10 Must-Have Sales and Marketing Tools for SaaS Companies

As the business space evolves, companies are turning to software as a service (SaaS), instead of buying a physical product or on premise solution. SaaS companies typically experience higher competition and lower switching costs and as a result, SaaS enterprises & entrepreneurs occupy a unique space in the business world.

Given the fluid nature of their business model, Saas companies need to pay attention to each stage of the user experience from their first interaction with your marketing material to sales. That is a lot of ground to cover.

Sales and marketing tools are designed to help you measure and analyze KPI’s, optimize conversions, understand user behavior, and ultimately boost sales. As such, these tools have become integral parts of most SaaS company tech stacks.

There has been an explosion in the number of sales and marketing tools available on the market. In this article, we will help to narrow the field of necessary tools and focus on ten must-have sales and marketing tools to help your SaaS develop a better online presence and boost sales.

Best Sales and Marketing Tools for SaaS Companies

1. SEO Tool for SaaS

First and foremost, you need to make sure that your website is well-optimized for search engines so that your potential customers can find your website and learn about your solution. Search Engine Optimization (SEO) is critical to your marketing plan. So, finding a platform that can help you with all your SEO needs is essential.

There are plenty of marketing tools to choose from. While Google Analytics is the most commonly used, SE Ranking’s SEO Software offers a comprehensive range of tools for any business size and model as well as some additional features such as page change monitoring that is unique yet very important. SE Ranking is known for its 100% accurate rank checker that tracks keyword rankings for desktop and mobile phones, including YouTube and Google Maps.


2. Content Marketing Tool for SaaS

Once you have your SEO tool in place, you’ll need a content marketing tool. Gaining a clear understanding of the competitive environment, and figuring out what types of content resonate with your readers is crucial for any successful content marketing strategy. A content marketing tool for SaaS is always handy for understanding how content is performing across the web.

BuzzSumo is a fantastic tool for analyzing content by topic or domain and understanding what kind of keywords and content are the most popular on social media. If you don’t have enough resources for developing a lot of shareable content, Buzzsumo can help you to get references for your content. These insights also help you rework on your sharing tactics and create different content tailored for specific social channels.

3. Prospecting Tool for SaaS

Prospecting is an integral component of the sales process and overall growth strategy for any business, including SaaS companies. Done right, this will accelerate growth rates. Done wrong, it can drain valuable time and resources, and ultimately cost your business a lot more than it generates.

Prospecting tools often incorporate automation that saves a lot of time. Using a prospecting tool helps your sales team to quickly find the right prospects for your SaaS product, reduce manual tasks for sales reps, and prescribe the correct messaging. Reducing non-selling activities such as data entry and other administrative tasks can raise sales by over 40%, making it an extremely powerful driver of growth.

Data tools like Salesintel provide information on millions of B2B Decision-Makers with 95% accurate data and the most direct-dials in the industry. In addition to the contact details you need to power your campaigns, you can access use technographic, firmographic, and intent data to identify and prioritize the accounts your team should be focusing on.

And for individual sales reps, SalesIntel’s free RevDriver prospecting tool is invaluable for accelerating prospecting and outreach. With RevDriver you can immediately access contact details while on LinkedIn profiles and company pages so that you can reach out via email and dialing work mobile numbers with a 7X higher connection rate.

4. Email Marketing Tool for SaaS

You’ve identified your target accounts you want to prioritize and gathered contact details on your decision-makers. Now you need an email marketing platform to warm your leads and educate them about your offerings. What you need is an easy-to-use, reliable email marketing platform that enables you to transform your leads into customers – right?

It sounds easy, however, with hundreds of email marketing tools to choose from, identifying the right tool in a fast-changing market is tough, and with the website virtually every email marketing company claiming the same thing, it gets more complicated.

MailChimp, a popular email marketing automation tool, helps you streamline the lead nurturing process by structuring email marketing campaigns. It also allows sales professionals to handle large email volume. MailChimp offers enhanced analytical features and powerful tools that are effective for staying in touch with customers as well as nurturing prospects. While there are many more advanced email marketing solutions on the market, MailChimp is without a doubt one of the best balances between features, functionality, and price, particularly for earlier stage SaaS startups.

5. CRM for SaaS

You need to focus your strategy and market approach to increase the revenue of your SaaS business. Investing in technologies such as a CRM solution will help you understand your overall sales pipeline and strengthen your company’s bottom line as 64.2% of businesses find having a CRM as impactful or really important.

HubSpot is hard to beat when it comes to value and ease of use and can give an up-to-the-minute view of your entire sales pipeline on a clean, visual dashboard. Hubspot gives you a detailed view of the activities leads performed on your website before filling a form. With detailed reports on sales activity, productivity, and individual performance, you can get all the insights about how your team is tracking towards sales goals.

6. Performance Management Tool for SaaS

Every company wants their sales team filled with enthusiastic, ambitious sales reps effectively executing their roles and exceeding expectations. However, any experienced sales manager knows how challenging it can be to stay on top of their team’s performance and get out in front of issues before it’s too late.

Hoopla is a platform that excels at using gamification and advanced analytics to optimize sales team performance. Hoopla extracts employee performance data from multiple integrated applications such as your CRM and allows management to track employee KPI’s and provide live updates and leaderboards via dashboards on TV, web, and mobile devices.

In such a live working environment where you have full clarity about the efforts of your sales reps, your team members will be motivated to compete and outperform their teammates.

7. Social Media Tool for SaaS

There are 3.80 billion active users on social media, so the debate over whether your business needs a social media strategy is over. With a fluid marketplace and a relationship with their customer base a requisite for controlling churn, SaaS companies need a unique social media marketing strategy – a strategy that’ll emphasize the value their products provide to their customers.

Creating and maintaining a social media presence with tools like Hootsuite is simple, convenient, and for their basic version, free. Hootsuite allows you to schedule posts in advance on Facebook, Twitter, LinkedIn, YouTube, and even Instagram. It also helps you to connect with your audience and tracks all your mentions, comments, and allows you to reply across all of your accounts in a single easy to use dashboard.

8. Video Optimization Tool for SaaS

Video marketing is one of the best ways to get your brand promoted online. This is an efficient way to attract visitors and push traffic to your website. People spend about 5.5 hours watching videos online each day.

However, the challenge that most marketers face is ensuring that their videos don’t get lost in the millions that are posted daily. 500 hours of content is uploaded to YouTube every minute. You need a nifty tool to ensure your videos stand out.

TubeBuddy is a free software extension allowing you to directly control your YouTube channel without having to switch between tabs. It also includes a number of features to help you save time and be more efficient, such as canned responses, thumbnail creation, end screen addition, video syndication, and so on. Additionally, TubeBuddy can also help you with SEO, video promotion, and researching data and statistics.

9. Website Optimization Tool for SaaS

You can get vital information from your analytics tool, including page traffic, sources, bounce rate, etc. However, do you know why your users are interacting with your website in a certain way? Where specifically on the page are they having issues that lead them to exit the website? Why are they not converting?

Hotjar lets you visualize how users communicate with your platform using interactive heatmaps of their clicks and behaviors, recording sessions sessions, and collecting their feedback using surveys and feedback polls. These insights allow you to develop a solid, data-backed understanding of exactly what people use your site for, and how to optimize it.

10. Customer Support Tool for SaaS

Great customer service creates long term business success. And you can take customer service to the next level by resolving their issues in real-time. HelpCrunch is an outstanding multi-channel real-time customer engagement tool, backed by CRMs, that helps you stay connected to customers and improve the customer experience while using your offerings.

You can easily integrate HelpCrunch in your website or right inside your SaaS product, and start chatting with your prospects in real-time. This will create opportunities to turn them into customers, boost sales, offer support, and increase retention.

Over to You

So, there you go. We have listed 10 essential tools to help your team work more efficiently. While recommended this list is not exhaustive and there are constant shifts in the industry. So, don’t be afraid to experiment with different options. However, these are some of our favorite sales and marketing tools that can help you scale your SaaS business.

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