically.
  • Export your contact list as a CSV file and filter it according to your preferences.
  • Data enrichment, reporting, and lead generation
  • Contact information, company details, and market research

See G2 reviews of Datanyze.


G2 Rating: 4.5/5


Lead411 contact data contains verified direct dial phone numbers, emails, trigger notifications (for example, job changes, compliance requirements, and product or pricing changes), and lead intelligence insights. It also offers Bombora Intent Data on its platform, which allows sales teams to locate organizations and contacts who are actively seeking their products.

Main Features:

  • Marketing services may be used to develop custom lists.
  • The lead score recognizes companies that are fast expanding.
  • Email and phone number lookup Chrome extension

See G2 reviews of Lead411.


G2 Rating: 4.3/5


Lusha is a data platform that may assist you in finding and connecting with B2B prospects. It interacts with a variety of CRM and marketing systems. It also includes lead and performance tracking capabilities to assist you in growing your business.

Main features:

  • In a single search, you can find up to 1000 contacts and companies.
  • Export your prospect lists to CRM or CSV with ease.
  • Salesforce, Outlook, Gmail, Hubspot, and Zoho are among the systems that it integrates with.
  • Dashboard analytics highlights team members’ prospecting activities.

Check out G2 reviews of Lusha.

To Cut A Long B2B Data Story Short…

This list of 10 B2B data providers should be plenty to get you started in your selection process. Since various firms have varying data requirements and levels of quality, not every B2B data provider will be a great fit for every business. Use this list to understand what’s available and then you can start narrowing it down based on your needs.

The B2B database market is brimming with viable solutions for businesses of all sizes and purposes. Having said that, some data suppliers continue to focus on quality over quantity. There is a limit to how many mid-market buyers are available to you. Focus on which provider has actionable contacts for your industry instead of the largest number.

At SalesIntel, we’d like to demo how many ideal prospective companies and contacts we can provide you. Schedule a demo or start your free trial today. Let your sales team access the most reliable B2B data and start building a stronger and more consistent sales pipeline.

Market Focus Perspective: the Top 5 B2B Data Providers for B2B Contact Data for the USA Market

As we navigate the second half of 2024, the global B2B data landscape has witnessed a profound shift. New entrants outside of the USA are emerging, and global data providers are continuing to refine their data specifically to meet the needs of the US market. If your ideal buyers are US-based B2B business, it’s important to understand that a B2B data provider may offer 100M or more B2B contacts, but if your focus ICP is only US based companies, the vast size of global data is not actionable for you.

Here are some useful tips to help you make an informed decision.

Common Pitfalls to Avoid When Selecting a B2B Data Provider When Your Target Market Is Predominantly North America 

Businesses rely on data providers to source B2B data that is dependable, precise, actionable, and quantifiable. Nevertheless, it is crucial to partner with a vendor that comprehends your specific business requirements and can offer tailor-made data solutions for optimal results.

First off, here are five warning signs to steer clear of when choosing a B2B data provider.

1. Inaccurate Data

Inaccuracy in data is a significant hindrance when executing marketing campaigns. Typically, B2B data deteriorates at approximately 15% per month. Hence, ensuring that you possess up-to-date, accurate, and dependable datasets is imperative. The accuracy of the data can be readily evaluated by addressing these inquiries:

  • Does the data provider maintain data accuracy standards?
  • How frequently is their data updated and validated?
  • How often does the provider use real people to review data issues?

2. Limited or No Data Customization Options

Personalized campaigns can be a game-changer. Each organization has distinct business goals, requirements, and challenges. Adapting data solutions to align with your specific business needs and target audience is vital. Before forging a partnership with a vendor, it is essential to comprehend their customization options and how they dovetail with your business objectives. Seek answers to the following questions:

  • Can the data provider tailor their offerings to suit your unique needs?
  • How flexible are their data customization capabilities?
  • How many current accounts in the database fit your ideal customer profile?

3. Incomplete Data

Incomplete data equates to ineffective data. Even the absence of a single data point in your dataset can adversely affect your campaign’s performance. Thus, it is imperative to ask if the B2B data provider offers comprehensive information tailored to your business objectives. To verify data completeness, consider these questions:

  • Does the data provider guarantee the completeness of their datasets?
  • How do they handle missing or incomplete data?
  • Do they have a system for locating missing data that you need?

4. Low Deliverability Rate

For data to be effective, it must be utilized at the right time and correctly. Businesses anticipate that the data will yield results once they invest in it. Achieving campaign success hinges on reaching the right audience. Often, sales and marketing teams encounter challenges related to non-deliverability, especially in email marketing campaigns, which can adversely impact business objectives. To ensure data effectiveness, inquire about the following:

  • What is the provider’s track record regarding data deliverability?
  • How do they address issues related to non-deliverability?
  • How do they handle spam traps?

5. High Service Costs

The cost of services directly affects your business’s return on investment (ROI). Striking a balance between cost-efficiency and the quality of data services is paramount. When assessing potential vendors, ask the following questions to make an informed decision:

  • Are the service costs competitive and aligned with industry standards?
  • Does the provider offer different pricing models to accommodate varying business budgets?
  • Do different data categories or data points cost extra?

Top 5 B2B Data Providers for the USA Market

Let’s delve into the top five B2B data providers with their features, highlighting what sets each of these B2B data providers apart:

1. SalesIntel:

SalesIntel is a comprehensive B2B data provider focused on data accuracy and enrichment. Here are some key features of SalesIntel:

  • High-Quality Data: 

SalesIntel prides itself on delivering accurate, reliable, and up-to-date contact and company data. Their stringent, hands-on data verification processes ensure data quality.

  • Vast Database: 

SalesIntel boasts a vast database that covers a wide range of industries and niches, making it suitable for businesses of all sizes.

  • Real-time Data Enrichment:

Users can enrich their existing data in real-time, ensuring their CRM and prospect lists are always up-to-date.

  • CRM Integrations: 

SalesIntel seamlessly integrates with popular CRM platforms, enhancing user workflows and allowing for easier data management.

  • Predictive Analytics: 

The platform offers predictive analytics tools to help businesses identify high-value leads and make data-driven decisions.

2. Clearbit:

Clearbit specializes in data enrichment and customer insights. Here are some key features of Clearbit:

  • Data Enrichment: 

Clearbit provides data enrichment solutions that help businesses better understand their customers and prospects by appending additional information to existing records.

  • Personalization:

Clearbit’s data can be leveraged for personalization in marketing campaigns, improving customer engagement and conversion rates.

  • API Integration: 

The Enrichment API integrates with existing tools and platforms, providing real-time data enrichment.

  • Robust Data Sources: 

Clearbit sources data from both public and proprietary sources, ensuring accuracy and relevance.

  • Customer Insights: 

Clearbit offers insights into customer behavior and characteristics, enabling businesses to tailor their messaging and strategies.

3. Seamless:

Seamless is known for its user-friendly platform and transparent pricing. Here are some key features of Seamless:

  • Simplified Data Access: 

Seamless offers a straightforward platform that allows users to easily access and download B2B contact data.

  • Transparency in Pricing: 

The company’s transparent pricing structure is based on credits, making it easy for users to understand and control their costs.

  • Data Accuracy: 

While their database may not be as extensive as some competitors, Seamless delivers accurate, verified data quickly.

  • Quick Outreach: 

Thanks to its efficient data access and download process, businesses can kickstart their outreach efforts with Seamless.

  • Budget-Friendly Options: 

Seamless caters to various budget levels, making it an affordable choice for startups and small businesses.

4. ZoomInfo:

ZoomInfo is a comprehensive B2B data provider with a suite of solutions for sales, marketing, and recruiting. Here are some key features of ZoomInfo:

  • Extensive Database: 

ZoomInfo provides access to a vast database of detailed company and professional information, making it an invaluable resource for prospecting.

  • Data Enrichment:

ZoomInfo’s data enrichment capabilities help businesses keep their databases accurate and up-to-date, improving lead scoring and segmentation.

  • Intent Signals:

Users can leverage intent signals to identify when prospects are actively researching their products or services, enabling timely outreach.

  • Predictive Analytics: 

ZoomInfo’s predictive analytics tools assist businesses in identifying the most promising leads and prioritizing their outreach efforts.

  • User-Friendly Platform: 

ZoomInfo offers a user-friendly platform that simplifies data discovery and extraction.

Read About – Best Zoominfo Alternatives

5. Uplead:

Uplead offers accessible B2B data solutions focusing on ease of use and affordability. Here are some key features of Uplead:

  • User-Friendly Platform: 

Uplead provides an intuitive platform that allows users to create targeted lists and access contact information efficiently.

  • Affordable Pricing: 

Uplead’s pricing structure, based on subscription plans, is designed to accommodate various budget levels.

  • Diverse Database: 

Uplead’s database covers a wide range of industries and professions, making it suitable for businesses looking to expand their reach.

  • Lead Generation Tools: 

The platform offers lead-generation tools to help businesses find and engage with potential customers.

  • Quick Setup: 

Uplead’s straightforward setup process ensures that users can start using the platform without significant time or effort.

SalesIntel Holds the Upper Hand

SalesIntel has several key advantages that give it an upper edge compared to other B2B data providers:

1. Data Accuracy: 

SalesIntel places a strong emphasis on data accuracy, employing rigorous verification processes to ensure the information provided is reliable and up-to-date, reducing the risk of wasted outreach efforts.

2. Data Relevancy: 

SalesIntel boasts an extensive database with more data relevancy that covers a wide range of industries and niches, providing businesses with a diverse pool of potential leads and prospects.

3. Real-Time Data Enrichment: 

The platform offers real-time data enrichment, ensuring that CRM and prospect lists remain current which is crucial for effective sales and marketing campaigns.

4. Predictive Analytics: 

SalesIntel’s predictive analytics tools empower users to identify high-value leads and prioritize their outreach efforts, resulting in improved conversion rates and ROI.

5. CRM Integrations: 

SalesIntel seamlessly integrates with popular CRM systems, enhancing user workflows and streamlining data management processes.

6. Customer Support: 

SalesIntel’s commitment to customer support ensures that users have quick assistance and guidance, helping them make the most of the platform’s capabilities.

7. Innovation: 

SalesIntel continually invests in innovation, staying ahead of the curve in the B2B data industry to provide cutting-edge solutions for its users.

8. Customization:

SalesIntel offers customization options, allowing businesses to tailor their data acquisition to their specific needs and industry requirements.

9. Competitive Pricing:

Despite its comprehensive features, SalesIntel remains competitively priced, making it accessible to businesses of all sizes and budgets.

10. Research-on-demand:

SalesIntel providers research-on-demand with quick turn-around time without compromising the accuracy of the data.

11. Track Record: 

SalesIntel has built a solid reputation as a trusted B2B data provider with a track record of helping organizations achieve their sales and marketing goals.

Take your time to evaluate all the tools and their characteristics to see which one can offer the most relevant and accurate data without overcharging you.

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