You can watch the recap here!The past year brought many challenges in nearly every walk of life. But as we settle into the “new normal” it’s blatantly clear that the B2B marketer’s job will be all the more challenging. Why? Because past methods of marketing like geo-targeting and reverse IP appending are no longer appropriate methods for targeting WFH audiences. Additionally, the removal of first-party cookie tracking from Google’s landscape is looming in our near future.
- How we got here – the evolution of ad tech
- Consumer identity graphing & ad targeting
- The B2B marketer’s dilemma
- B2B2C identity graphing – a game-changer for B2B marketing
An innovative B2B2C solution
Meet the Presenters
Internet & technology start-up executive, Early pioneer of consumer and business data tech as the founder of InfoSpace, Involved in over 12 technology start-ups & over 14 corporate acquisitions.
Manoj is a graduate of George Washington University’s business school with a degree in Management of Information Systems. He also actively serves as a board member for Duo Education, Center for Advanced Orthopedics (CAO), GymGO and Mobile Spectrum. Manoj is the Founder and CEO of SalesIntel, a company committed to providing the highest quality B2B contact data on the market. SalesIntel’s research team hand-verifies every contact to ensure 95% accuracy on data. As the CEO, Manoj drives the strategic vision of SalesIntel, establishes and fosters key partnerships, and is building out the executive team that will make SalesIntel the leader of the data sector.