The Monthly Intel – Tough Times Don’t Last: Tough People Do


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A Message from our Founder

Tough Times Don’t Last: Tough People Do

The US economy added 22.4M jobs in the last 11 years since the great recession. In the last five weeks, it has lost 26.5M. A decade of gains wiped out in just five weeks! So yes, these are tough times. Businesses aren’t just scrambling to stay operational in the new WFH regime, but some are literally fighting bankruptcy due to stalled deals, softening pipelines, and low consumer demand. 

What makes things even worse is that given the nature of the crisis, there isn’t much that businesses can do. The well being of employees and the community at large remains the topmost priority and thus most businesses aren’t trying to rush back to normalcy and are in a wait-and-see mode. That said, there are things they can control internally to help them survive during these turbulent times and emerge stronger when the fiasco ends. 

From what I have learned, the most crucial thing you can do for your business at this point is to minimize risks. As operations remain disrupted and revenue channels dry up, you need to pay extra attention to your balance sheet and operations. That means you need to take a second look at your projected pipeline and think before you spend every dollar. But there is a caveat here – minimizing risks doesn’t mean simply taking austerity measures. If a new project or purchase has the potential to generate revenue in the short-term and has a positive ROI, there is no reason to hold back. 

On a personal level, while it is easy to lose heart and feel demotivated with all of the disruptions and bleak conditions, the very fact that you still have a job in these times of mass layoffs deserves gratitude and is reason enough to push even harder. The best thing you can do is to try and shut out the negativity and focus on your work. It will pay off. To put it in a nutshell, when the chips are down, you need to work 10% harder and 100% smarter. 

Nobody knows for sure when this crisis will end. It might be a couple of weeks or it might be much longer. But one thing we know for sure is that it will end and when it does, the ones who have put in the hard work, adapted, and survived will be rewarded handsomely. So hang on, do your best, and always remember – this too shall pass! 

Manoj Ramnani

Upcoming Events

WEBINAR: The X Factor, AI for Sales Intelligence

DATE: May 5th // TIME: 11:00 – 11:30 AM (ET)

Chad Burmeister, the AI for Sales Expert, will discuss with Jason Hubbard, from, how and why data is the X Factor in AI for Sales.

You will learn:

– Why good data is the X Factor in outbound prospecting
– Meet, the best alternative for clean data
– AI for Sales Intelligence, what is that?

Register for the Webinar


WEBINAR: Pivot! Switch Up Your Strategy and Grow Your Pipeline

DATE: May 14th // TIME: 1:00 – 1:30 PM (ET)

If you were expecting leads from a major event that’s been cancelled or a project that’s been put on hold, you’re not alone. But don’t waste time worrying about what could have been: it’s time to switch up your strategy to keep your team on track and your pipeline full. In this webinar, marketing leaders from SalesIntel, Knak, and Rybbon will help you rethink your strategy, adapt to the current climate, and grow your sales pipeline this month with prospects who need what you’re offering.

Register now to save your spot.

All attendees will receive a $5 coffee gift card! 

Register for the Webinar

Event Recap

How to Apply Emotional Intelligence in Your Outreach

This webinar shows your marketing and sales teams how to shift their message and their intention so they line themselves up for success during times of heightened sensitivity. This isn’t the time to ask for the sale, it’s the time to ask, “how can I help?” Attendees will learn how they can adjust their account-based marketing strategy and pitch to deepen their existing relationships to stay top of mind during uncertain times.

Be a part of the discussion as Nichole Kelly, VP of Marketing and Emotional Intelligence Researcher at Windward Consulting, and Jason Hubbard, VP of Growth at SalesIntel, dive into the changes in the B2B SaaS space and how emotional intelligence can help your team overcome them.

In this webinar you’ll …

  • Understand what emotional intelligence is and why it matters to sales and marketers
  • Learn how to flip your script and deploy servant leadership skills
  • Discover the sales copy that works in times of uncertainty

Watch the Recap Now

Product Updates

We are thrilled to announce the latest addition to our Salesforce Managed Package, Data Enrichment. 

In addition to being able to search for contacts and companies directly in Salesforce, our users now have the ability to run one time enrichments or set up auto enrichment for accounts, leads and contacts.

See Full Release Notes

Check Out Our Latest Ebook!

For B2B companies, mastering sales isn’t optional. Your approach to marketing your product could make or break the success of your business.

The key challenge is sustaining and growing in ever-changing marketing trends, especially in the age of AI and machine learning. You need to get people to trust your product, help them sign up to see the value, and then eventually convert them into customers.

Read the Ebook

Our Favorite Blogs

10 B2B Sales Strategies for Building a Better Sales Pipeline

Connect With Prospects During a Global Pandemic

11 Tips to Create a SaaS Marketing Strategy for Tougher Times