15 Best Email Automation Tools for 2025

In 2025, email marketing remains one of the most powerful tools for building relationships and driving sales. But with inboxes more crowded than ever, sending generic, one-size-fits-all emails simply doesn’t cut it.

Email automation lets businesses reach the right people at the right time with personalized messages, boosting efficiency, improving customer experiences, and increasing email marketing ROI. By automating your campaigns, you can nurture leads, maximize conversions, and save valuable time, all while staying ahead of the competition.

Why invest in email automation?

Email automation is at the heart of every successful email marketing strategy. Automation is a workflow that begins with a trigger—a new subscriber joining your list, a customer making a purchase, or a sudden weather change at a specific location—and follows a set of rules to deliver the right message automatically.

This not only frees up time, but it also ensures your emails are always timely, and your messaging is always relevant.

With email automation, you can:

• Save hours of repetitive work
• Improve segmentation by targeting people based on their behavior
• Increase engagement with personalized content that resonates with your audience

Ultimately, email automation drives revenue growth by nurturing leads and converting them into loyal customers. Automated workflows are highly effective because they’re based on real user actions, making them feel personal and increasing the likelihood of engagement:

By delivering relevant content exactly when your audience needs it, automation drives higher open and click-through rates, and, ultimately, revenue growth.

To create these powerful workflows, you need tools with robust and flexible automation capabilities. Fortunately, there are many affordable email automation platforms like Moosend or ActiveCampaign that make it easy for businesses of any size to implement advanced workflows without straining their budget, helping you stay competitive and grow sustainably.

The 15 best email automation tools for 2025

With the benefits of email automation clear, the next step is choosing the right platform. The right tool can simplify your workflows, personalize your messaging, and boost your results without overwhelming you or your team. Below, we’ve rounded up the 15 best email automation solutions for 2025 to help you find the perfect fit for your business needs and budget.

Moosend

Moosend is an email automation platform with an intuitive interface, designed to help SMBs deliver personalized, timely messages without breaking the bank.

One of the platform’s standout features is its easy-to-use visual workflow editor, which makes building complex automations simple, even for beginners. Plus, its advanced segmentation tools let you target your subscribers based on demographics, purchase history, and more, so you can craft messages that resonate. And with transactional emails, you’ll feel confident your customers get timely emails, like order details, booking confirmations, and password resets.

Key Features

• Visual automation builder: Drag-and-drop workflows make it easy to create complex email sequences based on behavioral triggers like abandoned carts or page views.
• Advanced behavioral triggers: Send targeted messages when subscribers take specific actions, like clicking a link or completing a purchase.
• Robust segmentation tools: Group your audience by demographics, purchase history, engagement level, and more for highly relevant campaigns.
• Dynamic content: Personalize email content based on subscriber data, ensuring each recipient sees what matters to them.
• Real-time analytics and reporting: Track campaign performance with detailed open, click-through, and revenue data.
• Responsive templates and design tools: Access professional, mobile-friendly templates so you can easily build beautiful emails.

Cons

• Fewer native integrations compared to competitors.
• No freemium plan.
• Custom reports are available on higher-tier plans.

Best For

• Small to mid-sized businesses looking for an affordable email automation platform.
• eCommerce brands wanting AI-powered product recommendations.
• Teams new to automation who need a simple, intuitive setup.

Constant Contact

Constant Contact is a beginner-friendly email marketing platform built for small businesses, nonprofits, and event-focused organizations.

While its automation features aren’t as advanced as some competitors, it includes all the basics like welcome emails, re-engagement workflows, and list segmentation.

With built-in tools for event registration, surveys, and donations, it’s a great fit for teams that value reliability and want to avoid switching from an email marketing tool to a PR tool and vice-versa.

Key Features

• Event marketing tools: Create and manage invites, RSVPs, and follow-ups directly within your email campaigns.
• Survey and poll features: Gather feedback from your audience in just a few clicks.
• Donation and fundraising tools: Collect donations directly from emails with built-in features for nonprofits.
• Drag-and-drop automation builder: Easily create workflows for welcome emails, list re-engagement, and more.
• Customizable email templates: Get professionally-designed and mobile-optimized templates for quick setup.

Cons

• Automation features are more basic than competitors.
• Limited customization for advanced workflows.
• Pricing can increase quickly as your list grows.

Best For

• Small businesses and nonprofits that need simple, reliable email marketing.
• Organizations that run frequent events or collect donations.
• Beginners looking for an intuitive platform with strong customer support.

Mailchimp

Mailchimp is one of the best-known names in email marketing, offering a user-friendly platform that combines intuitive design with powerful automation capabilities. It’s a go-to choice for small businesses and startups looking to launch, automate, and optimize their email campaigns without needing a steep learning curve.

Its library of pre-built customer journeys is where Mailchimp really stands out, making it easy for beginners to trigger emails based on user activity. With built-in AI tools, segmentation options and a plethora of email templates, Mailchimp makes professional email marketing easy.

Key Features

• Pre-built automation journeys: Choose from ready-made workflows like welcome series, abandoned cart emails, and re-engagement campaigns.
• Smart recommendations: Get AI-powered suggestions for subject lines, send times, and content based on campaign performance and audience behavior.
• Audience segmentation: Automatically group contacts by behavior, engagement, or demographics to deliver more personalized experiences.
• Drag-and-drop email builder: Easily create stunning emails with customizable templates and a beginner-friendly design interface.
• Real-time analytics dashboard: Track open rates, click rates and conversion, from a centralized dashboard.
• CRM functionality: Basic CRM tools help manage contacts, view customer profiles, and track interactions across channels.

Pros

• Large ecosystem of integrations including Shopify, Salesforce, and WordPress.
• Extremely beginner-friendly with helpful onboarding and pre-built templates.
• Built-in AI and predictive analytics for better performance.

Cons

• Not the best tool to save money, with most of its advanced features hidden behind the higher pricing tiers.
• Limited advanced segmentation options compared to more robust platforms like ActiveCampaign.

Best For

• Startups and entrepreneurs new to email marketing.
• Teams looking for guided automation and smart recommendations without technical complexity.

Klaviyo

Klaviyo is a powerful email automation platform built specifically for eCommerce brands. It offers deep integrations with platforms like Shopify and WooCommerce.

The platform is designed to help online retailers create hyper-personalized, data-driven email and SMS campaigns that drive revenue and boost customer lifetime value.

Klaviyo’s true power lies in its ability to track and leverage real-time customer behavior like product views, abandoned carts, and purchases. This ability triggers relevant, personalized email campaigns that are fully automated.

With robust segmentation and dynamic content tools, brands can deliver experiences that feel one-on-one at scale and hit their eCommerce KPIs easily.

Key Features

• Advanced segmentation: Build segments based on browsing behavior, order history, predicted lifetime value, and more.
• Pre-built eCommerce flows: Access plug-and-play workflows like abandoned cart recovery, post-purchase follow-up, win-back campaigns, and more.
• Multi-channel support: Combine email and SMS in a single platform for unified communication.
• Deep eCommerce integrations: Get native integrations with Shopify, BigCommerce, WooCommerce, and others for seamless data syncing and automation.
• Dynamic product recommendations: Automatically pull in products based on purchase patterns and customer interests.
• Revenue attribution reporting: Tie every email and SMS to actual sales to measure ROI and optimize performance.

Pros

• Purpose-built for eCommerce, with all the right triggers and flows.
• Excellent revenue tracking and campaign attribution.
• Highly customizable dynamic content for personalization at scale.

Cons

• There is a learning curve for new users, especially in flow customization.
• Limited usefulness outside of eCommerce use cases.

Best For

• eCommerce brands looking to drive conversions and repeat purchases.
• Marketers focused on revenue-driven email automation with rich behavioral data.

ActiveCampaign

ActiveCampaign offers one of the most advanced feature sets on the market. It combines robust email marketing with a built-in CRM, allowing businesses to automate their entire customer experience from lead capture to post-sale follow-up.

Users can create highly customized workflows based on detailed behavioral triggers, customer journeys, and sales pipeline stages. For businesses ready to scale and fine-tune their automation strategy, ActiveCampaign provides the tools and depth needed to grow smarter. But despite its powerful tools and capabilities, ActiveCampaign is not a platform for beginners.

Key Features

• Visual automation builder: Create complex, multi-branch workflows using a drag-and-drop interface tied to behaviors, tags, and conditions.
• Built-in CRM and sales automation: Track leads, manage pipelines, score contacts, and trigger automations based on sales activity.
• Split testing in automations: Test different emails or paths within workflows to optimize results at every step.
• Behavioral tracking and targeting: Automate emails based on site visits, email opens, form submissions, link clicks, and even custom events.

Pros

• Powerful automation and segmentation capabilities.
• Combines marketing, sales, and CRM tools in one platform.
• Scales well with growing business needs and complex journeys.
• Excellent deliverability.

Cons

• Steeper learning curve for beginners.
• Advanced features may be overwhelming for non-seasoned email marketers.
• No live chat option for customer support.

Best For

• Businesses that need an advanced platform that goes beyond email automation.
• Seasoned email marketers who want to integrate email automation with multi-channel and CRM options.

Kit (formerly ConvertKit)

Kit (formerly ConvertKit) is an email automation platform that’s marketed towards creators like bloggers, YouTubers, and digital entrepreneurs. With a clean interface and powerful automation tools, Kit helps creators grow their audience, nurture relationships, and drive conversions without getting lost in complex procedures.

Apart from its visual automation builder, which makes it easy to create complex subscriber journeys without needing technical expertise, what sets Kit apart is its set of built-in tools for creators selling digital products or subscriptions. With Kit, creators can manage sales directly through email, eliminating the need for extra software and turning their platforms into a membership site with one flexible tool.

Key Features

• Tag-based subscriber management: Organize contacts using tags for more flexible segmentation.
• Visual automation builder: Easily map out email sequences, behavior-based triggers, and branching logic with an intuitive visual editor.
• Commerce tools for creators: Sell digital products and subscriptions directly through your email campaigns with built-in payment functionality.
• Seamless integrations for creators: Connect directly with platforms like Shopify and WordPress.

Pros

• Simple, clean UI built specifically for content creators.
• Flexible tagging system makes segmentation easy.
• Built-in tools for selling digital products.

Cons

• Lacks advanced reporting and analytics features found on larger platforms.
• Its creator-specific nature makes it not ideal for other businesses.

Best For

• Bloggers, authors, podcasters, and course creators.
• Heavy content-focused solopreneurs and creator-led businesses.

Brevo (formerly SendInBlue)

Brevo is an email automation platform designed for businesses that want to go beyond email and into multichannel marketing. The platform has evolved into a flexible solution for both B2B and B2C teams looking to unify their communication and drive consistent engagement.

Its real strength lies in offering powerful automation and segmentation tools without the hefty price tag. With an intuitive workflow editor, deep contact insights, and a growing ecosystem of integrations, Brevo empowers marketers to create complex, behavior-driven campaigns while managing transactional messages, ads, and chat in one place.

Key Features

• Multichannel marketing: Combine email, SMS, WhatsApp, web push notifications, and live chat in one platform for multi-channel marketing.
• Visual automation workflows: Design personalized customer journeys using behavior-based triggers and actions with a visual workflow builder.
• Segmentation and contact scoring: Group users based on demographics, engagement, purchase activity, and assign scores for smarter targeting.
• CRM and deal pipelines: Built-in sales tools let you manage contacts, assign tasks, and track deal stages from within the platform.

Pros

• User-friendly interface that’s easy for beginners.
• Generous free plan that supports unlimited contacts and up to 300 emails per day.
• Multichannel capabilities.

Cons

• Limited email template variety compared to some competitors.
• Advanced automation features require a learning curve to master.

Best For

• Small and midsize businesses looking for a cost-effective, multichannel marketing solution.
• Teams that value combining email, SMS, and CRM tools without piecing together multiple products

GetResponse

GetResponse is a versatile email automation platform tailored for businesses that want more than just email campaigns. From webinars to sales funnels and lead generation tools, it serves as a full marketing suite aimed at lead generation and conversion optimization.

Its automation builder is visual and flexible, allowing you to create multi-step customer journeys triggered by user behavior, purchases, or engagement. With powerful tools like autoresponders, eCommerce tracking, and AI-powered content recommendations, GetResponse is great for both B2B and eCommerce marketers.

Key Features

• Marketing automation workflows: Trigger campaigns based on user behavior, purchase activity, or engagement history.
• Webinar hosting: Host live or on-demand webinars directly from the platform to engage leads and convert them.
• Conversion funnels: Create entire sales funnels with landing pages, email series, and checkout forms.
• eCommerce integrations: Sync with platforms like Shopify, WooCommerce, and Magento.
• AI-powered tools: Get help with subject lines and email content through the platform’s writing assistant.

Pros

• All-in-one marketing platform with webinar and funnel support.
• Flexible automation builder for complex workflows.
• Affordable pricing with a generous 30-day free trial.

Cons

• Interface feels slightly outdated, according to users.
• Advanced features like webinar builder are paywalled.

Best For

• eCommerce and B2B teams focused on conversion funnels.
• Marketers looking to integrate webinars into their lead gen strategy.

Benchmark email

Benchmark email is an easy-to-use email automation tool built for simplicity and efficiency. Its clean interface and plug-and-play templates make it especially attractive for SMBs that want to create professional campaigns without breaking a sweat.

With responsive design and basic automation features, Benchmark Email is ideal for teams that value simplicity but still want a tool that can build personalized automated journeys and provide real-time analytics.

Key Features

• Automation Pro: Set up triggered campaigns like welcome series, abandoned cart reminders, or re-engagement flows with a visual builder.
• A/B testing: Test subject lines, sender names, and content variations to optimize email performance.
• Email templates library: Access a wide range of professionally designed mobile-responsive templates suitable for different industries and goals.
• No-code email builder: Quickly design emails using a clean interface.

Pros

• User-friendly interface that is easy for beginners and simple enough for seasoned email marketers to use.
• Comprehensive analytics make it easy to measure campaign performance and make data-driven decisions.
• Advanced automation tools simplify campaign optimization.

Cons

• Restricted sub-account functionality, according to some users, making collaboration difficult across team members.
• Feature limitations in free plan.

Best For

• Small teams that want a fast, easy email platform.
• Businesses focusing on newsletters and simple campaigns.

Drip

Drip is a marketing automation platform designed with direct-to-consumer eCommerce brands in mind. This email automation platform offers advanced workflows, personalization, and revenue tracking to drive conversions and customer loyalty.

Drip’s major strength is its deep integrations with eCommerce platforms like Shopify and WooCommerce. These integrations enable marketers to access and leverage purchases, product views, cart activity, and other types of rich behavioral data, allowing them to create highly targeted, timely campaigns. This personalized approach is an email marketing best practice proven to increase sales and reduce cart abandonment rates for online stores.

Key Features

• eCommerce-specific automation: Access pre-built workflows for post-purchase follow-ups, abandoned carts, and product recommendations.
• Drag-and-drop email builder: Design your campaigns easily using customizable templates.
• Robust audience segmentation and dynamic content: Nurture relationships with prospects and improve your conversions.
• Revenue tracking and attribution: Connect each campaign to its ROI with detailed analytics.

Pros

• Seamless integrations with major eCommerce platforms (Shopify, WooCommerce).
• Combined SMS and email automation for a seamless multichannel approach.
• Advanced automation and segmentation for targeted campaigns.

Cons

• Higher pricing compared to some competitors.
• Lacks built-in landing page tool.

Best For

• eCommerce brands looking to scale with email automation.
• Businesses focused on boosting sales and reducing cart abandonment.

Omnisend

Omnisend is another eCommerce-focused email automation tool that allows businesses to focus on omnichannel marketing. It combines email, SMS, push notifications, and social media messaging in one comprehensive customer journey.

Its plug-and-play automation templates, strong eCommerce integrations, and pre-built workflows make it an efficient tool for boosting customer retention and maximizing customer lifetime value.

Key Features

• Pre-built ecommerce automation workflows: Quickly deploy abandoned cart, post-purchase, and welcome series.
• Multi-channel marketing: Get email automation, SMS, push notifications, and more, all managed on one platform.
• Advanced customer segmentation: Shopping behavior and customer properties shape segments for easy targeting.

Pros

• Advanced eCommerce-focused automation and workflows that work for both common and demanding scenarios.
• Responsive 24/7 chat and live support.
• Effective lead generation tools and interactive lead capture features.

Cons

• Not ideal for businesses other than eCommerce (for example B2B businesses, content creators)
• Some users have reported occasional sync delays with integrations.

Best For

• eCommerce businesses focused on multichannel engagement.
• Brands looking to boost repeat purchases and reduce churn with a solid email automation solution.

Mailjet

Mailjet is an email automation platform that focuses on team productivity. With robust support for transactional emails and team collaboration tools, it’s especially useful for product-led companies and fast-moving marketing teams.

It stands out for its real-time collaboration features on email campaigns allowing multiple team members to edit and comment on emails simultaneously. Its powerful, event-driven automation engine allows marketers to build workflows that trigger emails based on user behaviors. The flow builder supports conditional logic, delays, and branching paths, giving you full control over timing and personalization throughout the customer lifecycle.

Key Features

• Collaborative email editing: Multiple team members can edit campaigns in real-time.
• Automation workflows: Set up sequences based on user actions, time delays, or sign-up events.
• Transactional and marketing emails: Manage both types in one platform with unified analytics.
• A/B testing for optimization: Otherwise called “Campaign Comparison,” it allows marketers to test complete versions of your emails at once.

Pros

• Easy-to-use drag-and-drop email editor with customizable templates.
• Strong support for technical teams.
• Real-time collaboration improves team productivity.

Cons

• Advanced automation and segmentation features are only available on higher-tier plans.
• UI not as intuitive as competitors, according to user feedback.

Best For

• Marketing teams that need cross-collaboration tools.
• Teams managing both marketing and transactional emails.

Keap

Keap is a robust CRM and email automation platform that brings together contact management, sales pipelines, appointment booking, and email automation. It’s designed for service-based businesses and consultants who want to manage their audience and nurture their leads through one tool.

Where Keap truly shines is in automating customer journeys that go beyond email. Its features include invoicing, scheduling, and sales follow-ups that can be done from one simple interface.

Key Features

• Appointment scheduling: Allow customers to book their appointments directly from emails or landing pages.
• Visual marketing automation builder: Build workflows that include emails, task assignments, and SMS messages.
• Invoice and payment tools: Send quotes, invoices, and accept payments from within the platform.

Pros

• Combines CRM, sales, email automation, and service-based options.
• Feature-rich platform and campaign builder.
• Integrated sales pipeline and deal tracking.

Cons

• Steep learning curve for beginners due to feature depth.
• Higher pricing point than most competitors.

Best For

• Service-based B2B businesses that want to make the most of their database.
• SMBs that manage appointments, invoices, and follow-ups.

MailerLite

MailerLite is an intuitive email automation platform focused on simplicity and affordability without compromising essential features. It’s a great choice for startups, bloggers, and small teams who want professional email marketing tools at a low cost.

Its automation capabilities go beyond simple autoresponders. MailerLite lets you build multi-step workflows triggered by actions so marketers can guide subscribers through personalized journeys from welcome series to re-engagement campaigns. Combined with its intuitive interface and visual workflow builder, MailerLite makes it easy for growing businesses to launch behavior-driven email sequences without complexity.

Key Features

• Visual automation builder: Create multi-step email sequences using a no-code editor that supports triggers, delays, conditions, and actions in one interface.
• Landing pages and forms: Get build opt-in forms and full landing pages with conversion tracking.
• Behavior-based triggers: Launch automations based on specific user activity like email opens, link clicks, purchases, or form submissions to send more relevant content.
• Custom fields and dynamic content: Use subscriber data to personalize messages and target users more effectively within your automated flows.

Pros

• Generous free plan with core features.
• Easy to use, even for beginners.
• Very good customer support.

Cons

• Limited CRM functionality.
• Lacks the sophisticated workflows some competitors can provide.

Best For

• Email automation beginners.
• Entrepreneurs or solopreneurs.

Mailmodo

Mailmodo is an intuitive email automation platform that helps businesses send more engaging and action-driven emails. It’s very popular for allowing users to interact directly within the email—like filling out forms, RSVPing to events, or booking meetings—without needing to click through to another page.

With a visual automation builder and behavior-based triggers, Mailmodo makes it easy to set up campaigns that respond to user actions in real time. From onboarding flows to re-engagement campaigns, it’s built for teams who want to drive more conversions through interactive, personalized messaging.

Key Features

• Interactive emails: Let users fill out forms, answer surveys, or schedule appointments directly inside the email.
• Behavior-based triggers: Send targeted emails based on clicks, form submissions, inactivity, and more.
• AI-powered content generation: Generate subject lines, body content, email signatures and CTAs using built-in AI tools based on tone, intent, and target audience.

Pros

• Interactive email experiences improve engagement.
• Very intuitive for non-technical users.
• Fast setup with modern templates.

Cons

• AMP functionality isn’t supported by all email clients.
• Some advanced analytics features are less detailed than top competitors.

Best For

• Marketers and brands seeking higher engagement.
• Service or event-based businesses needing high-conversion email flows.

Do you really need an email automation tool in 2025?

If you want to reach your audience with personalized, timely emails and stay competitive in a crowded market, the answer is yes.

With email automation, marketers get more efficiency, precision, and definitive results while eliminating the possibility of human error.

Choosing the right tool now can set your business up for stronger engagement, higher conversions, and sustainable growth in 2025.