Captivating or Cringe: How to Elevate Your GTM with Dynamic Video Strategies

May 29, 20241:00 pm– 2:00 pm EDT

How to Elevate Your GTM with Dynamic Video Strategies

Are you making videos that captivate your audience, or make them cringe?  

This fireside chat will guide you through the process of harnessing video marketing to enhance every stage of your GTM strategy. From raising brand awareness and attracting prospects to nurturing leads and closing deals, video offers unparalleled versatility and effectiveness.

Join us and learn ways to create and deliver videos that capture your target audience and leave a lasting impression.

Meet the Presenters

Bethany Stachenfeld

Bethany Stachenfeld

Co-Founder & CEO at Sendspark

Bethany Stachenfeld is co-founder & CEO of Sendspark. Prior to founding Sendspark, Bethany was Head of Marketing for 2 B2B SaaS Startups: Filestack and VidGrid. 

Bethany is deeply involved in the startup community, and has been part of Venture for America, 500 Startups, OnDeck, and the Stage2 Accelerator (Catalyst). Bethany lives in New York City where she enjoys acroyoga, hydroponic gardening, and practicing martial arts (fun fact: Bethany is a 3rd degree black belt in Isshinryu Karate).

Ariana Shannon

Ariana Shannon

Director of Marketing, Brand at SalesIntel

Ariana started her career in the tech space as a video marketer at Cirrus Insight and hasn’t slowed down since. Over the last five years, she has been on the fast track, taking her to her current role as the Marketing Director at SalesIntel. Her unique perspectives on sales, marketing, and operations have been forged by a career spent entirely with start-ups. This gives her a leg up as she knows what is needed for not only her team but for her organization to succeed.