Want to be able to generate more leads and sales? In addition to finding the best lead generation tools, you have to ensure that you take advantage of every B2B opportunity you can find.
In particular, your business should pay attention to B2B content marketing. You will be able to significantly improve the visibility of your website on search engines and increase the leads coming to the top of your sales funnel.
Why is Content Marketing Important to Your B2B Business?
If you want to effectively generate more leads and sales with B2B content marketing campaigns, you should look closely at this B2B content marketing statistic.
Content marketing has a fantastic Return on Investment (ROI). According to Statista, 30% of marketers consider content marketing to have the highest ROI of any channel. Besides, as the ROI is safe and high, 91% of B2B marketers consider content marketing for their businesses.
B2B Content Marketing Tips
To get your B2B business high up in the market, it is smart to learn the best B2B content marketing tips. Here are the things you should consider for your B2B content marketing strategy:
1. Industry Studies
Creating and sharing statistical-focused content on your blog can greatly benefit your search engine rank. You can easily grow your website traffic and visits by producing industry studies.
Such content is likely to be shared on social media. Also, as you become a reference and a trusted source, you will get a lot of backlinks to your content.
You can access the data for your study in tools such as Ahrefs, Github, etc. Then, write content based on the data you have found, publish your content, syndicate content, and wait for the results.
2. Weekly Newsletters
31% of B2B businesses send newsletters to their subscribers’ lists. So, perhaps adding email marketing and weekly newsletters into the content basket is smart. Think of how the newsletter can influence your B2B customers. Not only can you influence your current customers, but you can use weekly newsletters to re-engage leads and convert them.
Weekly newsletters give insight into your company, updates, and fresh content to keep you top of mind for leads. They show that what you do is based on a long-term plan, and you have weekly results regarding your scheduled goals.
LinkedIn is the most important platform for B2B marketers. 75% of B2B marketers use LinkedIn as it has a high organic reach. Share statistics and facts about your B2B business or other B2B businesses that have proven successful through the years.
No matter what type your content is, whether text, image, or video, the reach on LinkedIn will not disappoint. However, you should remember that LinkedIn requires you to be consistent in posting to increase your reach gradually.
You should also make it easy for your sales team to share marketing content to improve your brand reach.
4. In-depth Guides
One way to get backlinks for your B2B website is to share contents that include in-depth, expert guides about a subject related to your niche. Getting backlinks for your content is a sure way to improve your rank regarding search engines. Moreover, ultimate guides themselves are awesome for the SEO of your website.
Ultimate guides are worth reading and using as a source as they address all aspects related to a subject. Therefore, one can get whatever they need by reading the guide and will likely return to the page again.
If the guide is of high enough quality, you can consider placing it behind a sign-up gate to collect prospect emails. Once you have an email address, you can use SalesIntel to append the rest of the contact data you might need, such as company, position, location, and more.
5. B2B Videos
A lot of businesses use video content to promote their products and services. However, you should not be misled that video content only works for B2C customers.
B2B video content is one of the most effective ways to attract customers to your B2B business. Many B2B marketers think blog posts are good enough, so videos for B2B businesses are quite rare and, therefore, highly effective.
Another way you can do content marketing or promote your content is email marketing. Regarding B2B marketing, channels such as Instagram and Facebook that can work perfectly for B2C marketing may need a lot of effort to be effective for B2B. For instance, you should have a large follower base for your Instagram account. If you do not have as many followers as you need to leverage your brand, you can purchase social media followers to increase your social proof.
That said, email continues to be the most popular channel for B2B businesses. If you can only create content for one channel, it should be sent in your marketing emails. By creating a data-driven email marketing strategy, you can ensure the right people are leveraging your content in the best way possible.
Apart from SEO value, keywords can give you ideas to cover. Think of the words that your customer persona may search for. Choose the ones that have high commercial intent. When you have a content based on the right keywords, your site is likely to be checked out by the right people who can convert to customers.
B2B content marketing is a crucial aspect of your business. The above tips can show you how to focus your B2B content efforts and attract new customers. I wish you the best of luck!
I am Parichehr Parsi, a born writer and a freelance copywriter in the fields of travel, fashion, and Instagram marketing. I currently write for DMPro, Realtormate, and online magazines in Italy, and I love reading, writing, and researching.