The new reality of revenue generation
The problem: signals get lost in the noise
Traditional prospecting relies on static data and “guesswork” ICP strategies that lead to wasted resources and missed opportunities.
- Pipeline Waste: Sales teams chase poor-fit accounts, extending deal cycles.
- Missed Timing: By the time sales follows up on a signal, the moment has passed.
- Relationship Churn: 30% of B2B professionals change positions annually, causing “stranded value” in your CRM.
The solution: our Capture, Qualify, and Activate framework
We transform scattered market signals into coordinated revenue action through a systematic approach:
Capture: Detect buying triggers before your competitors across both predictive and demand-capture timelines.
Qualify: Validate that signaled accounts meet your ICP criteria and automatically map the buying committee.
Activate: Launch multi-channel outreach to the right people with the right message at the right time.
Signal360
Intelligence across the entire buying journey
Unlike tools that only capture late-stage intent, Signal360 monitors the complete journey across a dual-timeline approach:
Predictive signals (Future pipeline): Funding rounds, leadership changes, and technology adoptions reveal accounts entering buying conditions weeks or months before they start a formal evaluation.
Demand-capture signals (Immediate pipeline): Website visits, competitor searches, and Bombora topic surges expose accounts actively evaluating solutions today.
JobsIntel (Relationship intelligence): Track your champions as they move. Former customers are 3X more likely to buy in their new roles.
ICPIntel
AI-powered precision targeting
Move from guesswork to data-driven strategic intelligence. ICPIntel uses modern AI models to prioritize your best-fit accounts:
Company profiling: Analyze your “closed-won” data across firmographics and technographics to reveal the “DNA” of your successful customers.
Look-alike predictive modeling: Go beyond surface-level patterns to find “hidden” prospects that carry high conversion potential.
ICP fit scoring: Every prospect receives a score (0-100), ensuring your team focuses on accounts with the highest propensity to buy.
GTMCanvas
Agentic workflow automation
Stop choosing between speed and quality. GTMCanvas is a no-code, drag-and-drop automation builder that turns signals into pipeline automatically:
Signal-to-pipeline automation: Automatically route qualified accounts to your CRM or alert your team the moment a signal fires.
Buying group activation: When a signal is detected, agentic workflows identify the buying committee to trigger multi-stakeholder engagement.
Reduced TCO: Consolidate intent data, enrichment, and workflow automation into one platform, eliminating the need for 4–5 separate point solutions.
Enterprise-grade data you can trust
Everything we do is built on the industry’s most reliable B2B data foundation.
- 95% Data accuracy: Our data is human-verified to ensure your outreach never hits a dead end.
- Verified direct dials: Access over 54M+ verified mobile numbers, the highest coverage in the industry.
- Comprehensive coverage: Deep firmographic, technographic, and intent data layers integrated natively with your GTM stack (Salesforce, HubSpot, etc.).
Predictable revenue growth
- Stronger pipeline: Focus on in-market accounts that close at higher rates.
- Lower CAC: Compress sales cycles and boost productivity by engaging accounts early and multi-threading across the buying committee.
- Higher ROI: Ensure every marketing dollar and sales activity targets accounts showing real buying signals.
Ready to engage your SOM (Serviceable Obtainable Market)?
Stop targeting your TAM. Start engaging the accounts that are actually ready to buy.
