15 Best Apollo.io Competitors & Alternatives 2025

Apollo.io has established itself as a leading platform, renowned for its comprehensive suite of tools designed to enhance lead generation, sales engagement, and data management. However, the evolving needs of businesses, and the continuous advancement of technology ensure that there are always  comparable or superior solutions to any product – especially in the B2B SaaS space. Apollo claims to have witnessed significant adoption over the years, but there are several formidable competitors and alternatives on the market that have evolved in similar ways. These platforms offer unique features, integrations, and capabilities, catering to diverse requirements and preferences for B2B businesses.

As businesses seek to optimize their sales processes and achieve higher efficiency, exploring alternatives to Apollo.io can provide valuable insights and opportunities for growth. From enhanced CRM functionalities to advanced AI-driven analytics, the top 10 Apollo.io competitors and alternatives in 2025 promise to deliver robust solutions that can significantly impact a company’s sales strategy and performance.

How can I tell if Apollo.io isn’t the right fit for me?

Apollo.io may not be ideal if you’re experiencing issues like inconsistent data accuracy, limited intent insights, or restrictive automation features. Frequent email bounces, missing direct dials, or difficulty filtering high-quality leads often prompt teams to explore alternative sales intelligence tools that emphasize data reliability and precision.

In this blog we’ve listed some of the leading platform solutions for B2B data and intelligence. We’ve highlighted their key strengths and how they compare to Apollo.io, enabling our readers to make informed decisions in selecting the best tools to drive success.

1. SalesIntel

G2 Rating: 4.6/5

SalesIntel is a leading sales intelligence platform known for its high-quality data and extensive B2B contact database. It helps sales teams identify and connect with the right prospects through accurate and up-to-date information.

Best for: Small, Mid-Size, and Larger Enterprises

Features:

• • • Data Accuracy: SalesIntel offers human-verified contact data, ensuring a higher level of accuracy and reliability. Apollo.io relies largely on machine verified  data, which offers volume, but can come with limitations when it comes to accuracy and recency of the contact information.
    • Technographic and Firmographic Data: SalesIntel provides in-depth technographic and firmographic insights, allowing for better-targeted outreach. Apollo.io offers basic firmographic data but lacks the depth of technographic insights.
    • Intent Data: SalesIntel includes comprehensive intent data to help identify prospects who are in the market to buy, along with PredectiveIntel for identifying ready-to-buy leads. Apollo.io offers some intent data but is not as comprehensive and does not include predictive capabilities.
    • Platform Usability: SalesIntel’s interface is user-friendly with robust customer support. Apollo.io has a more complex interface that might require a learning curve.
    • Chrome Extension: SalesIntel provides the free Chrome extension RevDriver, which offers seamless data integration and superior functionality for lead generation. Apollo.io’s Chrome extension is feature-rich but not as user-friendly as RevDriver.

Pricing:

• SalesIntel offers flexible pricing plans tailored to different business sizes, generally positioned as a premium product due to its human-verified data.
• Apollo.io has a comparatively lower starting price point with the flexibility of multiple tiers and tends to be more affordable compared to SalesIntel.

Pros:

• Highly accurate contact
• Strong intent and technographic data for lead prioritization
• Advanced search filters and segmentation
• Responsive customer support
• Research-on-demand

Cons:

• Smaller database compared to larger competitors (ensures more accurate, high-quality data)
• Focus on human verification may result in slower updates (but guarantees more reliable data)

2. ZoomInfo

G2 Rating: 4.4/5

ZoomInfo has been a market leader in the sales intelligence tools category, providing a vast database of business contacts and company information. However, in the recent past, factors like lack of accuracy and rising prices have become a concern for the users.

Best for: Enterprises needing extensive B2B data coverage

Features:

• Database Size: ZoomInfo boasts one of the largest databases of B2B contacts, providing extensive reach. Apollo.io’s database is comprehensive but smaller in comparison.
• Data Quality: ZoomInfo offers high-quality, frequently updated data. Apollo.io’s data is good but can occasionally be outdated.
• Advanced Features: ZoomInfo includes features like intent data, org charts, and advanced filtering. Apollo.io provides basic intent data and filtering options but lacks org chart capabilities.

Pricing:

• ZoomInfo is generally more expensive, reflecting its comprehensive data and advanced features.
• Apollo.io offers more affordable pricing tiers, making it accessible to smaller businesses.

Pros:

• Large, comprehensive database
• Advanced intent data and AI-powered insights
• Strong integrations with CRM and marketing tools

Cons:

• Expensive pricing plans
• Data accuracy can vary

3. Lusha

G2 Rating: 4.3/5

Lusha provides accurate B2B contact data directly from LinkedIn profiles and other online sources, making it a convenient tool for sales prospecting.

Best for: Small sales teams and LinkedIn prospecting

Features:

• Contact Information: Lusha specializes in providing accurate contact information for individuals. Apollo.io offers broader sales engagement tools along with contact information.
• Ease of Use: Lusha is known for its simplicity and ease of use. Apollo.io, while feature-rich, can be more complex to navigate.
• Data Enrichment: Lusha offers strong data enrichment capabilities. Apollo.io also provides data enrichment but focuses more on sales engagement.

Pricing:

• Lusha offers competitive pricing with a straightforward subscription model.
• Apollo.io’s pricing is tiered and generally affordable, but additional features may come at higher costs.

Pros:

• Easy-to-use and fast contact extraction
• Affordable pricing for small teams
• Strong LinkedIn integration

Cons:

• Limited firmographic and intent data
• Lacks advanced filtering options

4. Clearbit

G2 Rating: 4.4/5

Clearbit offers powerful data enrichment and API solutions to enhance CRM and marketing automation systems with real-time company and contact information.

Best for: Real-time data enrichment and CRM integrations

Features:

• Data Enrichment: Clearbit excels in data enrichment and real-time API integration. Apollo.io offers enrichment but not at the same level of real-time integration.
• Integration: Clearbit integrates seamlessly with various CRMs and marketing platforms. Apollo.io also offers integrations but may require more setup.
• Customization: Clearbit allows for high customization of data fields. Apollo.io provides customizable options but with fewer fields.

Pricing:

• Clearbit is priced at a premium due to its advanced data capabilities and real-time API.
• Apollo.io offers more budget-friendly options, suitable for small to medium-sized businesses.

Pros:

• High-quality data enrichment
• Strong API for custom integrations
• Useful for marketing and sales teams

Cons:

• Expensive for smaller teams
• Limited standalone database for prospecting

5. Cognism

G2 Rating: 4.5/5

Cognism specializes in providing globally compliant B2B contact data and sales intelligence, focusing on GDPR and CCPA regulations.

Best for: GDPR-compliant global B2B data

Features:

• Global Data Coverage: Cognism offers extensive global data coverage, especially in Europe. Apollo.io primarily focuses on the North American market.
• Intent Data:Cognism provides robust intent data analytics. Apollo.io offers intent data but with less emphasis compared to Cognism.
• Compliance: Cognism places a strong emphasis on GDPR compliance. Apollo.io is also compliant but doesn’t emphasize it as much.

Pricing:

• Cognism’s pricing reflects its comprehensive global data and advanced features, typically higher.
• Apollo.io remains more affordable, appealing to smaller enterprises.<

Pros:

• Strong compliance with data regulations
• Reliable phone number coverage
• AI-driven intent tracking

Cons:

• Limited US-based data
• Higher pricing compared to some alternatives

6. Seamless.AI

G2 Rating: 4.2/5

Seamless.AI combines AI-powered search with real-time contact data verification, making it easy to find and connect with prospects.

Best for: AI-driven real-time lead generation

Features:

• Lead Generation: Seamless.ai focuses on real-time lead generation with AI. Apollo.io provides extensive sales engagement tools in addition to lead generation.
• Data Accuracy: Seamless.ai emphasizes AI-driven data accuracy. Apollo.io’s data accuracy relies more on automated collection and can vary.
• User Interface: Seamless.ai offers an intuitive user interface. Apollo.io, while feature-rich, can be more complex to navigate.

Pricing:

• Seamless.ai offers competitive pricing with a focus on lead generation capabilities.
• Apollo.io provides multiple pricing tiers, making it accessible to a range of business sizes.

Pros:

• Budget-friendly pricing
• AI-powered data updates
• Easy-to-use interface

Cons:

• Inconsistent data accuracy
• Limited international coverage

7. LeadIQ

G2 Rating: 4.3/5

LeadIQ offers a seamless way to capture contact information from LinkedIn and other web sources, simplifying the lead generation process.

Best for: LinkedIn-based lead prospecting

Features:

• Prospecting: LeadIQ specializes in prospecting tools for sales teams. Apollo.io offers broader sales engagement and CRM features.
• Data Quality: LeadIQ provides high-quality prospect data. Apollo.io offers a comprehensive database but with variable data quality.
• Chrome Extension: LeadIQ’s Chrome extension is highly rated for ease of use. Apollo.io also has a Chrome extension but is more feature-heavy.

Pricing:

• LeadIQ offers competitive pricing with a focus on prospecting efficiency.
• Apollo.io’s tiered pricing makes it affordable for various business sizes.

Pros:

• Simple and efficient lead capture
• Good LinkedIn integration
• CRM sync options

Cons:

• Lacks intent and firmographic data
• Limited database outside LinkedIn

8. Lead411

G2 Rating: 4.4/5

Lead411 provides accurate company and contact data, along with sales triggers and email verification, to enhance lead generation efforts.

Best for: High-quality B2B data with intent signals

Features:

• Trigger Events: Lead411 provides unique trigger event data to identify timely sales opportunities. Apollo.io offers basic trigger events but not as detailed.
• Email Campaigns: Lead411 integrates with email campaigns seamlessly. Apollo.io also offers email marketing capabilities but as part of a broader engagement platform.
• Data Coverage: Lead411 focuses on North American data. Apollo.io has broader coverage but is stronger in North America.

Pricing:

• Lead411 is priced competitively, appealing to small to medium-sized businesses.
• Apollo.io offers various pricing tiers, suitable for different business needs.

Pros:

• Good data accuracy
• Affordable pricing plans
• Strong intent data features

Cons:

• Smaller database compared to ZoomInfo<
• User interface could be improved

9. Leadfeeder

G2 Rating: 4.3/5

Leadfeeder transforms anonymous website traffic into actionable sales leads by identifying company visits and providing detailed behavioral analytics. It seamlessly integrates with Google Analytics and popular CRMs, empowering sales teams to prioritize high-intent prospects and enhance targeting precision.

Best for: Identifying and tracking website visitors

Features:

• Website Visitor Tracking: Leadfeeder specializes in identifying website visitors and providing actionable insights. Apollo.io offers visitor tracking but focuses more on engagement tools.
• Integration: Leadfeeder integrates well with Google Analytics and CRMs. Apollo.io provides CRM integrations but with broader sales tools.
• User Interface: Leadfeeder offers a user-friendly interface focused on visitor analytics. Apollo.io’s interface is comprehensive but more complex.

Pricing:

• Leadfeeder offers pricing based on the number of leads tracked, making it flexible.
• Apollo.io provides tiered pricing, making it suitable for various business sizes.

Pros:

• Great for inbound sales and ABM strategies
• Helps uncover anonymous website visitors
• Easy integration with CRMs

Cons:

• No direct contact database
• Limited to website-based lead tracking

10. Hunter

G2 Rating: 4.5/5

Hunter specializes in finding and verifying professional email addresses, making it a popular choice for email outreach campaigns.

Best for: Finding and verifying business email addresses

Features:

• Email Finding: Hunter excels in finding and verifying email addresses. Apollo.io offers email finding as part of a broader suite of tools.
• Simplicity: Hunter is straightforward and easy to use for email discovery. Apollo.io provides more comprehensive sales engagement features, which can be more complex.
• API Access: Hunter offers robust API access for email verification. Apollo.io provides API access but focuses more on sales engagement.

Pricing:

• Hunter offers affordable pricing with a clear focus on email discovery.
• Apollo.io’s tiered pricing structure makes it accessible to different business sizes and needs.

Pros:

• High accuracy email verification
• Affordable pricing
• Easy-to-use interfac

Cons:

• No phone number data
• Limited firmographic and intent insights

11. UpLead

G2 Rating: 4.4/5

UpLead is a B2B lead generation platform that provides real-time data enrichment with verified email addresses. It offers high-accuracy data and a user-friendly experience, making it ideal for small to mid-sized teams.

Best for: Small to mid-sized businesses looking for verified contact data

Features:

• Verified B2B email and phone data
• Real-time data enrichment
• Technographic and firmographic filtering
• API access for automation
• CRM integrations

Pricing: Starts at $99/month

Pros:

• High accuracy rates
• Affordable for small teams
• Strong email verification

Cons:

• Smaller database than ZoomInfo
• Limited intent data

12. Snov.io

G2 Rating: 4.5/5

Snov.io is a sales automation tool specializing in cold email outreach and lead generation. It offers email verification, automation, and tracking, making it useful for teams focused on outbound campaigns.

Best for: Small businesses and startups focused on cold email outreach

Features:

• Email verification and validation
• Cold email automation with tracking
• LinkedIn email finder
• API and CRM integrations

Pricing: Starts at $39/month

Pros:

• Great for email outreach campaigns
• Affordable pricing
• Strong email verification

Cons:

• Lacks direct dials
• No firmographic or intent data

13. RocketReach

G2 Rating: 4.3/5

RocketReach is a contact database platform that helps users find emails, phone numbers, and social media profiles. It is widely used by recruiters, sales teams, and marketers.

Best for: Small to mid-sized businesses needing basic contact information

Features:

• Contact information database
• API access for automation
• >Bulk lookup feature
• LinkedIn and CRM integrations

Pricing: Starts at $39/month

Pros:

• Affordable pricing
• Easy to use
• API for automation

Cons:

• Smaller database
• Limited firmographic and intent data

14. Kaspr

G2 Rating: 4.4/5

Kaspr is a LinkedIn prospecting tool that extracts emails and phone numbers from LinkedIn profiles. It is designed for sales reps and recruiters who need quick and reliable contact details.

Best for: Small to mid-sized businesses focusing on LinkedIn prospecting

Features:

• Extracts emails and phone numbers from LinkedIn
• Chrome extension for real-time prospecting
• Automated workflows and CRM integrations
• Basic email sequencing tools

Pricing: Starts at $30/month

Pros:

• Easy-to-use Chrome extension
• Affordable compared to alternatives
• Good LinkedIn integration

Cons:

• Limited firmographic and technographic data
• No intent data tracking

15. Reply.io

G2 Rating: 4.6/5

Reply.io is a sales engagement platform offering email automation, cold outreach, and AI-powered sales sequences. It helps sales teams automate their outreach across multiple channels.

Best for: Mid to large enterprises focusing on sales engagement automation

Features:

• AI-driven email automation and follow-ups
• Multi-channel outreach (email, LinkedIn, calls)
• CRM and sales tool integrations
• Lead enrichment and scoring

Pricing: Starts at $60/month

Pros:

• AI-powered automation
• Multi-channel outreach features
• Strong CRM integrations

Cons:

• No built-in contact database
• Steeper learning curve for new users

Choosing the Best-Fit Solution: The Leading Alternatives to Apollo.io in 2025

Choosing the right sales intelligence tool is crucial for optimizing your sales and marketing efforts.

While Apollo.io offers a robust suite of features, the B2B data space today presents several compelling alternatives, each with unique strengths and capabilities.

What’s the best all-in-one alternative to Apollo.io?

All-in-one alternatives typically combine verified contact data, intent insights, and workflow automation. ZoomInfo offers a broad data set and analytics features, while SalesIntel focuses on data accuracy and intent-driven insights. The best option depends on whether your priority is data scale or verified precision.

SalesIntel stands out prominently with its human-verified data and comprehensive insights, ensuring unparalleled accuracy and reliability. This makes SalesIntel a premium choice for businesses that prioritize data integrity and depth.

It’s also important to listen to the voice of customers in making your investment decision.

Here’s a great example of how user voices can tell a different tale from what businesses claim.

Claims such as unlimited data, verified emails, as well as terms such as renewal must be carefully reviewed. Here are a few reviews of Apollo users.

Source:Better Business Bureau forum

Source:Better Business Bureau forum

Which Apollo.io alternative is ideal for SMBs?

Small and mid-sized businesses often seek platforms that balance affordability and accuracy. Tools like SalesIntel, Lead411, and UpLead provide verified contacts and intent signals with flexible, usage-based pricing, making them practical for teams needing reliable data without enterprise-level costs.

What’s the top enterprise-level alternative to Apollo.io?

Enterprises typically require scalability, integrations, and verified contact coverage. Platforms such as ZoomInfo, Cognism, and SalesIntel support large teams with advanced targeting, CRM integrations, and intent-based data insights designed to align with complex sales operations.

With SalesIntel, customers get what they’re promised.

• Accurate, human-verified company and contact data
• Unlimited data, exports, enrichment and integrations
• Access to 2,000+ human researchers on demand to source the exact data you need
• No auto-renewal traps
• Award-winning customer support

ZoomInfo offers extensive data coverage and advanced features, albeit at a higher price point.

Lusha and Clearbit excel in ease of use and data enrichment, respectively.

Cognism provides exceptional global data coverage and compliance features, making it ideal for international operations.

Seamless.ai and LeadIQ focus on real-time lead generation and prospecting efficiency, catering to sales teams aiming for immediate results.

Lead411 and Hunter offer specialized capabilities in trigger events and email discovery, respectively, while Leadfeeder provides valuable insights into website visitor behavior.

Weigh Your Options 

Each platform has its strengths, making it essential to assess your specific needs and budget when selecting the best tool for your business. For those seeking the highest accuracy and detailed insights, SalesIntel emerges as the top contender.

If you’re in the buying stage, exploring these top alternatives to Apollo.io will help you understand the features, merits and use cases of B2B data and intelligence extensively. You can choose a solution that not only matches but enhances your sales strategy, driving growth and success in a competitive market.

Apollo ai Alternative FAQs

Which tools provide more accurate email data than Apollo.io?

Several tools focus on improving email deliverability through advanced verification methods. Platforms such as SalesIntel, Cognism, and Hunter.io verify contacts through human or AI-assisted validation, reducing bounce rates and ensuring cleaner outreach compared to databases that rely primarily on automated verification.

Which Apollo.io competitor is best for getting mobile numbers?

For direct outreach, tools emphasizing verified mobile numbers stand out. SalesIntel and Cognism are both known for offering accurate mobile and direct dials through verification processes that help reduce failed connections and improve outbound call success rates.

What are the pricing details for Apollo.io?

Apollo.io offers a tiered pricing structure starting with a free plan and scaling up through paid tiers that increase data access and features. Costs can rise with usage, so businesses comparing alternatives often assess flexible pricing models and data access options to find a better fit for their scale.

Is Apollo.io a secure platform?

Apollo.io follows standard compliance guidelines like GDPR and CCPA, though transparency in data sourcing and verification may vary. Businesses that prioritize verified, compliant data should evaluate how each provider collects and refreshes data to ensure adherence to regulatory standards.

Which Apollo.io competitors offer better lead generation features?

Some alternatives go beyond contact data by integrating intent signals and website visitor tracking. Platforms like SalesIntel, Leadfeeder, and ZoomInfo provide deeper insights into active buyer behavior, helping teams engage prospects more effectively throughout the sales cycle.

Are there free alternatives to Apollo.io?

Free or freemium tools like Hunter.io and Kaspr offer limited access to contact lookup and verification features. You can also use RevDrive by SalesIntel for real-time LinkedIn prospecting. While suitable for smaller prospecting efforts, most organizations seeking consistent lead intelligence eventually move toward paid solutions for broader coverage and data reliability.

How does SalesIntel compare to Apollo.io for lead generation?

SalesIntel differentiates itself through human-verified data and intent insights that help identify in-market buyers earlier in their journey. This approach emphasizes quality over volume, supporting higher connection and conversion rates without relying solely on automated data collection.

What are the primary differences in pricing models among Apollo.io alternatives?

Pricing varies widely depending on access limits, features, and user seats. Some platforms, like UpLead or Lusha, offer credit-based models for smaller needs, while enterprise-focused tools such as SalesIntel, Cognism, and ZoomInfo use tiered or custom pricing based on data volume and integrations.

Do any Apollo.io alternatives provide significantly better customer support?

Customer support quality varies by platform. Some providers offer dedicated customer success teams, onboarding, and live assistance, while others focus on self-service resources. Reviews often highlight responsiveness and personalized guidance as key factors in user satisfaction.

Which Apollo.io alternatives specialize in email finding, verification, and cold outreach?

Hunter.io, Skrapp.io, and Kaspr focus specifically on email discovery and validation, often integrating with email sequencing tools. Platforms like SalesIntel add value by combining verified email data with technographic and intent insights to strengthen cold outreach strategies.

What are the most budget-friendly alternatives to Apollo.io?

Budget-friendly options like SalesIntel, Lusha, RocketReach, and Hunter.io offer accessible entry-level pricing or free plans. They’re effective for small teams or individual users, though they may lack the depth of verification or advanced filters found in more comprehensive data platforms.