Chaos to Clarity: Map Your Customer-Centric GTM Motion

June 26, 20241:00 pm– 2:00 pm EDT

Chaos to Clarity Map Your Customer-Centric GTM Motion

Feeling lost in a sea of GTM options and tactics? 

Social media marketing. Content creation. Partner programs. The list goes on, and it’s easy to feel overwhelmed. Don’t get lost in the GTM maze. Access a simplified framework to build a clear roadmap for your customer-centric GTM strategy.

Join us and learn how to move away from generic approaches and towards a targeted, data-driven strategy that prioritizes customer needs for maximum impact.

  • How to transition from a chaotic GTM approach to a customer-centric one.
  • Learn how to gather and analyze customer data to inform your GTM strategy.
  • Measure and track the success of your customer-centric GTM strategy for continuous improvement.

Meet the Presenters

Ariana Shannon

Ariana Shannon

Director of Marketing, Brand at SalesIntel

Ariana started her career in the tech space as a video marketer at Cirrus Insight and hasn’t slowed down since. Over the last five years, she has been on the fast track, taking her to her current role as the Marketing Director at SalesIntel and guest host of the B2B Pipeline Pioneers Show. Her unique perspectives on sales, marketing, and operations have been forged by a career spent entirely with start-ups. This gives her a leg up as she knows what is needed for not only her team but for her organization to succeed.

Sophia Agustina

Sophia Agustina

Advisory Board at CMO Council

Sophia Agustina is a marketing leader passionate about building customer-centric strategies that drive results. She co-created the 9Cs framework, a methodology for developing go-to-market plans that prioritize customer value.

A sought-after speaker and thought leader, Sophia shares her expertise on personalization, customer relationship management, and maximizing marketing ROI through the lens of the 9Cs. Her insights have been featured at industry events like the Forrester B2B Summit and CMO Council.

Sophia brings a wealth of experience, having led successful marketing initiatives at companies like IBM, Nuance Communications, and CA Technologies. She’s passionate about connecting with industry leaders and currently co-leads a group of marketing movers and shakers in the Boston area.

Margaret Saffron

Margaret Safford

Business Advisor at Goldman Sachs

Margaret Safford is a marketing consultant and business advisor. Her clients include both Fortune 500 brands, retailers and high-growth startups. She currently serves as a Business Advisor with Goldman Sachs and as the Head of

US network expansion for greyhairworks, a UK-based consultancy that curates innovative martech solutions for brands and retailers, both B2B and B2C.

Prior to these roles, she led marketing strategy and innovation for companies including CVS Health, Staples, Colgate-Palmolive, and Procter & Gamble. Margaret speaks at various industry conferences such as Association of National Advertisers, Brand Innovators and B2BMX and serves as the Board Chair for RecycleBalls – focusing on making an impact on the sustainability in the tennis industry, and serves on the Board of Advisors for Grocer’s Daughter Chocolate.