15 Best Apollo.io Competitors & Alternatives 2025

Apollo.io has established itself as a leading platform, renowned for its comprehensive suite of tools designed to enhance lead generation, sales engagement, and data management. However, the evolving needs of businesses, and the continuous advancement of technology ensure that there are always  comparable or superior solutions to any product – especially in the B2B SaaS space. Apollo claims to have witnessed significant adoption over the years, but there are several formidable competitors and alternatives on the market that have evolved in similar ways. These platforms offer unique features, integrations, and capabilities, catering to diverse requirements and preferences for B2B businesses.

As businesses seek to optimize their sales processes and achieve higher efficiency, exploring alternatives to Apollo.io can provide valuable insights and opportunities for growth. From enhanced CRM functionalities to advanced AI-driven analytics, the top 10 Apollo.io competitors and alternatives in 2025 promise to deliver robust solutions that can significantly impact a company’s sales strategy and performance. 

In this blog we’ve listed some of the leading platform solutions for B2B data and intelligence., We’ve highlighted their key strengths and how they compare to Apollo.io, enabling our readers to make informed decisions in selecting the best tools to drive success.

1. SalesIntel

G2 Rating: 4.6/5

SalesIntel is a leading sales intelligence platform known for its high-quality data and extensive B2B contact database. It helps sales teams identify and connect with the right prospects through accurate and up-to-date information.

Best for: Small, Mid-Size, and Larger Enterprises

Features:

• Data Accuracy: SalesIntel offers human-verified contact data, ensuring a higher level of accuracy and reliability. Apollo.io relies largely on machine verified  data, which offers volume, but can come with limitations when it comes to accuracy and recency of the contact information.
• Technographic and Firmographic Data: SalesIntel provides in-depth technographic and firmographic insights, allowing for better-targeted outreach. Apollo.io offers basic firmographic data but lacks the depth of technographic insights.
• Intent Data: SalesIntel includes comprehensive intent data to help identify prospects who are in the market to buy, along with PredectiveIntel for identifying ready-to-buy leads. Apollo.io offers some intent data but is not as comprehensive and does not include predictive capabilities.
• Platform Usability: SalesIntel’s interface is user-friendly with robust customer support. Apollo.io has a more complex interface that might require a learning curve.
• Chrome Extension: SalesIntel provides the free Chrome extension RevDriver, which offers seamless data integration and superior functionality for lead generation. Apollo.io’s Chrome extension is feature-rich but not as user-friendly as RevDriver.

Pricing:

• SalesIntel offers flexible pricing plans tailored to different business sizes, generally positioned as a premium product due to its human-verified data.
• Apollo.io has a comparatively lower starting price point with the flexibility of multiple tiers and tends to be more affordable compared to SalesIntel.

Pros:

• Highly accurate contact data
• Strong intent and technographic data for lead prioritization
• Advanced search filters and segmentation
• Responsive customer support
• Research-on-demand

Cons:

• Smaller database compared to larger competitors (ensures more accurate, high-quality data)
• Focus on human verification may result in slower updates (but guarantees more reliable data)

2. ZoomInfo

G2 Rating: 4.4/5

ZoomInfo has been a market leader in the sales intelligence tools category, providing a vast database of business contacts and company information. However, in the recent past, factors like lack of accuracy and rising prices have become a concern for the users. 

Best for: Enterprises needing extensive B2B data coverage

Features:

• Database Size: ZoomInfo boasts one of the largest databases of B2B contacts, providing extensive reach. Apollo.io’s database is comprehensive but smaller in comparison.
• Data Quality: ZoomInfo offers high-quality, frequently updated data. Apollo.io’s data is good but can occasionally be outdated.
• Advanced Features: ZoomInfo includes features like intent data, org charts, and advanced filtering. Apollo.io provides basic intent data and filtering options but lacks org chart capabilities.

Pricing:

• ZoomInfo is generally more expensive, reflecting its comprehensive data and advanced features.
• Apollo.io offers more affordable pricing tiers, making it accessible to smaller businesses.

Pros:

• Large, comprehensive database
• Advanced intent data and AI-powered insights
• Strong integrations with CRM and marketing tools

Cons:

• Expensive pricing plans
• Data accuracy can vary

3. Lusha

G2 Rating: 4.3/5

Lusha provides accurate B2B contact data directly from LinkedIn profiles and other online sources, making it a convenient tool for sales prospecting.

Best for: Small sales teams and LinkedIn prospecting

Features:

• Contact Information: Lusha specializes in providing accurate contact information for individuals. Apollo.io offers broader sales engagement tools along with contact information.
• Ease of Use: Lusha is known for its simplicity and ease of use. Apollo.io, while feature-rich, can be more complex to navigate.
• Data Enrichment: Lusha offers strong data enrichment capabilities. Apollo.io also provides data enrichment but focuses more on sales engagement.

Pricing:

• Lusha offers competitive pricing with a straightforward subscription model.
• Apollo.io’s pricing is tiered and generally affordable, but additional features may come at higher costs.

Pros:

• Easy-to-use and fast contact extraction
• Affordable pricing for small teams
• Strong LinkedIn integration

Cons:

• Limited firmographic and intent data
• Lacks advanced filtering options

4. Clearbit

G2 Rating: 4.4/5

Clearbit offers powerful data enrichment and API solutions to enhance CRM and marketing automation systems with real-time company and contact information.

Best for: Real-time data enrichment and CRM integrations

Features:

• Data Enrichment: Clearbit excels in data enrichment and real-time API integration. Apollo.io offers enrichment but not at the same level of real-time integration.
• Integration: Clearbit integrates seamlessly with various CRMs and marketing platforms. Apollo.io also offers integrations but may require more setup.
• Customization: Clearbit allows for high customization of data fields. Apollo.io provides customizable options but with fewer fields.

Pricing:

• Clearbit is priced at a premium due to its advanced data capabilities and real-time API.
• Apollo.io offers more budget-friendly options, suitable for small to medium-sized businesses.

Pros:

• High-quality data enrichment
• Strong API for custom integrations
• Useful for marketing and sales teams

Cons:

• Expensive for smaller teams
• Limited standalone database for prospecting

5. Cognism

G2 Rating: 4.5/5

Cognism specializes in providing globally compliant B2B contact data and sales intelligence, focusing on GDPR and CCPA regulations.

Best for: GDPR-compliant global B2B data

Features:

• Global Data Coverage: Cognism offers extensive global data coverage, especially in Europe. Apollo.io primarily focuses on the North American market.
• Intent Data: Cognism provides robust intent data analytics. Apollo.io offers intent data but with less emphasis compared to Cognism.
• Compliance: Cognism places a strong emphasis on GDPR compliance. Apollo.io is also compliant but doesn’t emphasize it as much.

Pricing:

• Cognism’s pricing reflects its comprehensive global data and advanced features, typically higher.
• Apollo.io remains more affordable, appealing to smaller enterprises.

Pros:

• Strong compliance with data regulations
• Reliable phone number coverage
• AI-driven intent tracking

Cons:

• Limited US-based data
• Higher pricing compared to some alternatives

6. Seamless.AI

G2 Rating: 4.2/5

Seamless.AI combines AI-powered search with real-time contact data verification, making it easy to find and connect with prospects.

Best for: AI-driven real-time lead generation

Features:

• Lead Generation: Seamless.ai focuses on real-time lead generation with AI. Apollo.io provides extensive sales engagement tools in addition to lead generation.
• Data Accuracy: Seamless.ai emphasizes AI-driven data accuracy. Apollo.io’s data accuracy relies more on automated collection and can vary.
• User Interface: Seamless.ai offers an intuitive user interface. Apollo.io, while feature-rich, can be more complex to navigate.

Pricing:

• Seamless.ai offers competitive pricing with a focus on lead generation capabilities.
• Apollo.io provides multiple pricing tiers, making it accessible to a range of business sizes.

Pros:

• Budget-friendly pricing
• AI-powered data updates
• Easy-to-use interface

Cons:

• Inconsistent data accuracy
• Limited international coverage

7. LeadIQ

G2 Rating: 4.3/5

LeadIQ offers a seamless way to capture contact information from LinkedIn and other web sources, simplifying the lead generation process.

Best for: LinkedIn-based lead prospecting

Features:

• Prospecting: LeadIQ specializes in prospecting tools for sales teams. Apollo.io offers broader sales engagement and CRM features.
• Data Quality: LeadIQ provides high-quality prospect data. Apollo.io offers a comprehensive database but with variable data quality.
• Chrome Extension: LeadIQ’s Chrome extension is highly rated for ease of use. Apollo.io also has a Chrome extension but is more feature-heavy.

Pricing:

• LeadIQ offers competitive pricing with a focus on prospecting efficiency.
• Apollo.io’s tiered pricing makes it affordable for various business sizes.

Pros:

• Simple and efficient lead capture
• Good LinkedIn integration
• CRM sync options

Cons:

• Lacks intent and firmographic data
• Limited database outside LinkedIn

8. Lead411

G2 Rating: 4.4/5

Lead411 provides accurate company and contact data, along with sales triggers and email verification, to enhance lead generation efforts.

Best for: High-quality B2B data with intent signals

Features:

• Trigger Events: Lead411 provides unique trigger event data to identify timely sales opportunities. Apollo.io offers basic trigger events but not as detailed.
• Email Campaigns: Lead411 integrates with email campaigns seamlessly. Apollo.io also offers email marketing capabilities but as part of a broader engagement platform.
• Data Coverage: Lead411 focuses on North American data. Apollo.io has broader coverage but is stronger in North America.

Pricing:

• Lead411 is priced competitively, appealing to small to medium-sized businesses.
• Apollo.io offers various pricing tiers, suitable for different business needs.

Pros:

• Good data accuracy
• Affordable pricing plans
• Strong intent data features

Cons:

• Smaller database compared to ZoomInfo
• User interface could be improved

9. Leadfeeder

G2 Rating: 4.3/5

Leadfeeder transforms anonymous website traffic into actionable sales leads by identifying company visits and providing detailed behavioral analytics. It seamlessly integrates with Google Analytics and popular CRMs, empowering sales teams to prioritize high-intent prospects and enhance targeting precision.

Best for: Identifying and tracking website visitors

Features:

• Website Visitor Tracking: Leadfeeder specializes in identifying website visitors and providing actionable insights. Apollo.io offers visitor tracking but focuses more on engagement tools.
• Integration: Leadfeeder integrates well with Google Analytics and CRMs. Apollo.io provides CRM integrations but with broader sales tools.
• User Interface: Leadfeeder offers a user-friendly interface focused on visitor analytics. Apollo.io’s interface is comprehensive but more complex.

Pricing:

• Leadfeeder offers pricing based on the number of leads tracked, making it flexible.
• Apollo.io provides tiered pricing, making it suitable for various business sizes.

Pros:

• Great for inbound sales and ABM strategies
• Helps uncover anonymous website visitors
• Easy integration with CRMs

Cons:

• No direct contact database
• Limited to website-based lead tracking

10. Hunter

G2 Rating: 4.5/5

Hunter specializes in finding and verifying professional email addresses, making it a popular choice for email outreach campaigns.

Best for: Finding and verifying business email addresses

Features:

• Email Finding: Hunter excels in finding and verifying email addresses. Apollo.io offers email finding as part of a broader suite of tools.
• Simplicity: Hunter is straightforward and easy to use for email discovery. Apollo.io provides more comprehensive sales engagement features, which can be more complex.
• API Access: Hunter offers robust API access for email verification. Apollo.io provides API access but focuses more on sales engagement.

Pricing:

• Hunter offers affordable pricing with a clear focus on email discovery.
• Apollo.io’s tiered pricing structure makes it accessible to different business sizes and needs.

Pros:

• High accuracy email verification
• Affordable pricing
• Easy-to-use interface

Cons:

• No phone number data
• Limited firmographic and intent insights

11. UpLead

G2 Rating: 4.4/5

UpLead is a B2B lead generation platform that provides real-time data enrichment with verified email addresses. It offers high-accuracy data and a user-friendly experience, making it ideal for small to mid-sized teams.

Best for: Small to mid-sized businesses looking for verified contact data

Features:

• Verified B2B email and phone data
• Real-time data enrichment
• Technographic and firmographic filtering
• API access for automation
• CRM integrations

Pricing: Starts at $99/month

Pros:

• High accuracy rates
• Affordable for small teams
• Strong email verification

Cons:

• Smaller database than ZoomInfo
• Limited intent data

12. Snov.io

G2 Rating: 4.5/5

Snov.io is a sales automation tool specializing in cold email outreach and lead generation. It offers email verification, automation, and tracking, making it useful for teams focused on outbound campaigns.

Best for: Small businesses and startups focused on cold email outreach

Features:

• Email verification and validation
• Cold email automation with tracking
• LinkedIn email finder
• API and CRM integrations

Pricing: Starts at $39/month

Pros:

• Great for email outreach campaigns
• Affordable pricing
• Strong email verification

Cons:

• Lacks direct dials
• No firmographic or intent data

13. RocketReach

G2 Rating: 4.3/5

RocketReach is a contact database platform that helps users find emails, phone numbers, and social media profiles. It is widely used by recruiters, sales teams, and marketers.

Best for: Small to mid-sized businesses needing basic contact information

Features:

• Contact information database
• API access for automation
• Bulk lookup feature
• LinkedIn and CRM integrations

Pricing: Starts at $39/month

Pros:

• Affordable pricing
• Easy to use
• API for automation

Cons:

• Smaller database
• Limited firmographic and intent data

14. Kaspr

G2 Rating: 4.4/5

Kaspr is a LinkedIn prospecting tool that extracts emails and phone numbers from LinkedIn profiles. It is designed for sales reps and recruiters who need quick and reliable contact details.

Best for: Small to mid-sized businesses focusing on LinkedIn prospecting

Features:

• Extracts emails and phone numbers from LinkedIn
• Chrome extension for real-time prospecting
• Automated workflows and CRM integrations
• Basic email sequencing tools

Pricing: Starts at $30/month

Pros:

• Easy-to-use Chrome extension
• Affordable compared to alternatives
• Good LinkedIn integration

Cons:

• Limited firmographic and technographic data
• No intent data tracking

15. Reply.io

G2 Rating: 4.6/5

Reply.io is a sales engagement platform offering email automation, cold outreach, and AI-powered sales sequences. It helps sales teams automate their outreach across multiple channels.

Best for: Mid to large enterprises focusing on sales engagement automation

Features:

• AI-driven email automation and follow-ups
• Multi-channel outreach (email, LinkedIn, calls)
• CRM and sales tool integrations
• Lead enrichment and scoring

Pricing: Starts at $60/month

Pros:

• AI-powered automation
• Multi-channel outreach features
• Strong CRM integrations

Cons:

• No built-in contact database
• Steeper learning curve for new users

Choosing the Best-Fit Solution: The Leading Alternatives to Apollo.io in 2025

Choosing the right sales intelligence tool is crucial for optimizing your sales and marketing efforts. 

While Apollo.io offers a robust suite of features, the B2B data space today presents several compelling alternatives, each with unique strengths and capabilities. 

Among these, SalesIntel stands out prominently with its human-verified data and comprehensive insights, ensuring unparalleled accuracy and reliability. This makes SalesIntel a premium choice for businesses that prioritize data integrity and depth.

It’s also important to listen to the voice of customers in making your investment decision.  

Here’s a great example of how user voices can tell a different tale from what businesses claim.

Claims such as unlimited data, verified emails, as well as terms such as renewal must be carefully reviewed. Here are a few reviews of Apollo users.

Source: Better Business Bureau forum

Source: Better Business Bureau forum

With SalesIntel, customers get what they’re promised.

• Accurate, human-verified company and contact data
• Unlimited data, exports, enrichment and integrations
• Access to 2,000+ human researchers on demand to source the exact data you need
• No auto-renewal traps 
• Award-winning customer support 

ZoomInfo offers extensive data coverage and advanced features, albeit at a higher price point. 

Lusha and Clearbit excel in ease of use and data enrichment, respectively. 

Cognism provides exceptional global data coverage and compliance features, making it ideal for international operations. 

Seamless.ai and LeadIQ focus on real-time lead generation and prospecting efficiency, catering to sales teams aiming for immediate results. 

Lead411 and Hunter offer specialized capabilities in trigger events and email discovery, respectively, while Leadfeeder provides valuable insights into website visitor behavior.

Weigh Your Options 

Each platform has its strengths, making it essential to assess your specific needs and budget when selecting the best tool for your business. For those seeking the highest accuracy and detailed insights, SalesIntel emerges as the top contender. 

If you’re in the buying stage, exploring these top alternatives to Apollo.io will help you understand the features, merits and use cases of B2B data and intelligence extensively. You can choose a solution that not only matches but enhances your sales strategy, driving growth and success in a competitive market.

Apollo ai Alternative FAQs

How can I tell if Apollo.io isn’t the right fit for me?

Apollo.io may not be the best choice if you encounter challenges such as inaccurate data, limited intent insights, or inadequate automation features. If your sales and marketing efforts are suffering due to high email bounce rates, missing direct dials, or ineffective prospecting filters, it might be time to explore alternatives like SalesIntel or Cognism, which offer better data verification and enrichment.

Which tools provide more accurate email data than Apollo.io?

SalesIntel, Cognism, and Hunter.io are known for higher email accuracy due to data verification processes:

• SalesIntel: Human-verified emails ensure high deliverability rates.
• Cognism: Uses AI-powered verification to filter out invalid contacts.
• Hunter.io: Provides email validation tools to check if an address is active.

These platforms reduce the risk of high bounce rates and wasted outreach efforts compared to Apollo.io’s database, which relies more on machine-verified data.

What’s the best all-in-one alternative to Apollo.io?

If you’re looking for an alternative that covers contact data, intent signals, automation, and analytics, consider:

• ZoomInfo – Offers the most comprehensive sales intelligence platform with robust intent tracking, company insights, and direct dials.
• SalesIntel – While not as extensive as ZoomInfo, it provides more accurate, human-verified data, making it a strong choice for businesses prioritizing accuracy over quantity.

Which Apollo.io alternative is ideal for SMBs?

For small to mid-sized businesses (SMBs), affordability and scalability are key. The best options include:

• Lead411 – Offers verified data with intent signals at an affordable price, making it great for SMBs that need actionable insights without a large budget.
• UpLead – Provides real-time data enrichment and high-quality emails with a pay-as-you-go model, making it ideal for SMBs that need flexibility.

Both tools balance cost, accuracy, and usability better than Apollo.io’s pricing structure, which can become expensive for growing SMBs.

What’s the top enterprise-level alternative to Apollo.io?

For large enterprises that require scalability, accuracy, and deep data insights, the best alternatives are:

• ZoomInfo – Offers an extensive B2B contact and firmographic database, making it the preferred choice for large sales teams and enterprises.
• SalesIntel – Provides human-verified direct dials and intent-based targeting, making it a better choice for enterprises that prioritize data accuracy and targeted prospecting over a sheer volume of contacts.

Both platforms offer API access, CRM integrations, and automation tools suited for large organizations.

Which Apollo.io competitor is best for getting mobile numbers?

If your focus is on acquiring accurate mobile numbers for direct outreach, these alternatives stand out:

• SalesIntel – Human-verified contact data ensures high-quality direct dials and mobile numbers, reducing call connection failures.
• Cognism – Uses machine learning and AI verification to provide direct dials and mobile contact details.

Both options are superior to Apollo.io, which lacks a strong verification process for mobile numbers.

What are the pricing details for Apollo.io?

Apollo.io offers tiered pricing:

• Free plan: Limited access to contact data.
• Starter plan: Begins at $49/month with restricted credits.
• Professional and Custom plans: Offer more features but can become costly as you scale.

For businesses needing unlimited contact access, alternative platforms like SalesIntel or UpLead might offer more flexible and cost-effective pricing.

Is Apollo.io a secure platform?

Apollo.io follows standard security protocols, but data compliance varies. While it adheres to GDPR and CCPA guidelines, its data sources and verification processes aren’t always transparent. If you require a platform with strict compliance measures, SalesIntel or ZoomInfo might be better choices, as they emphasize data accuracy and regulatory compliance.

Which Apollo.io competitors offer better lead generation features?

If you’re looking for better lead generation tools, consider:

• SalesIntel – Provides real-time intent data, allowing sales teams to identify high-potential buyers.
• Leadfeeder – Tracks website visitors and helps convert anonymous traffic into leads.
• ZoomInfo – Offers a comprehensive prospecting and lead generation suite.

These tools outperform Apollo.io’s basic automation and prospecting filters, providing stronger lead enrichment and conversion potential.

Are there free alternatives to Apollo.io?

If you’re looking for a free option, these tools provide limited features at no cost:

• Hunter.io – Free email lookup and verification for a limited number of searches per month.
• Kaspr – Offers LinkedIn email and phone number extraction, but with a restricted free plan.

While these free tools are useful for small-scale prospecting, they don’t offer full-scale lead intelligence like Apollo.io or its paid competitors.

How does SalesIntel compare to Apollo.io for lead generation?

SalesIntel is a better alternative for lead generation due to its human-verified data and advanced intent tracking. Unlike Apollo.io, which relies on machine-verified contacts, SalesIntel provides:

• Higher data accuracy with 95%+ verified emails.
• Intent-based prospecting to identify accounts actively looking for solutions.
• Better direct dials and mobile numbers for high-conversion outreach.

This makes SalesIntel a stronger choice for businesses that prioritize high-quality, conversion-ready leads.