Recap: How to Drive a 27% Reply Rate from Cold Outreach Using Data and Automation

Origin 63 blog

With all of this noise, getting a hold of prospective customers is very challenging. On average, it takes 9 touches to get a hold of a prospective customer, an increase of two touches from just a few years ago, a number that continues to increase over time.

On this webinar, you’ll learn how to craft thoughtful outreach sequences that look and feel manually written although they are automated. You’ll also learn the basic framework of a set of proven sequences sellers need to run an effective sales process, ensuring that every lead is followed up on. Sequences allow your team to improve your revenue numbers without hiring additional sellers. In most cases, up to 30% of a sales process can be automated, which helps your sales reps focus on high-value activities like closing deals instead of sending follow up emails.

The presenter Gregg Anderson at one point was sending 50,000 LinkedIn messages per month and a quarter-million emails per month across his client base at his former company. He will be presenting best practices and key learnings from his experience.

Accompanying Slide Deck


Meet the Presenters


Gregg Anderson


Gregg is the co-founder and CEO of Origin 63. Gregg’s primary expertise is in helping startups and middle-market companies grow through improving their sales technology and marketing strategies. Gregg serves as a volunteer, mentor, and board member for San Diego State University’s Lavin Entrepreneurship Center, the Lavin Mentor Program, SDSU Zahn Innovation Platform—Launchpad, and the The REC Innovation Lab at San Diego Miramar College. Gregg holds a bachelor’s degree from SDSU and is a Veteran of the U.S. Coast Guard.


Jason Hubbard


Jason has literally grown-up in startups, including helping to grow three top 100 Inc. Fastest Growing Private Companies. Most recently, Cirrus Insight was number 41. He now serves as the VP of Partnerships and Alliances for SalesIntel is the most comprehensive contact and company data provider that helps you target your ideal prospects and accelerate revenue growth. SalesIntel is the top provider of accurate and affordable sales and marketing contact data.

With 95% accurate, human-verified contacts, 70+ Million machine processed data, and the most direct-dial contacts in the industry, SalesIntel is your resource for contact data. SalesIntel’s new method is to have every direct dial number and email tested and re-verified every 90 days. Our combination of automation and researchers allows us to reach 95% data accuracy for all our published contact data while continuing to scale up our number of contacts. With the most comprehensive contact & company data and our excellent customer service, SalesIntel is your partner in growth!