CEO Blog
A blog from CEO Manoj Ramnani, Empower is a community where you can find solutions to the executive challenges you’re facing, learn from experienced B2B practitioners, and be empowered by industry-proven best practices.
September 28, 2023
Content is still king. Rising to the top of the search results or grabbing eyes on social media depends on having unique, interesting, helpful…
August 24, 2023
Investing in paid ad channels can be a dangerous game. Google Search ads can grab prospects towards the end of their buying journey, but…
July 6, 2023
I would like to address one of the eternal issues faced by go-to-market teams: lead scoring. Finding the perfect lead-scoring methodology is a balancing…
June 1, 2023
If you’ve been following along with our past editions of Empower, first off, thank you for reading! Second, you’ve heard me talk about the…
April 20, 2023
Have you ever had an extra productive day and then used that day as the benchmark for planning your future output? “I wrote 2,000…
April 6, 2023
We love to praise our sales teams that hustle. If you make the maximum number of outbound calls, emails, and prospect connections, you’re setting…
March 23, 2023
A top priority for any RevOps team is automating and managing as much of your sales pipeline as possible. I’ve already covered how RevOps…
March 9, 2023
I’ve said it before, and I’ll say it again, teams being siloed is one of the biggest problems for generating a consistent pipeline. Last…
February 23, 2023
When deciding where to focus your sales and marketing efforts, the first default is to go after the biggest available audience. You need revenue,…
February 9, 2023
Last quarter, I talked about how pipeline is a team sport. Today, I want to focus on how we can help our sales team…
January 26, 2023
The new focus for us revenue leaders is how to grow and maximize your go-to-market team’s efficiency. As revenue leaders, we have more access…
January 12, 2023
The hustle and bustle of the holiday season may be coming to an end, but that doesn’t mean revenue teams should slow down going…
Signals
Data
ICP & Lookalike Modeling