8 Clearbit Competitors & Best Alternatives for 2025

In the rapidly evolving landscape of B2B sales and marketing, having accurate, comprehensive, and actionable data is no longer a luxury, it’s a fundamental requirement. Businesses rely on sales intelligence platforms to fuel their lead generation, enrich their CRM, and gain a competitive edge. Clearbit has long been a recognized name in this space, particularly for its data enrichment and website visitor identification capabilities. However, the market for sales intelligence is dynamic, with many powerful Clearbit competitors and Clearbit alternatives offering unique strengths and specialized features.

For users who prioritize high-quality, human-verified data and comprehensive sales intelligence, understanding these alternatives is crucial. It allows you to assess whether your current stack is optimized or if there are other tools that could complement or even surpass Clearbit’s offerings in specific areas, especially as we look towards 2025.

Before we dive into the alternatives, let’s briefly touch upon the critical importance of data accuracy in today’s sales environment:

• Impact of Inaccurate Data: Inaccurate B2B data can cripple sales productivity, leading to wasted time on bounced emails and disconnected calls, and can significantly damage a company’s reputation. It can also lead to missed opportunities and decreased ROI on marketing campaigns (Denave).
• The Cost of Bad Data: Studies suggest that poor data quality costs the U.S. economy billions annually. For sales teams, this translates to tangible losses in efficiency and revenue.

Clearbit primarily excels in data enrichment, taking an existing email or domain and providing a wealth of firmographic and technographic data. It also offers website visitor identification and prospecting tools. But the market is vast, and it depends on your specific needs. Whether it’s more direct dials, superior data accuracy, broader global coverage, or an all-in-one sales engagement solution, there are many strong contenders.

This detailed breakdown will explore 8 top Clearbit competitors and Clearbit alternatives for 2025, highlighting their strengths and helping SalesIntel users make informed decisions.

1. SalesIntel: The Clear Choice for Human-Verified Data and Comprehensive Intelligence

Why it’s a top Clearbit alternative:

For SalesIntel users, this isn’t just an alternative; it’s likely your current power player. SalesIntel stands out as a premier sales intelligence platform, particularly for its commitment to human-verified data, extensive direct dial coverage, and a holistic approach to sales and marketing enablement. While Clearbit excels in real-time enrichment based on an existing email, SalesIntel provides the foundational, highly accurate data needed for proactive prospecting.

SalesIntel’s Key Strengths (and why it often outperforms Clearbit):

• 95%+ Human-Verified Data Accuracy:
  This is SalesIntel’s core differentiator. Unlike many automated tools that rely on algorithms (which Clearbit largely does), SalesIntel’s team of over 2,000 human researchers meticulously verifies contact and company data, guaranteeing a 95% accuracy rate on emails and direct dials. This drastically reduces bounce rates and ensures your reps are reaching the right people.
• Vast Direct Dial Coverage:
  SalesIntel boasts one of the largest databases of direct dial phone numbers, a critical asset for connecting with decision-makers directly and avoiding gatekeepers. Clearbit’s direct dial coverage is generally not as extensive.
• Research On Demand (RoD):
  A unique and powerful feature, RoD allows SalesIntel users to submit requests for specific contacts or company data not currently in the database. SalesIntel’s research team then sources and verifies this data within a few days, ensuring you always get the precise information you need for niche targeting.
• Comprehensive Firmographic & Technographic Data:
  SalesIntel offers deep insights into company size, revenue, industry, location, and crucially, the technologies they use. This allows for hyper-targeted segmentation and account-based strategies that go beyond what basic enrichment provides.
• Buyer Intent Data:
  SalesIntel integrates with leading intent data providers, showing you which companies are actively researching solutions like yours. This enables your sales team to prioritize “in-market” accounts, leading to more timely and relevant outreach. Clearbit also offers intent data, but SalesIntel’s integration is often more comprehensive.

For example, if you’re a cybersecurity SaaS provider, SalesIntel might flag that Acme Corp. has recently consumed high volumes of content related to “endpoint protection” and “zero trust architecture.” With this insight, your reps can prioritize Acme in their outreach, tailor messaging to match their interest, and connect while the buying window is open.

While Clearbit also offers intent data, SalesIntel’s integrations (e.g., with Bombora) often provide richer context and more actionable insights for complex sales motions.

• Unlimited Access (within fair usage):
  Unlike Clearbit’s credit-based system, SalesIntel generally offers unlimited access to its core human-verified contact and company data within its plans, providing predictability and freedom for high-volume prospecting.
• Advanced Filtering and List Building:
  SalesIntel’s platform offers granular filtering options to build highly targeted prospect lists, a capability often more extensive than Clearbit’s prospecting features.

Best for: SalesIntel is ideal for mid-market to enterprise sales teams, RevOps professionals, and marketing teams who require the highest data accuracy, extensive direct dials, deep firmographic/technographic insights, and the ability to get custom data on demand to fuel strategic account-based programs.

2. ZoomInfo

Why it’s a top Clearbit alternative:

ZoomInfo is a titan in the sales intelligence space, known for its extensive database of B2B contacts and companies. It’s a comprehensive platform offering prospecting, data enrichment, intent signals, and sales engagement tools. While Clearbit focuses heavily on enrichment and website visitor identification, ZoomInfo provides a broader suite of capabilities for the entire sales cycle.

Key Features:

• Massive Database: One of the largest B2B contact and company databases, updated continuously.
• Advanced Search & Filtering: Granular search capabilities allow users to find specific contacts based on various criteria (job title, industry, technology used, seniority, etc.).
• Intent Data: Identifies companies showing buying intent based on their online research behavior.
• Data Enrichment: Similar to Clearbit, it enriches existing CRM records with detailed firmographic and technographic data.
• Sales Engagement: Offers tools for email automation, dialers, and CRM integrations to streamline outreach.

Limitations:

ZoomInfo can be one of the more expensive options on the market, and its pricing is often opaque, requiring direct quotes. While its database is vast, some users report varying levels of accuracy, particularly for smaller companies or international contacts, and not all data is human-verified to the same extent as SalesIntel.

Best for: Large sales organizations, enterprises, and marketing teams looking for an all-encompassing sales intelligence and engagement platform, provided they have a significant budget.

3. Apollo.io

Why it’s a top Clearbit alternative:

Apollo.io has rapidly gained popularity as an all-in-one sales intelligence and engagement platform. It combines a robust B2B database with powerful sales engagement features, making it a strong alternative to Clearbit, especially for teams looking to consolidate their tools. While Clearbit primarily provides data for other tools, Apollo.io enables users to find leads and then engage with them directly from the platform.

Key Features:

• Extensive Database: Offers a large database of verified emails and phone numbers.
• Sales Engagement Suite: Includes email sequences, calling, and task management directly within the platform.
• Data Enrichment: Enriches contacts and accounts with firmographic and technographic data.
• Advanced Search & Filtering: Allows for highly targeted prospecting.
• Lead Scoring & Routing: Helps prioritize leads based on fit and engagement.

Limitations:

While Apollo.io is comprehensive, some users report that data accuracy can vary, and its phone number coverage, particularly direct dials, may not be as extensive as dedicated data providers like SalesIntel or ZoomInfo. Its “all-in-one” nature can also mean that some individual features aren’t as specialized as dedicated tools.

Best for: Small to mid-sized sales teams and individual SDRs who want an affordable, integrated platform for both prospecting and sales engagement without needing separate tools for each.

4. Cognism

Why it’s a top Clearbit alternative:

Cognism is a leading B2B sales intelligence platform particularly strong in EMEA (Europe, Middle East, and Africa) data coverage and GDPR/CCPA compliance. While Clearbit focuses on data enrichment and website visitor identification, Cognism provides a more robust prospecting solution with a strong emphasis on legal compliance.

Key Features:

• Strong EMEA Data Coverage: Excels in providing accurate contact and company data for European markets, a significant advantage for global teams.
• Diamond Data® (Phone-Verified Mobiles): Offers a unique dataset of human-verified mobile numbers, which are highly valuable for direct outreach.
• Compliance Focus: Emphasizes GDPR and CCPA compliance, providing peace of mind for data usage.
• Intent Data: Integrates with Bombora for buyer intent signals.
• Browser Extension: Seamlessly integrates with LinkedIn and other websites for quick lead capture.

Limitations:

While strong in EMEA, its North American database, though growing, might not be as extensive as some US-centric providers. Pricing can be on the higher side, especially for the Diamond Data® feature.

Best for: Sales and marketing teams with a significant focus on European markets, or those who prioritize data compliance and highly accurate mobile numbers for direct outreach.

5. Lusha

Why it’s a top Clearbit alternative:

Lusha is a popular, user-friendly contact and company data provider, primarily known for its Chrome extension that allows for quick and easy lead finding directly from LinkedIn profiles and company websites. Similar to Clearbit in its focus on ease of use for quick data lookup, Lusha is often considered more affordable and accessible for individual users or smaller teams.

Key Features:

• User-Friendly Chrome Extension: Excellent for rapidly finding contact information (emails, phone numbers) from social profiles and websites.
• Cost-Effective: Often more budget-friendly than some of the larger, more comprehensive platforms.
• Data Accuracy: Aims to provide accurate and up-to-date contact details.
• CRM Integrations: Syncs with popular CRMs for streamlined workflows.
• GDPR & CCPA Compliance: Focuses on maintaining compliance with data privacy regulations.

Limitations:

While good for individual lookups, Lusha’s database size and depth of firmographic/technographic data might not match the comprehensive offerings of platforms like SalesIntel or ZoomInfo. Its bulk data export capabilities and advanced filtering might also be less robust. Some users report varying levels of direct dial accuracy.

Best for: Individual sales reps, small businesses, and startups who need a quick and easy way to find contact information primarily from LinkedIn and company websites, with a focus on affordability.

6. RocketReach

Why it’s a top Clearbit alternative:

RocketReach is a powerful tool for finding email addresses and phone numbers of professionals across various industries. It competes with Clearbit in providing contact data and is particularly strong for individual prospectors or small teams needing quick access to verified contact details for outreach.

Key Features:

• Large Contact Database: Boasts a vast database of professionals with email addresses and phone numbers.
• Email Verification: Includes tools to verify email addresses, reducing bounce rates.
• Comprehensive Search Filters: Allows users to narrow down searches by industry, job title, location, and more.
• Browser Extension: Facilitates quick data capture from LinkedIn and company websites.
• API Access: For integrating data into other applications and workflows.

Limitations:

While its database is extensive, the accuracy of phone numbers, especially direct dials, can sometimes be a concern for users compared to human-verified sources. The data depth might be less comprehensive than platforms offering detailed technographic or intent data.

Best for: Recruiters, sales teams, and marketers who need a broad range of contact information for mass outreach and are looking for a cost-effective solution with a large database.

7. UpLead

Why it’s a top Clearbit alternative:

UpLead focuses on providing high-quality B2B sales leads with a strong emphasis on data accuracy and verification. It stands out by offering real-time email verification, guaranteeing 95% data accuracy. This makes it a strong contender against Clearbit, particularly for teams that prioritize clean, verified contact data upfront.

Key Features:

• 95% Data Accuracy Guarantee: A key selling point, providing confidence in the data.
• Real-time Email Verification: Emails are verified at the point of download, minimizing bounces.
• Extensive Filters: Offers over 50 search filters to build highly targeted lists.
• Technographic Data: Identifies technologies used by companies, enabling technology-specific targeting.
• Buyer Intent Data: Helps identify companies actively looking for solutions.
• Competitor Data: Insights into competitor usage.

Limitations:

While UpLead is excellent for contact data and technographics, its coverage of direct dials might be less extensive compared to platforms like SalesIntel. Some users might find its pricing slightly higher than basic contact finders.

Best for: Sales and marketing teams that prioritize highly accurate, verified contact data for lead generation and account targeting, and appreciate a clear data accuracy guarantee.

8. Seamless.AI

Why it’s a top Clearbit alternative:

Seamless.AI positions itself as a real-time AI-powered search engine for B2B sales leads, promising to find verified emails, phone numbers, and insights. It aims to provide unlimited leads and contact data, directly competing with the lead finding and enrichment capabilities of Clearbit.

Key Features:

• AI-Powered Search: Uses artificial intelligence to find and verify contact information in real-time.
• Unlimited Credits (with fair usage): Offers unlimited access to leads and contacts under its plans, which can be appealing for high-volume users.
• Direct Dial & Email Finding: Focuses on providing accurate contact details.
• CRM Integrations: Connects with popular CRMs for seamless workflow.
• News & Insights: Provides relevant news and updates on companies and contacts.

Limitations:

While “unlimited” sounds great, the actual accuracy of the data, especially phone numbers, can be inconsistent, as it relies heavily on automated scraping. Users sometimes report a higher rate of inaccuracies compared to human-verified databases. The AI’s ability to consistently find accurate direct dials for all contacts can be a challenge.

Best for: Sales teams and individual reps who need a high volume of leads and are comfortable with a mix of data quality for broader outreach, valuing the “unlimited” access model.

Clearbit Pricing: A Quick Reference for Comparison in 2025

While this blog focuses on alternatives, it’s helpful to have a general understanding of Clearbit’s pricing model to facilitate comparison. As of 2025, Clearbit’s pricing is primarily credit-based and often integrates with HubSpot.

• Breeze Intelligence (Add-on for HubSpot): This feature starts around $45/month (annual commitment) for 100 enrichment credits. Larger credit packs (1,000 or 10,000) would scale proportionally.
• Pricing Basis: Clearbit’s cost is largely based on the number of enrichments (1 credit = 1 record enriched) and API requests.
• Custom/Enterprise Plans: For larger data volumes or specific needs, custom pricing is available.
• Focus: Clearbit is particularly strong for marketing teams looking for email addresses and database enrichment to power lead scoring, segmentation, and form shortening.

It’s important to remember that Clearbit’s primary strength is data enrichment, meaning you typically feed it an email or domain, and it appends additional data. Other platforms like SalesIntel, ZoomInfo, Apollo.io, and Cognism often provide a more complete prospecting solution from scratch, including database access and more comprehensive lead generation tools.

Conclusion: Choosing the Right Sales Intelligence Partner for 2025

The landscape of sales intelligence in 2025 offers a robust array of options beyond Clearbit. While Clearbit excels in real-time data enrichment and website visitor identification, the best alternative for your organization will depend on your specific priorities:

• If data accuracy, human verification, and extensive direct dials are paramount, SalesIntel is your top contender. Its Research on Demand feature and guaranteed accuracy reduce wasted effort and significantly boost connect rates.
• If you need a vast database and a broad suite of sales intelligence and engagement tools, and have the budget, ZoomInfo is a strong choice.
• For an all-in-one prospecting and engagement platform with a good balance of features and affordability, Apollo.io is an excellent option.
• For teams focusing heavily on EMEA markets and compliance, or seeking phone-verified mobile numbers, Cognism is highly specialized.
• If simplicity and cost-effectiveness for quick LinkedIn lookups are your main drivers, Lusha and RocketReach provide user-friendly solutions.
• For guaranteed data accuracy with real-time verification, UpLead stands out.
• If an “unlimited” model for volume is appealing, Seamless.AI offers a real-time AI-powered approach, though with potential trade-offs in consistent accuracy.

For SalesIntel users, the decision often comes down to whether you need to supplement your existing SalesIntel subscription or if you’re exploring if another platform offers a more holistic solution. Given SalesIntel’s comprehensive offerings, from human-verified data and extensive direct dials to Research on Demand, firmographics, technographics, and buyer intent, it frequently consolidates the capabilities that many teams seek across multiple tools.

Ultimately, the goal is to equip your sales and marketing teams with the most reliable and actionable data possible. By carefully evaluating these top Clearbit competitors and Clearbit alternatives in 2025, you can ensure your sales intelligence stack is optimized for maximum efficiency, higher conversion rates, and predictable revenue growth.

Start with SalesIntel’s demo today to see how it works based on your ICP.