Finding the Best Competitor to ZoomInfo – for Both SMB and Mid-Market Contexts

ZoomInfo is a premier business intelligence product that combines an extensive company database with data analysis tools. Companies like ZoomInfo and DnB used to be the go-to data intelligence platforms for thousands of salespeople, marketers, and recruiters. However, the industry is changing.

ZoomInfo’s subscriptions have recently increased in price. Given the data quality and customer issues around contract auto-renewals, the price increase was not received well by many consumers. This change has caused many people to consider a replacement for ZoomInfo.

If you too have not had a satisfying experience, consider exploring some of the top Zoominfo competitors listed in this article.

But, before we jump into exploring the various competitors to ZoomInfo, let’s quickly look at some of the primary reasons ZoomInfo users should look for other data platform options.

Why Businesses Switch Over to Competitors of ZoomInfo

1. Pricing

Zoominfo Pricing has been the primary concern for most users to switch to another data partner. Rising prices over time are natural when you are running a business. However, it should be in proportion with the value the platform brings to your sales prospecting such as data quality, accessibility to other data, and more.

(Source: G2 Review)

2. Data Quality

Users are questioning data quality with the price increasing. Here’s an experience shared on G2 by one of the users.

(Source: G2 Review)

3. Platform Onboarding

Onboarding is a crucial part of being able to successfully adopt and use your data platform. Assisting and educating users quickly is essential to providing a good customer experience. If users feel a tool is too difficult or time-consuming, they won’t use it, and your ROI will go down.

Here’s an experience shared by the user.

(Source: G2 Review)

Of course, beside those there may be other factors leading companies to start exploring competitors to ZoomInfo in search of more value from a new  data partner. However, the ones mentioned above are top of mind and commonly seen in the voice of customers.

Now that you know why users are switching over from ZoomInfo let’s look at the best competitors to ZoomInfo when considering making a switch and what other companies like ZoomInfo there are in the market.

ZoomInfo Competitors for Mid-markets

SalesIntel

SalesIntel has emerged as one of the top competitors to Zoominfo for consumers looking for a similar solution without ZoomInfo’s considerable flaws.

ZoomInfo has a larger database than SalesIntel because it has been in the industry for a longer time. But, SalesIntel users thrive with relevant and human-verified data. You’ll find more contacts in ZoomInfo, but there are more useful, industry-specific contacts for you in SalesIntel.

ZoomInfo divides its database into various functionalities and provides licenses for certain features rather than a whole solution. For example, a customer with a ZoomInfo license for direct dialing cannot access mobile numbers. While ZoomInfo has a big database, much of it is inaccessible to its customers. Unless, they pay additional fees for each of the functions, which exponentially increases prices.

SalesIntel’s extensive database includes email, direct dials, and the industry’s most work mobile dials. The best part, however, is that each of SalesIntel’s clients gets access to the entire database.

SalesIntel provides an ideal data platform for sales prospecting, offering additional data such as technographics, Buyer Intent Data, direct work mobile dials, data enrichment feature, free chrome extension for real-time prospecting – RevDriver, and visitor identification tool – VisitorIntel.

What’s more? You can export the data to your CRM and marketing tools automatically.

Data is re-verified every 90 days to maintain accuracy and avoid decay. With over 140k new contacts validated each week, the database is rapidly expanding in size.

Here’s a head-to-head comparison between ZoomInfo and SalesIntel to know why SalesIntel tops the list of ZoomInfo competitors.

Apollo

Another company worth exploring in the list of competitors to ZoomInfo is Apollo. It offers a data platform that combines project management, time management, and a CRM all in a single integrated interface.

With Apollo, you can easily manage projects, use its calendar packed with various features, communicate with team members using project messages (email integration included), create invoices, and manage time entries.

All of this is available on a single platform. Instead of moving data into your CRM and marketing and sales tools, everything is together in one system. The dashboard is clear and concise. You can check your tasks, calendar, projects, and contacts. There is also an overview feature, so you don’t have to check every segment of every project separately.

Lusha

Lusha is an email and phone number finder mainly used for application monitoring and recruiting. However, sales and marketing professionals may use it to strengthen their initiatives.

This application is easy to use, and it makes it simple to locate the emails and phone numbers of prospective clients and possible employees/partners. Furthermore, both the accuracy and reaction rate are high.

Lusha may help marketers and salespeople by retrieving precise contact information for potential customers. However, it may also benefit HR managers and recruiters by allowing them to swiftly and efficiently contact the most qualified applications and potential prospects. According to most users, the most important benefit is the accuracy of contact information obtained.

LinkedIn Sales Navigator

LinkedIn Sales Navigator is a sophisticated sales tool utilized by a wide range of sales teams and businesses.

Sales Navigator is designed to establish and develop consumer connections on the LinkedIn network, and turn LinkedIn into a prospecting tool. Using the search and filter options, a user may find the correct type of consumer.

In addition, the app gives actionable information and insights that help users better understand leads and prospects. Users may then interact with them by providing personalized and targeted material and offers.

Furthermore, LinkedIn Sales Navigator separates users’ personal and professional brands, allowing them to focus on various topics at different times.

Cognism

Cognism offers SMBs, mid-market, and large organizations with globally compatible contact, company, and event information.

Cognism includes firmographics, technographics, sales trigger events, intent data, verified business emails, and human-confirmed cell numbers, and assists companies in connecting with their ideal prospects wherever they are – whether in Europe, the United States, or elsewhere.

6Sense

6Sense is a data intelligence tool for sales and marketing departments.

It provides sales and marketing teams with valuable information on companies and leads. 6Sense also assists in streamlining the lead generation and research processes, increasing conversions, and maximizing marketing ROI.

This platform uses machine learning and predictive intelligence to provide users with insights into technographic and firmographic data. You can search several rival technologies while also learning about a company’s purchasing habits, technological usage, and spending.

6Sense also delivers corporate and lead intelligence such as email or direct dial information, social activities, financial data, goods and services, and key decision-makers.

Clearbit

Clearbit focuses on data quality. Their approach intends to improve scoring, routing, and income. Clearbit automatically refreshes sales records with current company and contact information.

This software solution was created to help you better target and locate suitable prospects. When lead scoring and segment lists are in place, there is a reasonable probability of reaching out to the correct individual with the right message.

Clearbit’s features also allow you to research a specific sector, receive valuable marketing data, and even experience mobile user assistance.

Reviewers point out high data accuracy, easy-to-use UI, and Salesforce integration as highlights.

LeadIQ

Prospecting is simple using LeadIQ. The developers of this tool had only one goal: to eliminate the most inconvenient aspects of prospecting.

And according to the feedback, they succeeded. LeadIQ is ideal for prospecting groups. Its data has high accuracy, and a direct connection with CRMs (such as Salesforce) saves time.

One of the best aspects of this competitor to ZoomInfo rival is its simplicity. When Salesforce is linked, you may access contact data without disrupting prospecting activities and input data directly into a database.

Demandbase

Another prominent player in the list of competitors of ZoomInfo is Demandbase. It delivers account analytics to organizations to aid in their GTM plans.

Account identification uses machine learning to increase lead generation and targeted sales. Demandbase provides highly selected and timely insights into over 104 million growing businesses. It assists in converting every discussion into an opportunity by using the customer’s intent, engagement level, and technological profile. In comparison to ZoomInfo, customer service is better.

People expressed worry about two significant issues: –

• The data from deep-insights for target accounts is slightly pricey.
• The product documentation is out of date, resulting in reliance on installation specialists.

Seamless.ai

Seamless.ai is one of the ZoomInfo competitors that assists marketers in finding and developing sales leads. Seamless.ai makes it simple to find prospects and gather emails and phone numbers.

Furthermore, this platform collects information that may be useful, especially if you are seeking insights before forming business contacts.

Seamless.ai imports data seamlessly into your CRM and has a simple user interface. You may find fresh leads by just inputting a title name or a department name.

ZoomInfo Competitors for SMBs

For small and medium-sized businesses (SMBs), strategic investment in sales and marketing tools is paramount, especially in light of budget constraints and the high expectations for return on investment (ROI). Unlike larger enterprises with more financial leeway, SMBs often operate on limited budgets, making every expenditure a critical decision.

In this context, selecting the right sales and marketing tools becomes a delicate balancing act. These tools should align with the company’s goals and target audience and promise a clear path to measurable results. Due to resource limitations, each investment must yield tangible benefits, driving revenue growth and expanding the customer base. Therefore, careful consideration of the potential ROI, scalability, user-friendliness, and long-term benefits is essential. By making well-informed choices, SMBs can maximize efficiency, compete effectively in the market, and achieve sustainable growth.

The accuracy and relevancy of B2B data play a pivotal role in shaping the success of a company’s sales efforts. Unfortunately, some databases, such as ZoomInfo, have faced data inaccuracy, pricing, and relevancy challenges. These issues can lead to wasted resources, missed opportunities, and a lack of trust in the provided information.

Ensuring that the lead generation and sales outreach data is accurate, up-to-date, and relevant is vital to maintaining a consistent and reliable sales pipeline. Inaccurate data can result in failed outreach attempts, damaged brand reputations, and wasted time and energy. Consequently, SMBs must exercise caution in selecting their data provider, opting for a solution that is known for its data quality and relevance.

For SMBs seeking value for their investment, there are alternatives to consider. Some ZoomInfo alternatives offer accurate and relevant B2B data that can provide more value for the budget-conscious. These alternatives not only offer comprehensive and up-to-date contact information but also deliver insights into company profiles, industry trends, and purchasing behavior. By leveraging such reliable data sources, SMBs can enhance their lead generation strategies, improve customer targeting, and ultimately build a robust and consistent sales pipeline that drives business growth.

Companies like SalesIntel, Apollo and Lusha have created flexible offerings for small businesses, and are valuable options in the SMB segment as well, as they offer cost-competitive solutions for this market. Here is our selection of the best ZoomInfo competitors for businesses in the SMB segment.

SalesIntel

SalesIntel serves as a compelling alternative to ZoomInfo, specifically tailored for Small and Medium-sized Businesses (SMBs) seeking reliable B2B contact and company data. Here’s a concise overview of how SalesIntel positions itself as a ZoomInfo alternative for SMBs:

• Accurate and Current Data: SalesIntel provides accurate and frequently updated contact and company information, ensuring that SMBs have access to reliable data for their outreach efforts.
• Direct Contact Details: The platform offers direct phone numbers, email addresses, and social media profiles, enabling SMBs to connect with decision-makers and key contacts directly.
• Customized Lists: SMBs can create highly targeted contact lists based on specific criteria, helping them focus their efforts on prospects most likely to convert.
• Intent Insights: SalesIntel offers intent data, identifying prospects displaying buying signals, allowing SMBs to prioritize leads actively interested in their offerings.
• Integration Capability: SalesIntel seamlessly integrates with popular CRM and sales tools, facilitating smooth data transfer and enhancing workflow efficiency.
• Technology Stack Information: The platform provides insights into the technology tools used by target companies, enabling SMBs to personalize their outreach based on tech preferences.
• Cost-Effective Solution: SalesIntel offers competitive pricing plans suitable for SMB budgets, delivering value without compromising data quality.

With SalesIntel, you get the most accurate data and coverage for the North American market, including human-verified emails and the most number of direct dials in the industry.

With features such as data enrichment, research on demand, website visitor tracking (VisitorIntel), and access to industry-leading B2B buyer intent data, predictive intent, company news and alerts, technographics and firmographics, users get far more than just emails and phone numbers. With flexible pricing tiers for individual and small teams, try SalesIntel as an alternative to ZoomInfo. Users can start with a free trial.

Apollo

Apollo is a comprehensive sales engagement platform that caters to SMBs and enterprises alike. It offers a suite of tools designed to help businesses find, engage, and close deals more efficiently. Apollo’s features include contact and company data enrichment, lead generation, email tracking, and sales automation. Here are some key points about Apollo:

Data Enrichment: Apollo provides accurate and up-to-date contact and company information. It helps SMBs ensure that their customer and lead databases are always current and reliable.

Lead Generation: Apollo allows users to create targeted lists of potential leads based on various criteria such as industry, job titles, company size, and more. This helps SMBs identify and reach out to potential customers who are most likely to convert.

Sales Automation: Apollo offers automation features that streamline repetitive tasks such as sending follow-up emails, scheduling meetings, and tracking engagement. This frees up sales teams to focus on more strategic activities.

Email Tracking:
The platform provides insights into how recipients interact with emails, including whether they’ve opened them, clicked on links, or downloaded attachments. This information helps SMBs tailor their follow-up approach.

Lusha

Lusha is a contact information platform that specializes in providing accurate and updated contact details. It’s particularly useful for businesses looking to improve their lead generation efforts and connect with decision-makers. Key features of Lusha include:

Contact Information: Lusha offers access to direct phone numbers, email addresses, and social media profiles of potential leads. This helps SMBs bypass gatekeepers and reach the right decision-makers.

Chrome Extension: Lusha’s Chrome extension allows users to extract contact information from various websites and social media platforms. This makes it easy to build contact lists while browsing.

Integration: Lusha integrates with popular CRM and sales platforms, enhancing the efficiency of sales teams by allowing them to directly import enriched data into their existing workflows.

Data Accuracy: Lusha is known for its commitment to data accuracy, helping SMBs maintain clean and reliable contact databases.

RocketReach

Rocket Reach is a compelling alternative to ZoomInfo for SMBs seeking B2B contact and company data solutions without investing a large budget.

Setting up integration with various CRM systems, including HubSpot and Salesforce, is a seamless process with Rocket Reach, syncing effortlessly right from the start. The platform boasts robust filters for both individual contacts and companies, giving you the flexibility to switch between receiving either business or personal email addresses. Notably, Rocket Reach offers a more budget-friendly option compared to ZoomInfo.

Advanced Search Filters: Rocket Reach provides advanced search filters that empower SMBs to tailor their lead generation efforts. Users can filter prospects based on specific criteria such as industry, job title, location, and company size, ensuring highly targeted outreach.

Contact Details and Direct Outreach: The platform offers direct access to crucial contact details, including direct phone numbers, email addresses, and social media profiles of potential leads and decision-makers. This enables SMBs to bypass gatekeepers and directly connect with the right individuals.

Data Enrichment and Accuracy: Rocket Reach specializes in data enrichment, providing accurate and up-to-date contact and company information. This is crucial for SMBs aiming to maintain reliable customer databases and engage with prospects effectively.

Lead Generation Campaign: Rocket Reach’s data-driven approach supports SMBs in generating new leads and executing successful marketing campaigns. Accurate contact information helps in identifying potential customers and effectively reaching out to them.

CRM Integration: The platform integrates seamlessly with popular CRM systems, enhancing workflow efficiency by allowing SMBs to import and manage enriched data within their existing processes directly.

A common issue clients have shown concerns over is navigating the portal and its user-friendliness overall. Most of the reviews on peer review sites illustrate users finding it time consuming to get desired list results despite its advanced filters.

Hunter

Hunter is a tool focused on email address verification and lead generation. It helps SMBs find email addresses associated with specific domains, making it easier to reach out to potential clients. Here are some of its key features:

Domain Search: Hunter allows users to search for email addresses associated with a particular domain. This is useful for finding contact information for decision-makers within specific companies.

Email Verification: Hunter offers an email verification service that helps SMBs ensure their emails reach the intended recipients and avoid bounce-backs.

Email Tracking: Similar to other tools, Hunter provides email tracking features that notify users when their emails are opened, or links are clicked.

Chrome Extension: Hunter’s Chrome extension lets users find email addresses while browsing websites, enhancing lead-generation efforts.

LinkedIn Sales Navigator

LinkedIn Sales Navigator is a sales and lead generation tool specifically designed for businesses to identify, connect with, and engage potential clients on the LinkedIn platform. It offers a range of features tailored to enhance sales efforts.

Lead Recommendations: Sales Navigator provides personalized lead recommendations based on the user’s preferences, connections, and interactions, helping SMBs discover potential leads they may not have considered.

Advanced Search Filters: The tool offers powerful search filters that allow users to narrow down prospects based on criteria such as industry, job title, company size, and location, making lead targeting more precise.

InMail Messaging: Sales Navigator enables users to send direct messages (InMail) to prospects, even if disconnected, facilitating direct communication and outreach.

Sales Insights: It provides real-time updates on prospects’ activities, such as job changes, company news, and posts. This information helps SMBs tailor their engagement strategies based on recent events.

Team Collaboration: Sales Navigator allows team members to collaborate and share lead lists, insights, and notes, ensuring a cohesive approach to sales efforts.

Overloop

Overloop is a sales intelligence platform that focuses on data enrichment, helping SMBs enhance their lead and customer data with accurate and up-to-date information:

Data Enrichment: Overloop’s primary function is to enhance contact and company data with accurate details, including emails, phone numbers, social media profiles, and more.

Lead Generation: It provides new leads based on specified criteria, helping SMBs discover potential prospects that fit their target audience.

Integration: Overloop integrates with various CRM and marketing automation platforms, enabling seamless data transfer and enhanced workflow efficiency.

Data Accuracy: Overloop emphasizes data quality through manual verification processes, ensuring that the information provided is reliable for outreach and engagement.

Lead411

Lead411 is a B2B data provider that offers contact and company information to assist sales and marketing teams in their efforts to connect with potential clients:

Real-Time Triggers: Lead411 provides real-time alerts and triggers, notifying SMBs of potential engagement opportunities based on funding rounds, executive changes, and product launches.

Verified Data: The platform focuses on verified data by employing manual verification processes, ensuring that contact and company information is accurate and reliable.

Sales Intelligence: Lead411 offers insights into companies’ technologies, funding status, and recent news, providing valuable context for effective outreach.

Custom Lists: SMBs can build custom lists of potential leads based on specific criteria, ensuring their efforts are targeted and aligned with their ideal customer profile.

UpLead

UpLead is a B2B contact database and lead generation platform that focuses on providing accurate and verified contact information for sales and marketing efforts:

Verified Contacts: UpLead ensures data accuracy through a rigorous process of manual verification and regular updates, ensuring that the provided contact information is reliable.

Lead Building: The platform enables users to build custom lists of leads based on various criteria, such as industry, job title, location, company size, and more.

CRM Integration: UpLead integrates with popular CRM systems, allowing for seamless data transfer and better management of leads and contacts.

Prospecting Tools: UpLead offers browser extensions and APIs that make prospecting more efficient by allowing users to find contact information while browsing websites and online directories.

LeadGenius

LeadGenius is a platform that combines technology and human intelligence to provide B2B contact data enrichment and lead generation services:

Data Enrichment: LeadGenius enhances existing data with validated contact information, ensuring that the data is accurate and up-to-date.

Custom Research: The platform offers custom data research tailored to specific industries and niches, helping SMBs access specialized information.

Automated Outreach: LeadGenius provides personalized and automated outreach tools, helping SMBs engage with potential leads through various channels.

Data Quality: LeadGenius maintains data quality by employing validation and verification processes, ensuring reliable and actionable contact information.

LeadFuze

LeadFuze is a lead generation and sales prospecting tool that assists businesses in identifying potential leads and contacts:

Automated Lead Generation: LeadFuze offers automated lead discovery based on user-specified criteria, saving time and effort in the lead identification process.

Contact Information: The platform provides accurate contact information for leads, including email addresses, social profiles, and more.

Personalized Outreach: LeadFuze enables personalized email outreach and follow-ups, helping SMBs engage with leads in a targeted and meaningful way.

CRM Integration: LeadFuze integrates with CRM systems, facilitating data synchronization and ensuring a streamlined sales workflow.

Several alternatives emerge as strong contenders when evaluating the best ZoomInfo competitors for Small and Medium-sized Businesses (SMBs). These alternatives offer a range of features tailored to SMBs’ sales and marketing needs, including accurate contact data, lead generation, data enrichment, and personalized outreach.

SMBs can choose among these alternatives based on factors such as data accuracy, lead discovery methods, integration capabilities, and affordability. Each option strives to empower SMBs with the tools to streamline their prospecting efforts, engage with potential leads, and drive growth within their target markets.

Picking The Best Amongst ZoomInfo Competitors for Your Business

There is no doubt that ZoomInfo is an excellent tool for expanding your business. But you don’t need to spend a lot of money to obtain great sales leads.

All of the 20 competitors of ZoomInfo discussed in this post will help you meet your revenue goals at a better price point. So, be sure to evaluate all the tools and their characteristics, and have this listicle accessible to make a well-informed decision.