Looking to identify and reach decision-makers in potential clients?
LinkedIn is the de facto social media site of choice for B2B lead generation, offering you the power to discover and reach B2B buyers. And yet, one cannot just optimize your company page with some basic details, send out a few invitations to connect, and expect the magic to happen.
LinkedIn lead generation strategy needs a lot more than that. After all, it is rife with opportunities to connect with real potential buyers for your business and create meaningful relationships.
Identifying the Opportunities
According to a LinkedIn report:
- There are over 630 million business professionals on LinkedIn.
- 100 million of those users are active daily.
- 63 million LinkedIn users are professionals with purchasing power.
Most importantly, LinkedIn is the most-used social media platform amongst Fortune 500 companies. This opens up a lot of opportunities for sales as your target audience is already on one common platform.
Still, there are a few companies that doubt the ability to generate leads from LinkedIn. That’s probably because:
- They haven’t got the response to InMails and connection requests.
- They relied completely on InMails.
Why InMail Alone Rarely Works
Though LinkedIn offers the feature of InMailing your prospects to start the conversation, you have a limit to how many InMails you can send.
The following are just a few reasons why you should not solely rely on InMail as a “first touch” when prospecting:
- You cannot determine the open rate
- There’s a limit to sending InMails
- InMails are expensive once you reach the Free limit
- InMails don’t facilitate following-up well enough
If you are crafting and re-crafting InMails that are not seen, you are wasting your productive time. Supplementing your InMail strategy with tools that can help you export the contact information from LinkedIn of your prospect (explained in the latter part of this article) and reach them using emails or over the phone is a great way to start LinkedIn B2B generation.
While LinkedIn is an expensive platform for paid marketing campaigns, there are other ways to reach your prospects faster. Here’s how you can do it.
1. Share Newsworthy Content Daily
Try posting daily updates, newsworthy and original content as a part of your LinkedIn B2B lead generation strategy. 94% of B2B marketers on social media use LinkedIn to publish content. However, make sure you promote your content with supporting statistics to create authority.
Clients and prospects are always keen to know your company’s progress, work culture, processes, team, new acquisitions, etc. You can choose one valuable content and promote it in different content formats daily such as videos, articles, short posts, infographics, etc. to keep it quick and easy.
Publishing articles can benefit you in many ways such as:
- Your content can reach millions as it gets shared with your connections and followers in their news feeds and notifications.
- Users can start following you if you are offering valuable content.
- This is the best way to convey to your ideal clients that you are an industry expert who understands their pain areas and has the solution they need.
You can also share the industry-specific tips, news, and statistics, and ask them to sign up for more industry-specific inputs.
2. Join Groups Where Your Customers Hang Out
LinkedIn has a huge user database. Identify and join the groups where your potential audience is active. Focus on a small number of groups to start with. Read the posts from the group members, acknowledge them with your views and inputs, post some useful information that will help the group members, et cetera. The aim should be to build your network as people are willing to accept the connection requests of people they know. They can even make a referral for you in the groups that they are part of.
3. Use Tools to Reach Decision-Makers (The Quickest of All)
While prospecting on LinkedIn is a big deal, it doesn’t stop there! With over 40 million decision-makers on LinkedIn and limited InMail bandwidth, using a supplementary tool to reach your prospects faster is the key. Instead of waiting for your prospects’ contact info, get their contact details using data tools and reach out to them using emails or even a call.
RevDriver chrome extension allows you to access and export the contact details of ANY prospect on and off LinkedIn directly in your CRM irrespective of whether you are connected with them or not. You can access the data emails and direct dials at the click of a button, making it simpler for you to reach directly in their inbox.
How Does It Work?
To get started, download RevDriver (it’s free). If you are ready with the list of prospects, great! If not start prospecting.
Step 1 – Visit your prospects’ LinkedIn profile.
Step 2 – Click on the RevDrive Chrome extension.
Step 3 – View and export human-verified data of your prospect to your CRM.
That’s it! You are good to be the quickest to reach your prospect using email campaigns, calls, or account based marketing.
Get All The B2B Data You Need
With RevDriver you can access 95% accurate, human-verified B2B data and find what you are looking for. However, if you have a list of prospects that are not verified by SalesIntel, share the list with us and we will get back to you with their verified email, direct dials, technographic and firmographic data in a few hours.
Get ready to boost your LinkedIn lead generation strategy. Download RevDriver now and access accurate B2B data on and off LinkedIn!