Let’s dive into each of the aspects to come up with a comprehensive strategy that all businesses can use to purchase B2B data. Here is your 11-step reference guide:
The practice of purchasing B2B data is perhaps as old as marketing itself and the only changes over the decades have been the data sought and its usage.
At a time when fewer companies are relying on channel partners to reach the market, it is more evident than ever that they need some kind of direct interface to prospect and identify their potential clients. But as crucial as it is, few companies have experience and expertise in finding reliable data partners and even fewer can navigate through the complex purchasing models offered by different vendors.