20 Content Marketing Stats That Every Marketer Should Know [Infographic]

20 Content Marketing Statistics That Every Marketer Should Know (1)

Content marketing is an essential part of any digital marketing strategy in today’s world. With the increasing number of businesses operating online, the competition has become fierce. Hence, it’s crucial to stay ahead of the curve and make sure that your brand is visible to your target audience. And that’s where content marketing comes in.

Content marketing involves creating and sharing valuable, relevant, and consistent content to attract and retain a clearly defined audience. The purpose of content marketing is to drive profitable customer action. To achieve this, businesses create a variety of content types, such as blog posts, videos, social media posts, and email newsletters, among others.

This infographic presents key content marketing statistics that provide insight into the current state of content marketing. The data presented in the infographic has been gathered from reputable sources, such as HubSpot, Semrush, ahrefs, Search Engine Journal and Orbitmedia.

The infographic presents statistics on various aspects of content marketing, including 

  • Its effectiveness
  • What content types work and what not
  • Content marketing budget planning 
  • Tactics 
  • Trends to watch out for 
  • … And more 

The statistics presented in this infographic serve as a valuable resource for businesses that want to stay up-to-date on the latest trends and best practices in content marketing. By leveraging this information, businesses can make informed decisions about their content marketing strategies and drive profitable customer action.


20 Content Marketing Statistics

Semrush 2023 Survey of 1700 Marketers

Semrush 2023 Survey of 1700 Marketers

Content Marketing Budgets in 2023

content marketing budget

Article Types and Performance

article types and organic traffic

article age

Organic Promotion Tactics

organic promotion tactics

Engagement Rate


Top 3 Content Marketing Trends to Watch

content marketing trends