Asking the Right Questions
Asking the right questions is the key to making a wise choice. Data, in particular, can be a double-edged sword. Good data can help you drive sales productivity and strengthen your pipeline, while bad data can lead your salespeople down dead ends. That said, data quality is just one of many factors that make a data provider the ideal match for you.
Since you will invest a significant amount of time and resources on finding the right data intelligence vendor, it is essential that you make the right choice. To help you in that process, here are the questions you should ask a prospective data vendor to effectively determine if they are the best fit for you.