The Monthly Intel – Embracing Change is the Best Business Strategy

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A Message from our Founder

Embracing Change is the Best Business Strategy

Businesses, especially mature companies, are known for resisting change because for them, change is a manifestation of risk. They generally have a proven solution, a process everyone is comfortable with and thus even when a better solution presents itself, they don’t want to change the status quo because of the inherent risks. To be sure, depending on the enterprise and type of solution, these risks can be real or imaginary.

Though few businesses openly talk about such behavior, the most common concerns include:

Possible Disruptions

Businesses are concerned that adopting a new solution would cause disruptions and there would be a significant loss of productivity.

Overhead Costs

Adopting a new solution means dedicating additional time and resources for training and reskilling employees, not to mention the inevitable short term loss of productivity, which are tangible costs in addition to the cost of the solution itself.

Personal Liability

Most mature companies have a buying center to make purchase decisions and for that reason, many decision-makers simply pass the buck to others to escape personal liability.

An extreme example of such behavior is the financial industry that’s been resisting new solutions for so long that most of the banks have their core banking systems still made of legacy technologies from the 1960s and thus spend millions of dollars every year just on maintenance and patchwork!

Being a relatively new player in the market, we have experienced resistance to change in the data space where businesses pay high costs for inferior data and yet are skeptical to move to a better solution. The current market uncertainty has only amplified such behavior instead of looking for a more efficient solution.

No, I am not saying businesses should jump to every new solution they find or that there are no real risks because of course that isn’t true. Some of the concerns are absolutely valid and that’s why SalesIntel has worked hard to build a flawless onboarding system to mitigate all the risks.

From platform integration to employee training, it takes just a few hours for a company to start using SalesIntel ensuring minimum disruption and zero cost overheads. Every single one of our clients has appreciated our quick, simple, and seamless process. For them, switching their data partner was as simple as flipping a switch!

The only risks with adopting SalesIntel are the imaginary ones and it’s important that you overcome them for a better solution and prosperous future.

Manoj Ramnani

Upcoming Events

WEBINAR: Higher Education is in Trouble, But EdTech Can Save It!

DATE: June 3rd // TIME: 1:00 – 1:30 PM (ET)

Higher education was already undergoing tremendous foundational changes. With colleges and universities shut down and the nature and timing of their return uncertain trends that were already upending the status quo have been accelerated.We’ve invited expert Roberto Toreggiani to share his experiences and perspective on how recent events are impacting the higher education industry.

In this webinar we will cover:

  • The trends shaping the future of higher education
  • How COVID has exposed the weaknesses threatening the industry
  • How ed-tech is developing the tools needed to reshape and rebuild
  • What the future of higher education has in store

Register for the Webinar

 

WEBINAR: Don’t Just Sit There: It’s Time to Rethink Your Sales Coverage Model

DATE: June 11th // TIME: 1:00 – 1:30 PM (ET)

Over the last 20+ years the number of outside sales professionals and in-person sales calls have steadily declined. These trends have accelerated with better virtual sales tools and shifts in what’s being sold over time(SaaS vs on-premise software solutions being a perfect example). All of this drastically accelerated as a result of the pandemic and highlighted these trends as almost everyone has had to adapt to selling at a distance.

For those who were already transitioning and those of us thrown in the digital deep end in the work from home (WFH) movement the question remains the same: How do you reposition yourself and optimize your strategies for better outcomes (like yesterday)? Join us as the President of B2BMarketing, John Coe, and SalesIntel’s VP of Growth, Jason Hubbard, share their experiences and talk about the future of outside sales.

In this webinar we will cover:

  • The shifting landscape between inside and outside sales
  • How technology is impacting these trends
  • The future of outside sales
  • How data is more vital than ever

Register for the Webinar

WEBINAR: Don’t Just Sit There: It’s Time to Rethink Your Sales Coverage Model

DATE: June 16th // TIME: 1:00 – 1:30 PM (ET)

The business world has been turned upside down. But now that our attention has been turned to how to get back-to-market and begin the process of recovery the question is how to accelerate that process. Here we offer tips on how to transition to a successful recovery and highlighting how data is essential to the execution of these strategies.

Join us as the CEO of Skaled, Jake Dunlap, and SalesIntel’s VP of Growth, Jason Hubbard, dive into how data is the key to accelerating your back-to-market strategy.

Register for the Webinar

 

Product Update

Start identifying priority leads and shorten your sales cycle with Bombora and SalesIntel.

By combing Company Surge® Intent data account-level insights with SalesIntel’s industry-leading 95% accurate B2B data users can identify decision makers at these organizations and gather the contact information you need to launch your outreach.

This partnership will ensure that users not only utilize the firmographic, technographic, and contact data of their target accounts but armed with these insights, it will also help sales and marketing users to identify and engage with the buyers that have the highest propensity to purchase, delivering faster and stronger sales pipeline.

Learn more About Intent Data

Customer Success

ImpacSystems: 300K in New Opportunities per Rep in 3 Months

We recently chatted with Patrick Gunnels, and Account Executive at ImpacSystems, to learn their experience using SalesIntel and we couldn’t be more thrilled with their success!

ImpacSystems is a one-stop provider of core engineering solutions. With key competencies in engineering software, services, 3D printing, computational fluid dynamics simulation and more, the company has been around for over 30 years and remains one of the leaders in its industry.

Read the full case study to learn how SalesIntel helped ImpacSystems generate around $300K worth of opportunities in the pipeline in 3 months!

Read the Case Study

SalesIntel Data Study: 

Learn Why SDRs are 7X More Likely to Reach Prospects Using SalesIntel Work Mobile Numbers

ScaleX recently conducted a controlled experiment where they tried to reach out to 100+ C-level executives via switchboards, direct dials, and mobile numbers to measure their respective effectiveness and the results are quite telling.

Read the full case study to learn why your SDRs are 7X more likely to reach prospects using SalesIntel’s mobile numbers.

Read the Case Study

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