Webinar Recap: How to Prove ROI to the C-Suite When Every Dollar Counts


Don’t Miss the Amazing Recap!

Think your marketing efforts are worth it? Prove it. If your boss hasn’t demanded that yet, they will. Then what? Hand them some jive about “return on some fancy made up metric here”? Think that’ll fly? Your budget will be gone so fast you won’t know what hit you.

You know what the C-Suite cares about: Sales. Costs. Revenue.

This webinar will help you measure all that: credibly and accurately. Here’s the best part: It’s not hard. You won’t need to become a math nerd. The tools are cheap (or free), and you’re probably sitting on most of the data you need. There has never been a better time for sales and marketing teams to work together to demystify marketing ROI. In today’s environment, every dollar counts and if you can’t associate a lead to the correct marketing spend you’re likely to lose funding for mission critical initiatives that affect sales’ ability to meet quotas and pipeline projections.

In this webinar, marketing data pioneer and the author of How to Measure Social Media will pull the curtain back on what the C-Suite really understands about Marketing ROI and how marketers can take simple steps to connect their efforts to tangible sales pipeline. And sales teams will finally know how to ask the right questions so they can align their support and protect their pipeline. Learn how to go from marketing to sales-driven marketing aka s-marketing.

Join Nichole Kelly, Principal and lead researcher at Helix Market Research, and Jason Hubbard, VP of Partnerships and Alliances at SalesIntel to unlock the keys to the proverbial sales and marketing ROI castle.


  • Get data on what the C-Suite actually understands about the key components that contribute to marketing ROI
  • How to improve in-CRM ROI tracking with free tools and data you likely already have access to
  • Creative strategies for creating deep in-CRM sales intelligence that sales teams drool over
  • Innovative can opener strategies for activating high target contacts for sales

Watch the Recap!


Meet the Presenters

Nichole Kelly

Nichole Kelly

Helix Market Research

Nichole Kelly is the market strategist and researcher who pioneered the proprietary research methodologies used by Helix Market Research. This methodology combines her 23 years of industry-leading marketing and innovative data integration experience to break the mold for traditional qualitative and quantitative research. Her approach to capturing the interest and attention amongst some of the hardest to reach executives and translate that interest into ground breaking research and in-CRM sales intelligence for clients represents a massive evolution for market research. Her landmark research includes the 2019 Executive Study of Emotional Intelligence, the 2020 Information Technology Economic Impact of COVID-19 Research Study and the 2020 State of Cybersecurity Research Study.


Jason Hubbard


Jason has literally grown-up in startups, including helping to grow three top 100 Inc. Fastest Growing Private Companies. Most recently, Cirrus Insight was number 41. He now serves as the VP of Partnerships and Alliances for SalesIntel.io. SalesIntel is the most comprehensive contact and company data provider that helps you target your ideal prospects and accelerate revenue growth.SalesIntel is the top provider of accurate and affordable sales and marketing contact data.

With 95% accurate, human-verified contacts, 70+ Million machine processed data, and the most direct-dial contacts in the industry, SalesIntel is your resource for contact data. SalesIntel’s new method is to have every direct dial number and email tested and re-verified every 90 days. Our combination of automation and researchers allows us to reach 95% data accuracy for all our published contact data while continuing to scale up our number of contacts. With the most comprehensive contact & company data and our excellent customer service, SalesIntel is your partner in growth!