Welcome to the second chapter of Pipeline Generation is a Team Sport! This six chapter series uncovers key insights on how to build your go-to-market strategy.
In this chapter, we’ll extensively talk about growth marketing. We’ll cover the overall strategy for growth hacking — from finding the right content for your audience, to defining your ABM/ABX approach, and finally building a scalable marketing automation foundation to accelerate expansion of your sales pipeline.
- The basics of growth marketing and the strategy for growth hacking
- How to find and test your ABM/ABX targets
- How to prepare your marketing automation to scale
Download the ebook to get started.