Catch the Recap Today
Increasing revenue is the goal for all companies, but how do you actually do that? Most organizations will double activity and personnel on the sales or marketing sides to push more leads through the pipeline. While this course of action is good, many fail to realize they’re sitting on a gold mine of untapped buying potential: your customers. Your existing customers already chose you once. So why shouldn’t they choose you again?
Listen in as Ray McKenzie, CEO at StartingPoint, and Chelsea Madden, VP of Success at SalesIntel, learn how you can effectively target your install base to increase customer retention, customer satisfaction and revenue!
- Your CRM is a gold mine. Can you prospect your current customer install base to increase sales?
- Ways to effectively market to your client base
- How do customer experience, feedback, and satisfaction correlate to increasing revenue with your current customers?
Watch the recap here!
About Ray McKenzie & StartingPointRay McKenzie is the Founder and CEO of StartingPoint. StartingPoint is a customer operation and experience platform for service-based companies and teams. With more than 20 years of experience as a senior executive and consultant leading global customer-focused organizations, Ray has led initiatives and worked with companies such as Amazon, Microsoft, HP, Verisign, and Neustar and also volunteers as the Board Chair of Resolute Academy in Watts, CA and mentors students at Tuskegee University, Alabama A&M University, and Clark College in areas of technology and entrepreneurship.
About Chelsea Madden & SalesIntel