Pipeline pioneer Warren Zenna, Founder of The CRO Collective, shares how SaaS businesses have been putting themselves in challenging positions for years! How revenue leaders approach creating forecasts can unintentionally lead them into pipeline pitfalls or help them adapt to a fluctuating market to weather the storm.
I’ve been there – with 20+ years of experience in the B2B sales and marketing industry as a top B2B seller, sales leader, and Executive PL buyer of B2B services.
Under Zenna Consulting Group, I practice as a Fractional CRO and sales/marketing advisor for B2B companies like Semcasting, FreckleIoT, Spectrum, AdParlor, Digital Element, NinthDecimal, Location Sciences, DailyPay and Equinox.
I’ve leveraged this knowledge and experience to create The CRO Collective. The CRO Collective helps ensure that CROs succeed – and helps CEOs who appoint them do so in a way that maximizes success and mitigates the enormous risks.
Warren Zenna
Founder at The CRO Collective
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