Using bad data to fill your B2B lead generation funnel is similar to traveling on the wrong road to expecting to reach your destination. You did everything right to prepare for your holiday trip. You have a to-do list to make it memorable and smooth when the ground reality is you are using the wrong road to get there.
Using bad data will not only fail to deliver the results, but it will also damage your lead generation funnel. Here’s an infographic that outlines the reasons, effect, and corrective actions.
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