Recap: Proven Ways to Get More ROI from In-Person Events


In-person events are making a comeback, but are they working as a viable channel for pipeline? Traditional methods (aka badge scans) alone are not enough to support a successful event marketing strategy.

Join Bombora and SalesIntel for an enlightening webinar focused on overcoming the biggest challenges in B2B event ROI. Learn how to measure event success beyond attendee numbers, optimize budget allocation, and shorten sales cycles!

In this session, we’ll be diving into the following topics:

  • Gain insights into measuring B2B event success beyond vanity metrics, focusing on lead generation, pipeline acceleration, and revenue generation.
  • Learn effective budget allocation strategies to maximize ROI while staying within budget constraints for B2B events.
  • Explore how leveraging intent data can streamline lead nurturing efforts and shorten sales cycles post-event, driving greater ROI and business impact.

Meet the Presenters

Chelsea Madden

Chelsea Madden

VP Success & Partnerships at SalesIntel

Chelsea Madden is the VP of Customer Success and Partnerships at SalesIntel. She is passionate about the customer experience, viewing three areas as the ingredients to customer success: aligned goals, adoption for growth, and constant awareness leveraging data.

McKenzie Jerman

McKenzie Jerman

Sr. Director, Partnerships] at Bombora

McKenzie Jerman is the Sr. Director of Partnerships at Bombora. She is excited by helping prospects, partners, and customers get to that aha moment and seeing their ideas come to life through the support of data.