10 Best Apollo.io Competitors & Alternatives 2024

Apollo.io has established itself as a leading platform, renowned for its comprehensive suite of tools designed to enhance lead generation, sales engagement, and data management. However, the evolving needs of businesses, and the continuous advancement of technology ensure that there are always  comparable or superior solutions to any product – especially in the B2B SaaS space. Apollo claims to have witnessed significant adoption  over the years, but there are several formidable competitors and alternatives on the market that have evolved in similar ways. These platforms offer unique features, integrations, and capabilities, catering to diverse requirements and preferences for B2B businesses.

As businesses seek to optimize their sales processes and achieve higher efficiency, exploring alternatives to Apollo.io can provide valuable insights and opportunities for growth. From enhanced CRM functionalities to advanced AI-driven analytics, the top 10 Apollo.io competitors and alternatives in 2024 promise to deliver robust solutions that can significantly impact a company’s sales strategy and performance. 

In this blog we’ve listed some of the leading platform solutions for B2B data and intelligence., We’ve highlighted their key strengths and how they compare to Apollo.io, enabling our readers to make informed decisions in selecting the best tools to drive success.

1. SalesIntel

SalesIntel is a leading sales intelligence platform known for its high-quality data and extensive B2B contact database. It helps sales teams identify and connect with the right prospects through accurate and up-to-date information.

Features:

• Data Accuracy: SalesIntel offers human-verified contact data, ensuring a higher level of accuracy and reliability. Apollo.io relies largely on machine verified  data, which offers volume, but can come with limitations when it comes to accuracy and recency of the contact information.
• Technographic and Firmographic Data: SalesIntel provides in-depth technographic and firmographic insights, allowing for better-targeted outreach. Apollo.io offers basic firmographic data but lacks the depth of technographic insights.
• Intent Data: SalesIntel includes comprehensive intent data to help identify prospects who are in the market to buy, along with PredectiveIntel for identifying ready-to-buy leads. Apollo.io offers some intent data but is not as comprehensive and does not include predictive capabilities.
• Platform Usability: SalesIntel’s interface is user-friendly with robust customer support. Apollo.io has a more complex interface that might require a learning curve.
• Chrome Extension: SalesIntel provides the free Chrome extension RevDriver, which offers seamless data integration and superior functionality for lead generation. Apollo.io’s Chrome extension is feature-rich but not as user-friendly as RevDriver.

Pricing:

• SalesIntel offers flexible pricing plans tailored to different business sizes, generally positioned as a premium product due to its human-verified data.
• Apollo.io has a comparatively lower starting price point with the flexibility of multiple tiers and tends to be more affordable compared to SalesIntel.

2. ZoomInfo

ZoomInfo has been a market leader in the sales intelligence tools category, providing a vast database of business contacts and company information. However, in the recent past, factors like lack of accuracy and rising prices have become a concern for the users. 

Features:

• Database Size: ZoomInfo boasts one of the largest databases of B2B contacts, providing extensive reach. Apollo.io’s database is comprehensive but smaller in comparison.
• Data Quality: ZoomInfo offers high-quality, frequently updated data. Apollo.io’s data is good but can occasionally be outdated.
• Advanced Features: ZoomInfo includes features like intent data, org charts, and advanced filtering. Apollo.io provides basic intent data and filtering options but lacks org chart capabilities.

Pricing:

• ZoomInfo is generally more expensive, reflecting its comprehensive data and advanced features.
• Apollo.io offers more affordable pricing tiers, making it accessible to smaller businesses.

3. Lusha

Lusha provides accurate B2B contact data directly from LinkedIn profiles and other online sources, making it a convenient tool for sales prospecting.

Features:

• Contact Information: Lusha specializes in providing accurate contact information for individuals. Apollo.io offers broader sales engagement tools along with contact information.
• Ease of Use: Lusha is known for its simplicity and ease of use. Apollo.io, while feature-rich, can be more complex to navigate.
• Data Enrichment: Lusha offers strong data enrichment capabilities. Apollo.io also provides data enrichment but focuses more on sales engagement.

Pricing:

• Lusha offers competitive pricing with a straightforward subscription model.
• Apollo.io’s pricing is tiered and generally affordable, but additional features may come at higher costs.

4. Clearbit

Clearbit offers powerful data enrichment and API solutions to enhance CRM and marketing automation systems with real-time company and contact information.

Features:

• Data Enrichment: Clearbit excels in data enrichment and real-time API integration. Apollo.io offers enrichment but not at the same level of real-time integration.
• Integration: Clearbit integrates seamlessly with various CRMs and marketing platforms. Apollo.io also offers integrations but may require more setup.
• Customization: Clearbit allows for high customization of data fields. Apollo.io provides customizable options but with fewer fields.

Pricing:

• Clearbit is priced at a premium due to its advanced data capabilities and real-time API.
• Apollo.io offers more budget-friendly options, suitable for small to medium-sized businesses.

5. Cognism

Cognism specializes in providing globally compliant B2B contact data and sales intelligence, focusing on GDPR and CCPA regulations.

Features:

• Global Data Coverage: Cognism offers extensive global data coverage, especially in Europe. Apollo.io primarily focuses on the North American market.
• Intent Data: Cognism provides robust intent data analytics. Apollo.io offers intent data but with less emphasis compared to Cognism.
• Compliance: Cognism places a strong emphasis on GDPR compliance. Apollo.io is also compliant but doesn’t emphasize it as much.

Pricing:

• Cognism’s pricing reflects its comprehensive global data and advanced features, typically higher.
• Apollo.io remains more affordable, appealing to smaller enterprises.

6. Seamless.AI

Seamless.AI combines AI-powered search with real-time contact data verification, making it easy to find and connect with prospects.

Features:

• Lead Generation: Seamless.ai focuses on real-time lead generation with AI. Apollo.io provides extensive sales engagement tools in addition to lead generation.
• Data Accuracy: Seamless.ai emphasizes AI-driven data accuracy. Apollo.io’s data accuracy relies more on automated collection and can vary.
• User Interface: Seamless.ai offers an intuitive user interface. Apollo.io, while feature-rich, can be more complex to navigate.

Pricing:

• Seamless.ai offers competitive pricing with a focus on lead generation capabilities.
• Apollo.io provides multiple pricing tiers, making it accessible to a range of business sizes.

7. LeadIQ

LeadIQ offers a seamless way to capture contact information from LinkedIn and other web sources, simplifying the lead generation process.

Features:

• Prospecting: LeadIQ specializes in prospecting tools for sales teams. Apollo.io offers broader sales engagement and CRM features.
• Data Quality: LeadIQ provides high-quality prospect data. Apollo.io offers a comprehensive database but with variable data quality.
• Chrome Extension: LeadIQ’s Chrome extension is highly rated for ease of use. Apollo.io also has a Chrome extension but is more feature-heavy.

Pricing:

• LeadIQ offers competitive pricing with a focus on prospecting efficiency.
• Apollo.io’s tiered pricing makes it affordable for various business sizes.

8. Lead411

Lead411 provides accurate company and contact data, along with sales triggers and email verification, to enhance lead generation efforts.

Features:

• Trigger Events: Lead411 provides unique trigger event data to identify timely sales opportunities. Apollo.io offers basic trigger events but not as detailed.
• Email Campaigns: Lead411 integrates with email campaigns seamlessly. Apollo.io also offers email marketing capabilities but as part of a broader engagement platform.
• Data Coverage: Lead411 focuses on North American data. Apollo.io has broader coverage but is stronger in North America.

Pricing:

• Lead411 is priced competitively, appealing to small to medium-sized businesses.
• Apollo.io offers various pricing tiers, suitable for different business needs.

9. Leadfeeder

Leadfeeder transforms anonymous website traffic into actionable sales leads by identifying company visits and providing detailed behavioral analytics. It seamlessly integrates with Google Analytics and popular CRMs, empowering sales teams to prioritize high-intent prospects and enhance targeting precision.

Features:

• Website Visitor Tracking: Leadfeeder specializes in identifying website visitors and providing actionable insights. Apollo.io offers visitor tracking but focuses more on engagement tools.
• Integration: Leadfeeder integrates well with Google Analytics and CRMs. Apollo.io provides CRM integrations but with broader sales tools.
• User Interface: Leadfeeder offers a user-friendly interface focused on visitor analytics. Apollo.io’s interface is comprehensive but more complex.

Pricing:

• Leadfeeder offers pricing based on the number of leads tracked, making it flexible.
• Apollo.io provides tiered pricing, making it suitable for various business sizes.

10. Hunter

Hunter specializes in finding and verifying professional email addresses, making it a popular choice for email outreach campaigns.

Features:

• Email Finding: Hunter excels in finding and verifying email addresses. Apollo.io offers email finding as part of a broader suite of tools.
• Simplicity: Hunter is straightforward and easy to use for email discovery. Apollo.io provides more comprehensive sales engagement features, which can be more complex.
• API Access: Hunter offers robust API access for email verification. Apollo.io provides API access but focuses more on sales engagement.

Pricing:

• Hunter offers affordable pricing with a clear focus on email discovery.
• Apollo.io’s tiered pricing structure makes it accessible to different business sizes and needs.

Choosing the Best-Fit Solution: The Leading Alternatives to Apollo.io in 2024

Choosing the right sales intelligence tool is crucial for optimizing your sales and marketing efforts. 

While Apollo.io offers a robust suite of features, the B2B data space today presents several compelling alternatives, each with unique strengths and capabilities. 

Among these, SalesIntel stands out prominently with its human-verified data and comprehensive insights, ensuring unparalleled accuracy and reliability. This makes SalesIntel a premium choice for businesses that prioritize data integrity and depth.

It’s also important to listen to the voice of customers in making your investment decision.  

Here’s a great example of how user voices can tell a different tale from what businesses claim.

Claims such as unlimited data, verified emails, as well as terms such as renewal must be carefully reviewed. Here are a few reviews of Apollo users.

Source: Better Business Bureau forum

Source: Better Business Bureau forum

With SalesIntel, customers get what they’re promised.

• Accurate, human-verified company and contact data
• Unlimited data, exports, enrichment and integrations
• Access to 2,000+ human researchers on demand to source the exact data you need
• No auto-renewal traps 
• Award-winning customer support 

ZoomInfo offers extensive data coverage and advanced features, albeit at a higher price point. 

Lusha and Clearbit excel in ease of use and data enrichment, respectively. 

Cognism provides exceptional global data coverage and compliance features, making it ideal for international operations. 

Seamless.ai and LeadIQ focus on real-time lead generation and prospecting efficiency, catering to sales teams aiming for immediate results. 

Lead411 and Hunter offer specialized capabilities in trigger events and email discovery, respectively, while Leadfeeder provides valuable insights into website visitor behavior.

Weigh Your Options 

Each platform has its strengths, making it essential to assess your specific needs and budget when selecting the best tool for your business. For those seeking the highest accuracy and detailed insights, SalesIntel emerges as the top contender. 

If you’re in the buying stage, exploring these top alternatives to Apollo.io will help you understand the features, merits and use cases of B2B data and intelligence extensively. You can choose a solution that not only matches but enhances your sales strategy, driving growth and success in a competitive market.