Recap: Selling To Your Install Base – How Customer Experience Helps


Catch the Recap Today

Increasing revenue is the goal for all companies, but how do you actually do that? Most organizations will double activity and personnel on the sales or marketing sides to push more leads through the pipeline. While this course of action is good, many fail to realize they’re sitting on a gold mine of untapped buying potential: your customers. Your existing customers already chose you once. So why shouldn’t they choose you again?

Listen in as Ray McKenzie, CEO at StartingPoint, and Chelsea Madden, VP of Success at SalesIntel, learn how you can effectively target your install base to increase customer retention, customer satisfaction and revenue!


  • Your CRM is a gold mine. Can you prospect your current customer install base to increase sales?
  • Ways to effectively market to your client base
  • How do customer experience, feedback, and satisfaction correlate to increasing revenue with your current customers?


Watch the recap here!

About Ray McKenzie & StartingPoint

Speaker Ray McKenzie is the Founder and CEO of StartingPoint. StartingPoint is a customer operation and experience platform for service-based companies and teams. With more than 20 years of experience as a senior executive and consultant leading global customer-focused organizations, Ray has led initiatives and worked with companies such as Amazon, Microsoft, HP, Verisign, and Neustar and also volunteers as the Board Chair of Resolute Academy in Watts, CA and mentors students at Tuskegee University, Alabama A&M University, and Clark College in areas of technology and entrepreneurship.  

About Chelsea Madden & SalesIntel



Chelsea Madden is the VP of Customer Success at SalesIntel. She is passionate about the customer experience, viewing three areas as the ingredients to customer success: aligned goals, adoption for growth, and constant awareness leveraging data.
With 95% accurate, human-verified contacts, 70+ Million machine processed data, and the most direct-dial contacts in the industry, SalesIntel is your resource for contact data. SalesIntel’s new method is to have every direct dial number and email tested and re-verified every 90 days. Our combination of automation and researchers allows us to reach 95% data accuracy for all our published contact data while continuing to scale up our number of contacts. With the most comprehensive contact & company data and our excellent customer service, SalesIntel is your partner in growth!