16 ZoomInfo Alternatives to Consider in 2026

When it comes to B2B data, ZoomInfo is undeniably the elephant in the room. They helped define the category of sales intelligence. However, as we move through 2026, revenue growth teams are asking a critical question: Are we renewing ZoomInfo because it drives the most efficient pipeline generation, or simply because it’s the name we know?

If you are reading this, you likely stand at a pivotal moment in your growth journey. You understand the necessity of premium sales intelligence technographics, intent signals, and human-verified contacts for decision makers, but you may be finding that the “enterprise-standard” price tag and rigid contract structures no longer align with your ROI goals for b2b sales and conversion rates.

Defining a “True” ZoomInfo Alternative

Before jumping into the comparison, it is vital to distinguish between a tool and a platform. The market is flooded with simple email finder plugins and scraping tools that claim to be alternatives to zoominfo.

Let’s be clear: A cheap plugin is not a real ZoomInfo alternative.

If you are looking to replace ZoomInfo, you aren’t just looking for phone numbers. You need a comprehensive engine that fuels your Go-to-Market strategy with:

• Deep Firmographics & Technographics: To segment your ideal customer profile and target accounts.
• Buying Intent Signals: To catch buyers before they reach out, improving customer insights.
• Data Enrichment: To keep your CRM and automation clean for better lead management.
• Human-Verification: To ensure your SDRs aren’t dialing dead ends, maximizing sales performance.

TL;DR

16 Best ZoomInfo Competitors and Alternatives (2026)

1) SalesIntel

SalesIntel leads our list of ZoomInfo Competitors due to its focus on actionable, human-verified data and a customer-first approach to contract transparency.

If you’ve stuck with ZoomInfo because of its name, SalesIntel is the ideal platform to swap for. It provides 95% human-verified accuracy and a 90-day data verification cycle, ensuring your SDRs aren’t wasting time dialing dead ends or chasing “ghost” profiles.

Features:

• 90M+ Contacts: Including 17M+ human-verified contacts and 48M+ phone numbers.
• Research-on-Demand: A one-of-a-kind service where if we don’t have the data, our researchers go get it for you.
• RevDriver Extension: Identify prospects instantly in real-time, outperforming competitors in finding decision-makers.
• Full-Funnel Intelligence: Partnered with Bombora for industry-leading intent data and top-tier technographics.

Advantages:

• Transparent Contracts: 100% transparency with no hidden charges or “fine print” renewal traps.
• All-Inclusive Access: Each client gets access to the entire database no paying extra for mobile numbers or specific modules.
• Clean Enrichment: Enriches your CRM with human-verified data rather than machine-processed errors.

Pricing: Contact for the pricing.

SalesIntel Vs ZoomInfo Features Overview

Firmographic Data	Unlimited	Credit-Based
Technogaphic Data	Unlimited	Credit-Based
Technology Spend
Company Data	Unlimited	Credit-Based
Contact Data	Unlimited	Credit-Based
Research on Demand	Included
AI + Human Verified Records	Included
Enrichment	Unlimited	Credit-Based
Intent Signals	60k+:PredictiveIntel + Bombora + News	5k+:Intent + News
Drag & Drop Workflow Builder (No Code)	GTMCanvas
CRM and other integrations	Included	Add-on
Website VisitorIntel	Included & Unlimited	Add-on / High Tier Subscription
Form AutoComplete	Unlimited	Add-on / High Tier Subscription
Job Changes Trackers
Chrome Extension	RevDriver
ICP Profiling	AI Powered
ICP Lookalike Modeling	AI Powered
ICP Fit-Score	AI Powered
Buying Center Builder	Automated
ABM Module	AdsIntel
Flexible Contract
Priority Customer Service

“We tested 1,000 contacts across Cognism, ZoomInfo, and SalesIntel. SalesIntel’s 35% connection rate more than doubled ZoomInfo’s 16% and crushed Cognism’s 8%” – Gabriel Lullo, CEO of Alleyoop.

2) Lusha

Lusha allows users to enrich and verify business profiles through its extension for LinkedIn. It also offers B2B data for enterprise sales, marketing and recruiting teams with a prospecting platform, web extension and API. It claims to serve over 70,000 sales professionals and 223,000 sales organizations. t is a popular prospecting tool for teams that need a cheaper alternative to zoominfo without sacrificing lead qualification.

Key Features:

• Data import and export
• Email and phone number finder
• Bulk data enrichment
• CRM integrations (HubSpot, Salesforce, Pipedrive, etc.)
• API access

Who is it for: Lusha is suitable for sales and marketing professionals, recruiters, and businesses of all sizes looking to enhance their outreach and lead generation efforts.

Pricing:

• Free Plan: $0/month
• Professional Plan: $99/month
• Premium Plan: $199/month
• Enterprise Plan: Custom pricing

Pros:

• Accurate and comprehensive contact information
• Easy to use with a simple interface
• Integrates with popular CRM systems

Cons:

• Limited features in the free plan
• Some users report high costs for larger teams

Limitations:

• Requires a business email to sign up
• Limited credits in lower-tier plans
• Credits do not roll over for annual plans

See G2 Reviews for Lusha

3) Slintel (Acquired by 6Sense)

Slintel’s sales intelligence platform provides B2B leads and buyer intent data along with key data types and features such as technographics & firmographics, lead enrichment. It integrates with major CRMs like Salesforce, HubSpot and Pipedrive and sales tools such as Outreach. Slintel was acquired by 6Sense. It’s an essential business intelligence solution for teams focused on market intelligence and identifying high-intent accounts.

Key Features:

• Technographic data
• Buying intent insights
• Competitive intelligence
• CRM and marketing automation integration

Who is it for: Ideal for sales and marketing teams seeking deep insights into their target market and customer base.

Pricing: Custom pricing based on business needs.

Pros:

• Detailed market and competitive insights
• Integration with major CRM platforms
• Helps in identifying high-intent leads

Cons:

• Custom pricing can be expensive for small businesses
• Learning curve for new users

Limitations:

• Limited to larger enterprises due to high costs
• Requires integration setup time

See G2 Reviews for Slintel

4) Cognism

Cognism’s AI sales technology offers B2B contact data, intent data, data cleansing and enrichment using patented AI technology to provide B2B sales teams real-time company, people and event data. The platform integrates with major CRMs. They offers B2B contact data and real-time triggers. As a premium b2b data provider, they are a strong competitor to zoominfo for European market compliance and outbound sales.

Key Features:

• GDPR compliant data
• Real-time email verification
• Sales triggers
• CRM integration

Who is it for: Sales teams, marketers, and recruiters looking for a reliable source of business contact data and sales triggers.

Pricing:

• Custom pricing based on the number of users and required features.

Pros:

• High-quality, GDPR-compliant data
• Real-time data updates
• Strong customer support

Cons:

• Expensive for smaller teams
• Limited to B2B contact data

Limitations:

• Can be overkill for small businesses
• Custom pricing makes it hard to predict costs

See G2 Reviews for Cognism

5) Seamless.AI

Seamless.AI serves sales, marketing, and recruiting teams to access B2B contacts with access to cell phones, emails, direct dials and buyer intent data. Seamless.AI claims to differentiate itself as a ZoomInfo alternative that offers a real-time data intelligence search engine, not a database. Seamless.AI uses a real-time search engine. It’s a popular lead generation tool for those looking for prospect identification and real-time contact enrichment.

Key Features:

• AI-driven contact search
• Real-time email and phone number discovery
• CRM integration
• Chrome extension for easy access

Who is it for: Sales professionals and marketers who need real-time access to contact information and leads.

Pricing:

• Free plan available
• Paid plans starting at $99/month

Pros:

• AI-driven data accuracy
• Easy to use with Chrome extension
• Real-time contact discovery

Cons:

• Free plan has limited features
• Data accuracy can vary

Limitations:

• Higher-tier plans can be costly
• Some integration issues reported

See G2 review for Seamless.AI

6) Clearbit

Clearbit focuses on enrichment, market intelligence and claims to instantly append 100+ data points on a company, its technology stack (technographics), and its employees (firmographics) on your database. It integrates with Salesforce, Marketo, HubSpot, Pardot, Segment, and other major CRMs to automate and optimize your sales and marketing workflows. It is often used to increase lead conversion by appending 100+ data points to your existing sales data.

Key Features:

• Data enrichment
• Lead generation
• Customer segmentation
• API access

Who is it for: Marketing and sales teams looking to enrich their customer data and gain deeper insights into their audience.

Pricing: Custom pricing based on the number of users and features.

Pros:

• Comprehensive data enrichment
• Easy integration with existing systems
• Customizable API

Cons:

• Can be expensive
• Data accuracy can vary

Limitations:

• High cost for comprehensive data sets
• Requires technical setup for API use

See G2 review for Clearbit

7) Apollo

Apollo’s claims to own a B2B database of over 250M contacts and 30M companies which combined with its Engagement Suite allows sales and marketing teams to run outbound activity and sequences effectively. Apollo is an affordable alternative to zoominfo that combines a database with an engagement suite, perfect for managing email sequences and sales prospecting.

Key Features:

• Contact database
• Sales automation
• Email sequencing
• CRM integration

Who is it for: Sales teams looking to streamline their outreach process and manage their pipeline more effectively.

Pricing:

• Free plan available
• Paid plans starting at $49/month

Pros:

• Extensive contact database
• User-friendly interface
• Affordable pricing for small teams

Cons:

• Limited features in the free plan
• Data accuracy can be inconsistent

Limitations:

• Free plan has limited credits
• Some users report issues with data syncing

See G2 review for Apollo

8) LeadIQ

leadIQs prospecting platform allows users to find B2B prospect data, track sales triggers, and use effective sequencing to personalize outreach all within its platform. Its patented AI technology aims to eliminate manual prospecting ways and makes it easy for sales teams to do faster outreach through personalization at scale. LeadIQ is a specialized sales enablement tool. It simplifies the sales productivity workflow by capturing leads directly from LinkedIn into your CRM.

Key Features:

• Contact capture from LinkedIn
• Email and phone number finder
• CRM integration
• Lead scoring

Who is it for: Sales professionals who rely heavily on LinkedIn for prospecting and need a tool to capture and manage leads efficiently.

Pricing:

• Free plan available
• Paid plans starting at $75/month

Pros:

• Seamless LinkedIn integration
• Accurate contact information
• Easy to use

Cons:

• Limited features in the free plan
• Can be expensive for large teams

Limitations:

• Credits do not roll over
• Limited to LinkedIn for lead capture

See G2 review for LeadIQ

9) Lead411

Lead411 offers contact and company data across the global marketplace. If you are not specifically looking for US data, they claim to have over 450M contacts, within 20M companies worldwide – offering a wide choice. Lead411’s data included B2B emails and B2B direct dials with Intent data. Lead411 offers trigger alerts and verified data. If you need a free zoominfo alternative to test, they often provide limited trial credits for their global data providers.

Key Features:

• Contact database
• Trigger alerts
• Email and phone number finder
• CRM integration

Who is it for: Sales and marketing teams looking for verified business contact information and sales intelligence.

Pricing:

• Plans starting at $99/month

Pros:

• Verified contact information
• Trigger alerts for sales opportunities
• Easy integration with CRM systems

Cons:

• Can be expensive for small teams
• Data accuracy can vary

Limitations:

• Limited features in lower-tier plans
• Some users report data duplication issues

See G2 review for Lead411

10) Demandbase

Demandbase helps go-to-market teams create target audiences using its Account Intelligence on top of your CRM with B2B contact & company data, intent signals, technographics, and more. The Demandbase One™ flagship go-to-market platform called the Smarter Go-to-Market™ Platform that aligns sales and marketing teams. It integrated with popular CRMs, and sales and marketing automation systems such as Salesforce, Hubspot, Marketo, Outreach and more. It is built for customer acquisition and aligning teams around revenue growth.

Key Features:

• Account-based marketing
• Real-time intent data
• Account insights
• CRM and marketing automation integration

Who is it for: Marketing teams focusing on account-based marketing strategies and looking to target high-value accounts.

Pricing: Custom pricing based on business needs.

Pros:

• Comprehensive account insights
• Real-time intent data
• Strong integration capabilities

Cons:

• Expensive for small businesses
• Requires technical setup

Limitations:

• High cost for full feature set
• Steep learning curve

See G2 review for Demandbase

11) LinkedIn Sales Navigator

LinkedIn Sales Navigator leverages LinkedIn’s own network of 800M+ members combined with its social networking platform’s InMail feature to make conversations quickly and effectively, making it ideal for small teams and individuals. The most direct way to reach decision makers. It is often used alongside a similar to zoominfo tool to verify contact details.

Key Features:

• Advanced search filters
• Lead recommendations
• InMail messaging
• CRM integration

Who is it for: Sales professionals and recruiters who use LinkedIn for prospecting and networking.

Pricing:

• Professional: $79.99/month
• Team: $134.99/month
• Enterprise: Custom pricing

Pros:

• Extensive LinkedIn network access
• Advanced search capabilities
• Integrates with CRM systems

Cons:

• Expensive for small teams
• Limited to LinkedIn for prospecting

Limitations:

• High cost for full feature set
• Requires a LinkedIn account

See G2 review for LinkedIn Sales Navigator

12) Overloop

Overloop is primarily a multi-channel outbound platform that comes with an email finder, a Google Chrome extension, and native integrations with a range of sales and marketing productivity tools, CRMs and marketing automation platforms. An outbound platform for lead nurturing. It helps automate the initial touchpoints of your b2b sales cycle.

Key Features:

• Email sequencing
• Contact management
• Lead scoring
• CRM integration

Who is it for: Sales teams looking to automate their outreach and manage their leads more effectively.

Pricing:

• Plans starting at $99/month

Pros:

• Powerful email sequencing
• Easy-to-use interface
• Integrates with major CRMs

Cons:

• Can be expensive for small teams
• Limited features in lower-tier plans

Limitations:

• Limited customization options
• Some users report issues with email deliverability

See G2 review for Overloop

13) UpLead

UpLead offers B2B prospecting with B2B contacts and company data of worldwide contacts in over 200 countries along with search filters, intent data, data enrichment, technology tracking, ABM, and more. It integrates with major CRMs such as others. UpLead is a high-accuracy alternative to zoominfo. It is known for its 95% accuracy guarantee, which is vital for maintaining high conversion rates.

Key Features:

• Real-time email verification
• Bulk lookup for contacts
• Data enrichment (geographic, demographic, and technographic data)
• Direct dial and mobile phone numbers
• Technographics (tracking technology/software used by prospects)
• Integrations with Salesforce, HubSpot, Pipedrive, and more
• API access

Who is it for: UpLead is suitable for freelancers, small businesses, mid-sized businesses, and large enterprises looking for accurate lead data to enhance their sales and marketing efforts.

Pricing:

• Essential: $99/month with 170 credits
• Plus: $199/month with 400 credits
• Professional: $399/month with 1000 credits
• Enterprise: Custom pricing with a starting credit score of 25,000 per month
• Free trial: 7 days with 5 free credits

Pros:

• Accurate contact data
• High-quality lead filtering
• Easy-to-use interface
• Affordable compared to competitors
• Excellent customer support

Cons:

• Limited database coverage outside North America
• Smaller percentage of valid leads than expected

Limitations:

• Mainly focuses on North American data
• Some leads may have outdated or incorrect information

See G2 review for UpLead

14) LeadGenius

LeadGenius offers B2B data and insights and claims to offer solutions ideal for mid-market and enterprise companies. The platform offers B2B data across EMEA, APAC and LATAM markets – ideal for global sales & marketing teams. It integrated with Salesforce, LinkedIn, Outreach and HubSpot. LeadGenius provides custom lead generation. They are a top choice for companies like zoominfo that need deep, manually-sourced data for specific niches.

Key Features:

• Custom lead generation
• Data enrichment and verification
• CRM integration
• Targeted outreach

Who is it for: LeadGenius is ideal for businesses seeking highly tailored lead generation services, particularly those requiring deep market research and data analysis.

Pricing: Pricing is customized based on the specific needs and scale of the business.

Pros:

• Highly customized lead data
• Combines human intelligence with machine learning
• Deep market insights

Cons:

• Higher cost due to custom services
• Longer setup time

Limitations:

• Not as scalable for smaller businesses due to cost
• May require more time to deliver customized data

See G2 review for LeadGenius

15) LeadFuze

LeadFuse helps sales and marketing teams build target lists of B2B leads and automatically syncs leads to CRMs and sales outreach tools. The tool claims to aggregate B2B information in real-time across its database of 500+ million contacts and 10M+ companies globally. LeadFuze aggregates B2B information in real-time. It’s a solid alternative to zoominfo for automated list building and pipeline generation.

Key Features:

• Lead search and list building
• Email verification
• Automated outreach
• Integrations with major CRM platforms

Who is it for: LeadFuze is designed for sales and marketing teams, startups, and small to mid-sized businesses looking to streamline their lead generation and outreach processes.

Pricing:

• Starter: $132/month
• Scaling: $447/month
• Custom pricing for enterprise solutions

Pros:

• Easy to use
• Automated email verification
• Integrates with major CRMs

Cons:

• Limited to email and phone number data
• Higher-tier plans can be expensive

Limitations:

• Data accuracy may vary
• Smaller database compared to some competitors

See G2 review for LeadFuse

16) Hunter

Hunter primarily helps find and verify B2B email addresses from web domains. It comes with a free email platform to send email campaigns directly from within the Hunter platform. Hunter’s data is crawled from the web and indexed from publicly available B2B email addresses. The platform offers web domain search, email finder, email verifier and add-ons including a Chrome extension and integration with major CRMs and marketing automation systems. Hunter is the standard for email marketing and verification. It is a focused lead generation tool for those who specifically need verified email addresses.

Key Features:

• Email finder
• Email verification
• Domain search
• Integrations with popular tools like Google Sheets, HubSpot, and Zapier

Who is it for: Hunter is ideal for sales professionals, marketers, recruiters, and anyone needing to find and verify email addresses for outreach purposes.

Pricing:

• Free plan: 25 searches/month
• Starter: $49/month for 500 searches
• Growth: $99/month for 1,000 searches
• Business: $199/month for 5,000 searches
• Enterprise: Custom pricing

Pros:

• Accurate email finding and verification
• Simple and user-friendly interface
• Affordable pricing plans

Cons:

• Limited to email addresses
• Free plan has low usage limits

Limitations:

• Focuses only on email data
• Limited integration options compared to competitors

See G2 review for Hunter

Conclusion

We hope that this article was helpful in providing information on how to pick a ZoomInfo alternative, while also providing a general overview of some of the free and low-priced ZoomInfo alternative solutions that are ideal for small teams or individuals. If you are searching for a ZoomInfo alternative, focus your search beyond just B2B email lists, and B2B contacts and company data. Evaluate your potential ZoomInfo alternative on capabilities such as intent data, technographics, firmographics, enrichment and more.

Choosing the right sales intelligence tool can be a decisive factor in the growth of your business. Companies can lose significant time and money by investing in a tool that doesn’t live up to their expectation, while picking a sales intelligence tool that offers what the business needs can supercharge growth. Different sales intelligence tools offer different sets of features and capabilities, it’s imperative to evaluate and pick a data partner that meets your needs.

Zoominfo Alternatives FAQ

Why do companies use ZoomInfo?

Companies use ZoomInfo primarily for its comprehensive business intelligence and data services. Key reasons include:

• Lead Generation: 

Access to a vast database of potential leads with detailed contact information.

• Market Research: 

In-depth insights into industry trends, company data, and market dynamics.

• Sales and Marketing Alignment: 

Tools and data to help align sales and marketing efforts, ensuring targeted and efficient outreach.

• Data Enrichment: 

Enhancing existing customer databases with additional information for better segmentation and targeting.

• Account-Based Marketing (ABM): 

Resources and data to support ABM strategies by identifying key decision-makers and company hierarchies.

Is ZoomInfo expensive?

Yes, ZoomInfo is generally considered to be on the pricier side compared to other data and business intelligence platforms. Its pricing can vary based on the number of users, the extent of data access required, and the specific features and integrations a company needs. While ZoomInfo offers a robust set of tools and high-quality data, its cost can be a significant investment, particularly for smaller businesses.

Is SalesIntel better than ZoomInfo?

Whether SalesIntel is better than ZoomInfo depends on the specific needs and priorities of a business. Here are some considerations:

• Data Accuracy: 

SalesIntel emphasizes human-verified data, which may offer higher accuracy compared to ZoomInfo’s automated methods.

• Cost: 

SalesIntel is often viewed as a more cost-effective option, providing similar or superior data quality at a potentially lower price point.

• Customer Support: 

SalesIntel is known for its responsive and dedicated customer support, which can be a deciding factor for many businesses.

• Integration and Ease of Use: 

Both platforms offer integrations with popular CRMs and marketing tools, but user experiences with the interface and ease of use can vary.

• Feature Set: 

Both platforms offer a robust set of features, but SalesIntel’s focus on intent data, technographics, and workflow automation might be more appealing to some users.

What is the best ZoomInfo alternative?

One of the best alternatives to ZoomInfo is SalesIntel. SalesIntel offers extensive data accuracy and depth, with human-verified data, making it a strong choice for businesses looking for reliable sales intelligence. Other notable alternatives include LinkedIn Sales Navigator, Clearbit, D&B Hoovers, UpLead, and Lusha.

Which are the top companies like zoominfo for data accuracy?

SalesIntel and Cognism are the primary companies like zoominfo that prioritize human-verification and GDPR compliance to ensure high sales performance.

How much does ZoomInfo cost?

ZoomInfo’s pricing can vary widely based on the size of your business and the specific package you choose. Typically, costs can range from $5,000 to $25,000 per year, with custom pricing for larger enterprises or more comprehensive data needs.

Does ZoomInfo have a free version?

ZoomInfo does not offer a free version. However, they do provide a free trial for potential customers to evaluate the platform’s features and capabilities before committing to a subscription.

Who is ZoomInfo’s main competitor?

ZoomInfo’s main competitors include SalesIntel, LinkedIn Sales Navigator, Clearbit, D&B Hoovers, UpLead, and Lusha. Among these, SalesIntel stands out due to its emphasis on data accuracy, relevancy, contract transparency, and customer support.

How much does ZoomInfo cost for a small business?

ZoomInfo’s cost can start at around $5,000 per year for a small business. The exact pricing will depend on the specific needs and the size of the data package required by the business.

Why not to use ZoomInfo?

There are several reasons why some businesses might choose not to use ZoomInfo:

• Cost: ZoomInfo can be expensive, especially for small businesses or startups with limited budgets.
• Data Accuracy: While ZoomInfo generally provides high-quality data, some users have reported occasional inaccuracies or outdated information.
• Complexity: The platform can be complex to navigate and may require training for new users to utilize it effectively.
• Customer Support: Some users have reported issues with customer support, including slow response times and difficulty in resolving issues.

How do credits work in ZoomInfo?

In ZoomInfo, credits are used to access contact information and data points. Each time you view or export a contact’s details, credits are deducted from your account. The number of credits required can vary based on the type of information accessed. Users can purchase additional credits as needed, and managing these credits efficiently is crucial to optimizing the use of the platform.

What are the more affordable ZoomInfo alternatives?

SalesIntel offers a cost-effective alternative to ZoomInfo with competitive pricing, robust B2B contact data, intent insights, and company intelligence. It’s designed to deliver higher ROI without compromising on data accuracy or coverage.

Which alternatives offer superior data accuracy and coverage?

SalesIntel leads with 95% human-verified contact data and deep coverage across industries. Its commitment to accuracy and research-backed insights ensures more reliable outreach than most automated platforms.

Which ZoomInfo alternatives are best for small businesses versus enterprises?

SalesIntel scales effortlessly for both SMBs and large enterprises. SMBs benefit from flexible pricing and easy usability, while enterprises gain advanced intent, technographic, and integration capabilities.

How do these alternatives compare directly to ZoomInfo?

SalesIntel delivers higher data accuracy through human verification and transparent pricing. While ZoomInfo offers broad coverage, SalesIntel focuses on precision, verified contacts, and actionable intent insights.

What are some top ZoomInfo alternatives for lead generation and data enrichment?

SalesIntel is a leading choice for lead generation and data enrichment, combining human-verified contacts, firmographics, and intent signals. It ensures CRM and marketing systems stay accurate and up-to-date for better conversions.

What are alternatives for sales intelligence and buyer intent data?

SalesIntel excels with its robust sales intelligence platform powered by verified contact data, technographics, and buyer intent signals. It helps teams spot in-market accounts and prioritize high-intent opportunities effectively.

Who is the best alternative to zoominfo for enterprise?

SalesIntel remains the best alternative to zoominfo for enterprises due to its “Research on Demand” service and deep marketing intelligence capabilities.

Is there a free zoominfo alternative?

While most platforms require a subscription for bulk data, Hunter and Apollo offer limited free tiers, making them a viable free zoominfo alternative for basic email marketing needs.