Automate signal-to-pipeline with GTMCANVAS

Build agentic revenue workflows that turn buying signals into revenue, no code required.

GTMCanvas is the agentic workflow builder at the heart of the SalesIntel platform. Easily build intelligent, automated workflows that capture buying signals, qualify them against your ICP, and activate engagements, all from a drag-and-drop interface.

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We’ve accelerated pipeline generation for over 5,000 customers

The problem: valuable signals get lost in the noise

Your potential buyers are sending signals every day: visiting your website, changing jobs, researching topics, or receiving funding.

But most teams can’t act on them fast enough. Manual processes create delays, opportunities slip through the cracks, and sales teams drown in noisy, unqualified data. By the time you follow up, the moment has passed. Your GTM team is forced to choose between speed and quality, and revenue suffers.

The gap between signal and action is where revenue dies.

The solution: agentic workflows that connect signals to action

GTMCanvas eliminates the trade-off between speed and precision. It’s the automation engine that transforms scattered market signals into coordinated, real-time revenue action.

Build powerful workflows visually. When a target account triggers a buying signal, GTMCanvas automatically captures it, qualifies it against your GTM logic, enriches it with the full buying group, and activates your revenue team.

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How GTMCanvas automates your pipeline

GTMCanvas operationalizes our Capture, Qualify, Activate methodology, allowing you to design and deploy custom workflows in minutes.

  • Capture: trigger workflows from 30+ signal categories

    Start your automation with any signal. Trigger workflows instantly from:

    • Website Visitors
    • Job Changes & “Champions on the Move
    • Bombora Topic Intent
    • Funding & M&A Events
    • New Technology Adoptions
    • …and dozens more.
  • Qualify: apply your GTM logic automatically

    Filter the noise and focus on what matters. Use the no-code builder to:

    • Match signals against your Ideal Customer Profile (ICP).
    • Validate against assigned territories and account lists.
    • Apply intent score thresholds by topic.
    • Automatically enrich accounts with complete Buying Group contacts.
  • Activate: route and engage instantly

    Turn intelligence into action. Automatically:

    • Send real-time alerts to account owners.
    • Create or update accounts directly in your CRM (Salesforce, HubSpot, etc.).
    • Enroll buying groups into outreach sequences.
    • Activate digital ad campaigns via AdsIntel.
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From manual chaos to automated pipeline

GTMCanvas gives your team the speed and precision to act on every buying moment.

 

Before GTMCanvas After GTMCanvas
Manual signal monitoring Automated signals capture 
Delayed follow-up (days or weeks) Instant qualification & routing (minutes)
Inconsistent qualification criteria Consistent, repeatable ICP matching
Missed opportunities & signal noise Zero qualified opportunities missed
No visibility into signal-to-conversion Full workflow visibility & reporting
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Key revenue workflows you can build

Stop stitching tools together and start building unified plays.

 

  • Deal-killing information gaps: Missing decision-makers, outdated firmographics, and unknown tech stacks that derail promising opportunities at critical moments.
  • Data decay: Up to 70.3% of b2b contact data go stale per year due to job changes, restructures and shifting tech stacks, silently eroding our pipeline.
  • Lost time, leaky pipeline: Poor data drives low email deliverability, weak connect rates, and wasted efforts, slowing sales cycles and draining team productivity.

 

Powerful, flexible, and built for GTM teams

Powerful, flexible, and built for GTM teams

GTMCanvas is powerful enough for RevOps and simple enough for every team member.

 

  • Drag & Drop Simplicity: Build sophisticated multi-step workflows visually. If you can make a flowchart, you can build a revenue workflow. No coding or GTM engineer required.
  • Precision Filtering: Set custom intent score thresholds by topic, filter by saved ICP searches, and apply multiple rules to ensure only the best opportunities get through.
  • Buying Group Enrichment: Automatically layer in the full buying committee before routing the account, enabling multi-threaded engagement from day one.

 

Complete GTM Solution 4@2x

Part of a unified GTM platform

GTMCanvas is the automation layer of the SalesIntel Signal-First Pipeline Generation Platform. It connects our enterprise-grade data and signal intelligence directly to your GTM stack, including native exports to Salesforce, HubSpot, ZohoCRM, and Microsoft Dynamics.

It’s how we deliver on the promise of One Platform, Lower TCO, and Higher ROI, consolidating your tools and simplifying your GTM motion.

Stop letting revenue signals go to waste

The gap between signal and action is where your revenue dies. GTMCanvas closes that gap with intelligent automation.

See how our agentic workflow builder can automatically turn buying signals into qualified pipeline for your team.

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GTMCanvas FAQ

  • What is GTMCanvas?

    GTMCanvas is an agentic workflow builder that automates your revenue generation by turning buying signals into qualified pipeline. It’s a drag-and-drop, no-code platform that captures signals, qualifies them against your ICP, and activates your GTM team, all in minutes instead of days.

  • Do I need technical skills or coding experience to use GTMCanvas?

    No. GTMCanvas is designed for business users. The drag-and-drop interface requires no coding or GTM engineer support.

  • How long does it take to build a workflow?

    Most workflows can be designed and deployed in minutes. The visual interface lets you quickly connect triggers, filters, and actions without complex configurations.

  • Is GTMCanvas a standalone product?

    No. GTMCanvas is the automation layer of the SalesIntel Signal-First Pipeline Generation Platform. It works seamlessly with SalesIntel’s Signal360 intelligence, enterprise-grade B2B data, and native CRM integrations.

  • What buying signals can trigger GTMCanvas workflows?

    GTMCanvas can trigger workflows from 30+ signal categories, including:

    • Website Visitors
    • Job Changes & “Champions on the Move”
    • Bombora Topic Intent
    • News
    • And many more
  • What's the difference between predictive and demand-capture signals?

    Predictive signals (like funding rounds, leadership changes, team expansions) identify accounts entering conditions that will drive buying cycles weeks or months from now, giving you early-mover advantage. Demand-capture signals (like website visits, content downloads, pricing page views) reveal accounts actively evaluating solutions today.

  • How does GTMCanvas qualify accounts?

    GTMCanvas automatically matches triggered signals against your Ideal Customer Profile (ICP) criteria, like specific account lists built in SalesIntel to ensure you only prioritize accounts that are a good for fit for your business.

  • Can I set different qualification rules for different workflows?

    Yes. Each workflow can have its own custom qualification logic, from signals, to segment targeted and buying committee to build.

  • What is "Buying Group Enrichment"?

    When an account qualifies, GTMCanvas automatically layers in the buying committee, all the decision-makers and stakeholders involved in the purchase decision based on your criteria. This enables multi-threaded engagement from day one instead of reaching just one contact.

  • Which CRMs does GTMCanvas integrate with?

    GTMCanvas has native integrations with Salesforce, HubSpot, ZohoCRM, and Microsoft Dynamics. Signals and enriched account data flow directly into your team’s daily workflows.

  • What are some common workflows I can build?

    Popular workflows include:

    • Website Visitor Conversion: Match visitors to ICP, enrich with buying committee, push to CRM
    • Intent-Driven Outreach: Capture accounts showing research intent, validate criteria, send email alert daily
    • “Champion on the Move” Automation: Identify when past customers move to new companies, qualify the account, alert reps by email
  • Can GTMCanvas help with account-based marketing?

    Yes. Marketing teams use GTMCanvas to launch AdsIntel campaigns targeting accounts showing genuine buying signals, ensuring every marketing dollar targets accounts with real intent.

  • How does GTMCanvas reduce Total Cost of Ownership (TCO)?

    GTMCanvas consolidates what used to require multiple separate tools, intent data, firmographics, contact data, engagement platforms, ICP modeling, and workflow automation, into a single coordinated system. This eliminates vendor management overhead and simplifies your tech stack.

  • Who typically uses GTMCanvas?

    GTMCanvas is used by Sales Development teams, Sales teams, Marketing/Demand Generation teams, and Revenue Operations professionals. It’s powerful enough for RevOps and simple enough for every team member.

  • How do I get started?

    Request a demo to see GTMCanvas in action and learn how it can transform your signal-to-pipeline process. Our dedicated customer success team ensures you maximize platform value from day one with comprehensive onboarding and strategic guidance.