Content marketing has been a favorite technique among marketers in almost all markets for the past decade or so. It has compatibility with hundreds of other web marketing strategies, including search engine optimization (SEO), social media marketing, and email marketing, and provides one of the best returns on investment (ROI) of any marketing campaign. With the rising importance of content in marketing strategy across industries, 70% of the marketers are actively investing in content marketing.
The essence of content marketing is clearly high-quality content and storytelling. However, over the years, as storytelling has evolved, people’s focus has turned to other areas than a few years before. With video marketing being the #1 form in content strategy, 66% people prefer watching videos about a product than reading. However, marketers need to make sure they are selling stories covering every possible aspect that helps their potential buyers to trigger the purchase decision.
When it comes to consuming content on the go, podcasts are the next on the list after video marketing. Podcasts now reach 100 million americans every month and there’s no looking back as the advertising revenue from the US podcasts is projected to surpass $1 billion by 2021.
Blog and articles are the best mediums that can help you understand the importance of content in any marketing strategy. Companies with blog have seen 97% increase in their inbound lead generation. Blogging gives you additional benefit to let your readers (aka potential buyers) explore your company website.
Statistics mentioned above are only the tip of the iceberg. There’s more to it. Here’s an infographic with more valuable content marketing statistics that will help you strategize your content creation and its distribution.