Apollo.io Pricing Plans Unveiled: A Comprehensive Comparison with Top 10 Alternatives for 2025

Choosing the right sales intelligence platform can be daunting, especially in a crowded market filled with promising options. Apollo.io has made a name for itself with a robust feature set and competitive pricing, appealing to many businesses seeking to optimize their sales processes. However, with so many alternatives available, it’s crucial to take a step back and assess whether Apollo.io meets all of your business needs—or if there might be a better fit out there.

In this blog, we’ll explore Apollo pricing and features and compare them to the top 10 industry alternatives. By understanding each platform’s unique strengths and limitations, you can make an informed decision that aligns with your budget and empowers your sales team to perform at its best. Whether you’re concerned about data accuracy, global reach, or advanced analytics, this guide will help you navigate the options and find the perfect tool for your business.

Understanding Apollo.io

Apollo.io is a well-known sales intelligence and engagement platform that aims to streamline prospecting, outreach, and closing deals. For years, it has offered features designed to enhance b2b lead generation and empower sales teams to work more efficiently. Apollo became the go-to tool for sales professionals because of its extensive database and integration capabilities.

However, like any tool, Apollo.io is not without its challenges. Users often encounter issues such as a false sense of security due to data inaccuracies and the temptation to over-purchase data to pursue more mobile dials, which can lead to unnecessary costs.

Challenges Faced by Apollo.io Users

Based on the recent challenges and concerns shared by Apollo.io users, users started to look for Apollo alternatives.  

1. False Sense of Security: 

Apollo.io promises a robust database, but some users report inconsistencies in data accuracy. This can lead to a false sense of security, where sales teams rely heavily on the platform without verifying the quality of the leads.

2. Over-Purchasing Data: 

The drive to secure more mobile numbers and detailed contact information can lead to over-purchasing, where businesses end up buying more data than they actually need. This inflates costs and complicates the sales process with an overload of information.

3. Data Quality Concerns: 

Users have occasionally expressed concerns about the quality of data, citing outdated or incorrect contact details. This issue can significantly impact the effectiveness of sales outreach efforts.

4. Complexity in Usage: 

While Apollo.io is feature-rich, some users find navigating and fully utilizing its capabilities challenging, particularly if they need to gain prior experience with similar tools.

5. Pricing Structure:

One of the key concerns for the users is the Apollo pricing structure, which, while competitive, can lead to unexpected costs over time. The platform offers various plans with escalating features, but as businesses grow and their needs evolve, they may need to upgrade to higher tiers or purchase additional data credits. This can result in over-purchasing, where users are paying for more data than they actually need just to access critical features like mobile numbers or advanced analytics. For some, this pricing model creates a false sense of security, where the initial affordability is overshadowed by the cumulative costs of staying fully equipped with the necessary tools for effective prospecting.

Understanding Apollo Pricing Plans 

Apollo.io offers multiple pricing tiers to cater to different business sizes and needs. Here’s a breakdown of their latest Apollo.io pricing plans for 2025:

Top 10 Alternatives to Apollo.io: A Comparative Analysis

Now, let’s explore the top 10 alternatives to Apollo.io and their pricing plans and features.

1. SalesIntel

SalesIntel is a signal-first pipeline generation platform that leverages agentic workflows to identify accounts ready to buy and activate engagement with entire buying groups to build a strong revenue pipeline. Powered by its proprietary Signal360 technology, the platform offers a dual-timeline approach to GTM intelligence, solving the challenge of needing both immediate and future pipeline.

It consolidates capabilities from what would typically require multiple point solutions (intent data, firmographics, contact data, engagement, and workflow automation), offering a lower Total Cost of Ownership (TCO) and higher ROI.

Main Features:

• Signal-First Intelligence (Signal360): Monitors the complete buying journey across two timelines:

1. Predictive Signals (Future Pipeline): Tracks early indicators like funding rounds, leadership changes, team expansions, and technology adoptions to give an early-mover advantage.
2. Demand-Capture Signals (Immediate Pipeline): Exposes accounts actively evaluating solutions now through website visits, content downloads, pricing page views, competitor searches, and Bombora topic surges.

• Agentic Workflow Builder: Allows users to build agentic workflows that automatically respond to buying signals within their ICP across all outreach platforms, activating custom campaigns to engage buying groups.
• Robust ICP Modeling: Uses modern AI models to create detailed Ideal Customer Profiles (ICPs), identify look-alike accounts, and prioritize opportunities with intelligent account scoring.
• Enterprise-Grade Data Foundation: Leverages a comprehensive B2B data stack covering firmographics, technographics, intent data, and decision-maker contact information, including industry-leading mobile number coverage.
• GTM Intelligence Platform: Aligns Marketing, Sales, and RevOps around unified, automated intelligence that integrates with the existing tech stack.
• Enterprise Ready: Includes SOC2 certification, enterprise security features (SSO/SAML, RBAC, audit logs), and regulatory compliance (GDPR/CCPA).

Limitations:

• Learning Curve: The platform’s extensive features can take time to master, but this depth provides comprehensive sales intelligence.
• Data Overlap: While some overlap in data may occur, it also underscores the platform’s thorough data collection.
• UI Complexity: The interface can feel complex initially, reflecting the platform’s rich information.

Pricing: Custom pricing is available based on user needs and the number of seats.

Ratings: 4.5/5 (G2)

2. ZoomInfo

ZoomInfo is another top-tier sales intelligence platform offering a vast array of features to help businesses connect with their target audiences. It provides access to an extensive database of contacts and detailed company information. With real-time updates and AI-powered insights, ZoomInfo enables sales teams to maintain a competitive edge. Although its pricing isn’t publicly disclosed, ZoomInfo is generally considered one of the more expensive options.

Main Features:

• Conversation intelligence now included
• Automatic synchronization of contacts and interactions with your CRM
• Predictive modeling
• Cross-channel marketing supported through website visit tracking

Limitations:

• High Cost: Premium pricing can be a barrier for smaller businesses.
• Data Accuracy: Users have sometimes reported outdated information.
• Customer Support: Mixed reviews regarding responsiveness and helpfulness.

Pricing: Custom plans for sales, marketing, and talent. Price not displayed.

Ratings: 4.4/5 (G2)

3. Cognism

Cognism is a reputable sales intelligence platform that offers globally compliant data and robust features to help revenue teams generate and close business opportunities faster. This Apollo alternative is known for its strong presence in the EMEA region and offers GDPR-compliant contact data. It’s favored by companies looking to expand their operations globally.

Main Features:

• Global Data: Extensive global contact data, particularly strong in Europe.
• Compliance: GDPR-compliant data collection and processing.
• Sales Triggers: Real-time notifications for lead activity.
• CRM Integration: Easy integration with major CRM systems.

Limitations:

• Data Accuracy Issues: Users have reported inaccuracies and outdated data, particularly in the Asian market.
• Integration Challenges: There have been difficulties in integrating intent data into a few CRMs in a readable format. 
• Limited Contact Coverage: Some users find the contact information coverage insufficient, especially preferring more US-based contacts and increasing European data. 
• Application Performance: Occasional slowness in the application hampers prospecting efficiency.

Pricing: There are two plans: Grow and elevate. However, pricing is not disclosed.

Ratings: 4.6/5 (G2)

4. Seamless.AI

Seamless.AI serves sales, marketing, and recruiting teams by offering access to B2B contacts, including phone numbers, emails, direct dials, and buyer intent data. It positions itself as a real-time data intelligence search engine, distinguishing itself from competitors like ZoomInfo.

Main Features:

• Target audience and prospects can be identified using firmographic filters
• Alerts for news and person updates to notify when prospects should be contacted
• Lead validation and quality checks during lead generation
• Integrations with CRM, sales, and marketing tools like Zoho, Keap, Pipedrive, Zapier, Salesforce, and Outreach

Limitations:

• Data Quality: Some users report issues with outdated or incorrect data.
• Search Filters: Fewer search filter options compared to competitors.
• Integration: Limited native integrations with other software.

Pricing:

• Free: Best for evaluation, this plan provides a single user with 50 credits and access to basic features like the real-time search engine and email/cell phone discovery.
  Pro: This pay-per-user plan offers daily credit refresh and is aimed at users needing additional credits and access to premium features and add-ons.
  Enterprise: Designed for large teams, this plan offers unlimited users, custom credit arrangements, and enterprise-ready features like advanced security and dedicated support.

Ratings: 4.6/5 (G2)

5. Clearbit

Clearbit specializes in data enrichment, instantly appending over 100 data points to a company’s profile, including technographics and firmographics. It integrates with popular CRMs like Salesforce, Marketo, HubSpot, Pardot, and Segment to automate and optimize sales and marketing workflows.

Main Features:

• Over 250 public and private data sources
• More than 100 B2B characteristics available
• Website intent signals optimization
• Real-time sync of social media advertisements
• Enhanced lead routing and scoring

Limitations:

• Limited Contact Data: Focuses more on company data rather than contact details.
• API-Dependent: Best suited for companies that can leverage its API.
• Pricing Transparency: Pricing details are not readily available.

Pricing: Custom pricing based on usage and features.

Ratings: 4.3/5 (G2)

6. LeadIQ

LeadIQ offers a prospecting platform that assists users in finding B2B prospect data, tracking sales triggers, and using effective sequencing for personalized outreach. The platform uses patented AI technology to streamline prospecting, making it easier for sales teams to engage faster while maintaining personalization.

Main Features:

• Compatible with LinkedIn Sales Navigator filters
• Constant record updates with industry-leading tech integrations
• Analytics dashboard available

Limitations:

• Data Accuracy: Some users report inconsistencies in data accuracy.
• Integration: Limited integrations with CRM systems.
• Search Capabilities: Basic search functionality could be improved.

Pricing: 

• Free: A basic plan with 1 user and 50 credits, designed to let users start prospecting for free with access to core features like People Search and the Chrome Extension.
• Pro: Starts at $15.00/month per user (for a minimum of 2,400 credits/year) and is for growing teams, including integrations, full company search, and LeadIQ’s AI Outbound Message Writer.
• Enterprise: A custom-priced plan for established teams that includes all Pro features plus advanced governance controls, AI Account Prospecting, Team Analytics, and SSO.

Ratings: 4.3/5 (G2)

7. Lead411

Lead411 provides global contact and company data, with over 450 million contacts within 20 million companies worldwide. The database includes B2B emails, direct dials, and intent data, offering users a broad range of options for prospecting.

Main Features:

• Custom list creation using marketing services
• Lead scoring identifies fast-growing companies
• Chrome extension for email and phone number lookup

Limitations:

• UI Design: Some users find the user interface outdated.
• Data Accuracy: Mixed reviews regarding data reliability.
• Customer Support: Experiences with support are inconsistent.

Pricing:

Lead411 offers three main plans, with the best features provided on an annual subscription basis:

• Spark: A budget-friendly option at $49/month or $490/year (12,000 annual exports) for individuals and small teams, including verified emails, direct phone numbers, and the Chrome Extension; the annual plan adds Buyer Intent Data.
• Ignite: A custom-priced plan with Flexible Exports/Year and Buyer Intent Data, best suited for growing teams requiring more data and team features.
• Blaze: A custom-priced plan offering Unlimited Exports/Year (optional Buyer Intent) and advanced features for large organizations that need API access, team analytics, and maximum outreach scale.

Ratings: 4.2/5 (G2)

8. UpLead

UpLead offers B2B prospecting services with access to contacts and company data from over 200 countries. The platform includes search filters, intent data, data enrichment, technology tracking, and account-based marketing (ABM) capabilities, with seamless integration into major CRM platforms.

Main Features:

• Real-time lead display
• Over 50 search filters
• Various CRM connectors
• Social profile connections

Limitations:

• Data Accuracy: Some discrepancies in data accuracy have been reported.
• Lead Volume: Basic plans have a limited number of leads.
• Interface: Some users find the interface less user-friendly.

Pricing: 

UpLead offers three main paid plans, all based on a credit system (one credit = one contact, email, or mobile number) and with a monthly or annual billing option:

• Essentials ($99/month, or $74/month annually): Includes 170 monthly credits (2,040 annually) and CRM integrations, focusing on verified emails, mobile phones, and the Chrome Extension for basic users.
• Plus ($199/month, or $149/month annually): Offers 400 monthly credits (4,800 annually) plus Technographics, Data Enrichment, Advanced Filters, and Email Pattern Intel for individuals seeking deeper data insights.
• Professional (Custom Pricing): An annual, team-focused plan with custom seats and credits that unlocks Buyer Intent Data, Full API Access, Bi-Directional CRM Sync, and dedicated support for large organizations.

Ratings: 4.5/5 (G2)

9. Lusha

Lusha delivers B2B data for enterprise sales, marketing, and recruiting teams through its prospecting platform, web extension, and API. It also provides a browser extension for LinkedIn, enabling users to enrich and verify business profiles. Lusha is widely used by sales professionals and organizations.

Main Features:

• Search for up to 1000 contacts and companies at once
• Easy export of prospect lists to CRM or CSV
• Integrates with systems like Salesforce, Outlook, Gmail, HubSpot, and Zoho
• Dashboard analytics highlight team prospecting activities

Limitations:

• Data Quantity: Smaller database compared to some competitors.
• Integration: Limited CRM and sales tool integrations.
• Pricing: Some users feel that pricing is high for the data volume provided.

Pricing:

Lusha offers three main plans, which use a credit-based system (1 credit for an email, 5 credits for a phone number), with pricing for paid plans heavily discounted for annual billing:

• Free: Provides 0 credits per month (or up to 40 monthly credits for free trial users), including 1 seat, access to the Lusha Extension, and basic filters like Intent Signals (5 topics).
• Pro: Starts at $17.95/month (billed annually) for 3 seats and 3,000 annual credits, adding CSV Enrichment and a shared credit pool for growing teams.
• Premium: Starts at $41.95/month (billed annually) for 5 seats and 7,200 annual credits, featuring advanced usage analytics and larger bulk export limits.
• Scale: A custom-priced plan with custom credits and seats, which unlocks premium features like Single Sign-On (SSO), CRM Enrichment, dedicated support, and team management controls.

Ratings: 4.4/5 (G2)

10. Slintel/6Sense

Slintel, now part of 6Sense, offers a sales intelligence platform providing B2B leads and buyer intent data. It supplies vital information about organizations and leads to sales and marketing teams, helping to streamline lead generation, increase conversions, and maximize marketing ROI.

Main Features:

• Offers various data types and features, including technographics, firmographics, and lead enrichment
• Integrates with major CRMs like Salesforce, HubSpot, and Pipedrive, as well as sales tools like Outreach

Limitations:

• Complexity: The comprehensive feature set comes with a steeper learning curve.
• Cost: Premium pricing may not be ideal for smaller businesses.
• Data Accuracy: Some users report issues with data accuracy.

Pricing: 

6sense offers three main options for its Sales Intelligence platform:

• Free: This plan provides 50 Data Credits per Month and essential prospecting tools like Company & People Search, Sales Alerts, and the Chrome Extension.
• Sales Intelligence + Data Credits: This option allows users to expand their reach and enrich data on demand by purchasing additional data credits for unlocking and exporting contact information.
• Sales Intelligence + Data Credits + Predictive AI: This comprehensive solution includes the purchase of data credits along with Predictive AI Models, Scores, and Dashboards to prioritize accounts and leverage the Sales Copilot for AI-recommended actions.

Ratings: 4.6/5 (G2)

Mind the Gaps, Choose Wisely: Finding Your Perfect Sales Intelligence Fit

When selecting a sales intelligence tool, it’s essential to weigh the unique needs of your business against the features and Apollo pricing compared to other options. Apollo.io provides a comprehensive set of tools at a competitive price, but depending on your priorities, alternatives like SalesIntel, ZoomInfo, and LinkedIn Sales Navigator might offer a better fit. Whether your focus is on data accuracy, global reach, or advanced analytics, these platforms provide distinct advantages that could align more closely with your business goals.

Choosing the right platform is about finding the perfect balance between cost, capabilities, and your sales team’s specific challenges. Apollo pricing is competitive, but SalesIntel stands out with its human-verified data, offering reliability and precision that can make a significant difference in your sales efforts. This is particularly important for teams that value accurate data above all else. Additionally, many Apollo.io users have switched to SalesIntel, finding that its unlimited data access and robust verification processes meet their needs more effectively, ensuring they can target the right leads without over-purchasing unnecessary data.

Ultimately, the right choice will empower your team to close deals more efficiently, driving sustainable growth and giving you a competitive edge in your market.

FAQs

What is Apollo.io’s Enterprise pricing?

Enterprise pricing is customized based on the size and needs of each organization. Companies must contact Apollo.io directly to get an exact quote.

How does Apollo.io compare to alternatives in terms of value for money?

Apollo.io offers solid value by bundling prospecting, engagement, and sales intelligence into one platform. It is often cost effective compared to multi tool setups and works well for teams that want an all in one workflow.

Is Apollo.io’s credit-based model scalable for large teams or high usage?

The credit based model can scale for larger teams through higher plans with more credits and feature access. Enterprise users can customize credit volumes based on usage needs.

Are there any hidden costs or additional fees?

Apollo.io’s base pricing is clear, but going beyond credit limits or adding premium capabilities can increase costs. Teams should review plan terms to understand any extra charges.

Is there a discount for annual billing?

Annual billing usually comes with a lower effective price than monthly payments. The exact savings depend on the plan and any promotional offers.

Can I downgrade my plan or cancel early?

Monthly plans can typically be cancelled at the end of the billing cycle. Annual contracts usually do not offer refunds for early cancellation, and downgrades may reduce credits and features.

Does Apollo.io offer a free trial or a free plan?

Yes, Apollo.io provides a free plan with limited access to data and engagement tools. Free trials for paid tiers may also be available depending on current offers.

Do Apollo.io credits expire or roll over, and can I purchase more?

Credits generally expire each billing cycle and do not roll over. Users can buy more credits if they need additional volume.

Is there a minimum user requirement for Apollo.io’s Organization plan?

The Organization plan is built for teams and usually includes a minimum seat requirement. Details vary by plan and are listed on Apollo’s pricing pages.

Can I reduce the number of user seats mid-term on Apollo.io plans?

Seat reductions are typically not allowed during the contract term, especially for annual plans.