Understanding How Contact Data and Revenue are Intertwined in 2019


We’re hosting a happy hour to bring together panelist Cindy Zhou, Chief Marketing Officer at Level Access, Sean McDermott, CEO of Red Monocle, and Charlie Minesinger, Vice President of Sales at RackTop. They will share some best practices and lessons learned from deployment of a sales intelligence platform. The discussion will be moderated by Elizabeth Shea, Executive Vice President at REQ (formerly SpeakerBox).

The B2B buying process continues to change every year. Having accurate contact data to fuel your sales machine is more essential than ever.

Understanding your options for sourcing your data and thinking beyond simple form fills and leads to buyer engagement is critical. Without the right lead system, your sales reps will be unable to compete.

About Cindy Zhou

Cindy Zhou is the Chief Marketing Officer of Level Access responsible for driving the company brand, demand generation, communications, product marketing, sales enablement, and inside sales. A recognized industry influencer and revenue marketing executive, Cindy is a frequent speaker, writer, and media contributor. Prior to joining Level Access, Cindy served as Vice President and Principal Analyst at Constellation Research covering Digital Marketing Transformation and Sales Effectiveness. With over 18 years of experience in corporate marketing, product marketing, product management, sales enablement, and sales operations, Cindy has spearheaded marketing transformation at multiple technology companies including BackOffice Associates, IBM, Emptoris, Rivermine, and MCI. Passionate about sales enablement and developing the next generation of marketers, Cindy serves on the Board of Advisors for the University of South Florida’s digital marketing certificate program, and one of the original sixteen founding members of the Sales Enablement Society.

About Sean McDermott

Sean completed his Bachelor’s degree in Electrical Engineering at Villanova University in 1988 and his Master’s degree in Engineering Management at The Catholic University of America in 1992. He founded the Alzheimers Caregivers Alliance 501(c) in 2016, serves on several charitable foundations, participates on the Board of a Washington, D.C. startup, and assists venture capitalists with the evaluation of technology companies.

As a serial entrepreneur, Sean McDermott has worked for more than twenty years to assist hundreds of global clients and the Federal Government in the design, development, and operation of large-scale IT networks and data centers. In 1997, Sean founded Windward Consulting Group to help CIOs strategically transform IT from a “cost of doing business” into a competitive business differentiator. As CEO of RedMonocle, Sean sets and manages the overall direction of the company including the firm’s service offerings and strategic partnerships.

About Charlie Minesinger

Charlie Minesinger is the Vice President of Sales at RackTop Systems for Commercial and SLED Markets. Charlie is responsible for revenue growth, sales enablement, reseller channel development, demand generation, and sales operations. Prior to joining RackTop Systems, Charlie lead mid-market and enterprise sales teams at Distil Networks for five years. Having sold CyberSecurity, new gTLD registries, mobile solutions, and enterprise call center software, he has been selling B2B for 15+ years. Charlie is known for breaking into new markets and selling new/innovative technology products into established market. His approach relies on using a mix of formal selling systems/tactics but always testing/refining/adapting the prospecting and sales approach based on the data and results. Charlie has earned degrees from Brown, UC-Berkeley, University of Maryland, and served in the Peace Corps.