ZoomInfo has been the biggest name in B2B data for several years. However, with time, their data quality has raised concerns, and the anti-consumer pricing model has raised eyebrows for even longtime ZoomInfo users.
Limited data accessibility, expensive packaging, and early auto-renewal clauses have garnered criticism from customers. ZoomInfo pricing model is based on a per-data credit basis. Customers are charged extra for each piece of information they access or download from ZoomInfo’s extensive database after exhausting their initial credits (around 10k per month). Moreover, the additional ZoomInfo credits cost higher.
Limited data credits slow your company’s growth, add unnecessary stress to your job, and create tension between your marketing, sales, and RevOps teams.
SalesIntel is revolutionizing the market by eliminating credits altogether. By offering unlimited credits and data access, SalesIntel empowers users with unrestricted opportunities to explore and use valuable information. This game-changing approach not only enhances the efficiency and effectiveness of sales and marketing efforts but also allows businesses to harness the full potential of the extensive data available, driving growth and success.
We’ll share the challenges ZoomInfo’s credit model causes users and how SalesIntel’s unlimited credit revolution is an exciting development for our customers.
ZoomInfo Credits Carry Heavy Costs for Customers
The per-data credit pricing model is problematic as it puts several limitations on the customers. The customer is constantly forced to choose how to use credits instead of seeing the value of available data.
1. Increase the Price of Data and Hides Data Relevancy
Under the pay-per-credit model, you are charged based on the number of credits you purchase, which determines the amount of data you can access. If you exhaust your credits, you will not be able to access additional data without purchasing more credits, potentially grinding your marketing and sales operations to a halt.
Credit overages are expensive. Each data credit represents a single piece of information, such as a contact’s email address or a company’s financials, and the costs can add up rapidly when multiple data points are needed. But, you don’t know which data will help until you use a credit to uncover it. Customers are paying for information they may not find valuable or relevant to their needs.
2. Force You to Pay for Maintaining Data Quality
Pay-per-enrichment credits is another pricing model employed by ZoomInfo, which charges RevOps teams for standardizing and maintaining data quality within your technology stack. Every time you need to enhance or enrich your data using ZoomInfo’s services, you are charged based on the number of enrichment credits consumed. This model ensures that RevOps teams pay for the ongoing effort required to ensure data quality. Your data becomes an ongoing expense.
3. Charge Extra for Integrations and Usage
ZoomInfo’s pricing structure charges customers for specific features and integrations on top of the base subscription cost. This model can limit the value of your B2B data because you are required to pay extra for certain functionalities or integrations that may be essential for your business. It can also feel burdensome as you may be constantly charged for additional features that make ZoomInfo credits cost more overall or not be able to use the data across all your tools without manual data entry.
4. Lock You Into a Provider
Data destroy clauses are contractual terms imposed by ZoomInfo that can trap customers into being unable to switch providers without deleting all data from the provider in their system. These clauses often prevent customers from extracting or transferring their data to other providers, effectively holding them hostage to a single data provider. This lack of data portability can restrict your choice to switch providers or utilize alternative services, potentially limiting your flexibility and making it difficult to explore other options for data sourcing and enrichment.
5. Hinder the Customer’s Ability to Experiment and Grow
Furthermore, the per-data credit model hinders the customers’ ability to explore and experiment with the data available on ZoomInfo. You are discouraged from freely exploring various data points and conducting thorough research since every access or download comes with a cost. This limits the flexibility and freedom customers have in utilizing the platform to its fullest potential. It can also create an additional administrative burden for businesses, as they need to closely monitor and manage their data credit usage to avoid additional ZoomInfo credit costs.
The per-data credit pricing model used by ZoomInfo has faced criticism from customers who find it costly, restrictive, and not aligned with their expectations of accessing comprehensive business data. The model can inhibit exploration, hinder flexibility, and add a financial burden for businesses, leading to customer dissatisfaction.
As a result, customers should consider alternative data providers or negotiate different pricing structures that better suit their needs and budget.
SalesIntel – A Game-Changer for B2B Companies
1. Unlimited Data Credits, Downloads, Exports For Account, Contact, And News Data
SalesIntel’s unlimited B2B data access offers users unrestricted data credits, downloads, and exports for account, contact, and news data. Subscribers can access and retrieve as much data as they need, without any limitations or additional charges, enabling them to gather comprehensive information for their sales and marketing efforts.
2. Unlimited Enrichment Credits
In addition to unlimited data access, SalesIntel provides unlimited enrichment credits to RevOps teams. Maintain the cleanliness and accuracy of their go-to-market (GTM) stack without worrying about the costs associated with data enrichment. With unlimited enrichment credits, RevOps can continuously enhance its existing data without any budgetary concerns.
3. Unlimited Platform and Integration Access
SalesIntel’s unlimited B2B data access extends to platform and integration access. There are no additional charges or restrictions when utilizing the SalesIntel platform or integrating it with other systems. This means that users have the full freedom to leverage the platform’s features and integrate them seamlessly into their existing workflows without being subjected to unnecessary fees or limitations.
4. No Data Destroy Clause
Unlike ZoomInfo, SalesIntel does not impose a data destroy clause. This means that SalesIntel acknowledges the importance of continually proving its value to customers. By not including a data destroy clause, SalesIntel aims to earn and retain their customers’ business by consistently demonstrating the usefulness and relevance of their data rather than forcing customers to remain with them solely because of contractual obligations.
Get a deeper understanding of SalesIntel data and your opportunities.
It’s Time to Lift the Data Restriction Barriers
SalesIntel’s unlimited data pricing plan is designed for customers and pipeline growth best practices. ZoomInfo’s approach of charging per credit comes with severe limitations and drawbacks. Not only does it restrict users to a limited number of credits, but ZoomInfo credits cost more when buying extra credits and make maintaining data quality an ongoing cost. This can be a significant burden for businesses that require extensive access to data for their sales and marketing efforts.
SalesIntel has recognized the need to eliminate the barriers associated with limited credits. By offering unlimited data access and export capabilities at a single pricing point, SalesIntel provides a more flexible and cost-effective solution for its users. With SalesIntel, there are no worries about running out of credits or facing unexpected charges when accessing critical information.
Moreover, SalesIntel’s pricing structure proves to be more budget-friendly compared to ZoomInfo. Not only do users gain unlimited access to data, but they also pay less overall, making it a more attractive option for businesses looking to maximize their resources.
While ZoomInfo’s per-credit charging model may have its merits, SalesIntel’s decision to remove limited credit barriers and offer unlimited data access at a competitive price sets it apart as the advantageous choice.
Businesses seeking a comprehensive and cost-effective solution for their sales and marketing needs should trial SalesIntel as their primary data provider.
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