Looking to put together the perfect event marketing plan?
It starts with your database.
The following is a quick breakdown on how to execute the perfect event marketing strategy for your next event – whether you’re hosting, sponsoring, or attending.
Where Event Marketing Starts: Geotargeting
Geotargeting, also known as location-based marketing, allows your company to laser in on the right personas you want to attend your event, with the ability to choose people who live and work in the specific location where your event is being held.
Prior to launching an event, you should lock in on the segment of people you want to invite to it. These people should be based in the same geographic region as the event and be the target audience your event is appealing to.
For example, if you are selling a product whose main buyers are VPs of Sales, and you decide to host an event in Atlanta, it would behoove you to get a list of all VPs of Sales in the greater Atlanta area.
Pictured above is an example of a simple search you can run with SalesIntel to discover a full list of your targeted contacts and begin your outreach process.
If you have existing contacts in your database, you can also enrich their data with SalesIntel so that you have multiple ways to contact them and promote your event, including direct dial phone numbers, email, and social.
Marketing Your Event
Once you have a list of these people in place, it’s time to start marketing your event.
A great first step is using EventBrite or marketing automation tools like HubSpot to construct landing pages where people can register for your event.
Once you have your landing page set up, it’s critical to begin the outreach process. You can use email marketing, LinkedIn messages, or phone outreach to promote the event to your audience.
Obviously, before doing so, it’s crucial to ensure that you have the proper email addresses, phone numbers, and other contact information for your audience – so as not to waste your efforts.
The Perfect Event Marketing Plan Starts With Data
It’s imperative to launch your event marketing plan with the right data in place.
Whether you’re trying to launch an event, sponsor an event, or just attend, it’s important to target the right audience and reach out to them via multiple channels to get them to attend your event.
SalesIntel is a great way to discover the right contacts to attend your event and reach out to them. Contact us for a free demo and let us help you make your event marketing 10X more effective.
