Recap: How Data Can Drive Relevancy at Scale

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Prospects respond to software vendors that can solve their problems more so than by you knowing their favorite baseball team.

In order to create highly targeted, relevant campaigns that will drive your revenue, your data has to be accurate and systematized. Yet, with CRM data decaying at an average of 30% per year, creating those hyper-effective campaigns becomes a challenge. This is why data enrichment is key to driving revenue and can even increase the number of opportunities in your pipeline by 60%!

Join us for this tactical session where Mark Shalinsky PhD., Chief Optimization Officer at Data Sales Science, and Ariana Shannon, Director of Marketing at SalesIntel, discuss how you can take your data to the next level so you can run campaigns that will be topically relevant to your prospects.

Attendees will learn:
– How to review your data and decide where it may need to be enriched
– How to operationalize their data
– How to leverage your data creating campaigns your prospects will find relevant.
Accompanying Slide Deck

Meet the Presenters


Mark Shalinsky

Data Sales Science

Mark Shalinsky, is a classically trained academic (PhD BioPhysics, McGill University). Following a successful career in start-ups as a director of sales and sales operations at, Duo Security (acquired by Cisco), and FatStax (acquired by BigTinCan), Mark started Data Sales Science, a fractional sales operations consulting and sales enablement VAR. His company’s mission is making sales cyborgs; reps that can run faster & shoot straighter. This is done through statistical analysis, sales stack & process optimization, all wrapped in clear and concise reporting. This process enables companies to hone in on their ideal customer profiles, personas and scale their sales system in an efficient and measurable way.


Ariana Shannon


Ariana serves as the Marketing Director for SalesIntel is the most comprehensive contact and company data provider that helps you target your ideal prospects and accelerate revenue growth. SalesIntel is the top provider of accurate and affordable sales and marketing contact data. With 95% accurate, human-verified contacts, 70+ Million machine processed data, and the most direct-dial contacts in the industry, SalesIntel is your resource for contact data. SalesIntel’s new method is to have every direct dial number and email tested and re-verified every 90 days. Our combination of automation and researchers allows us to reach 95% data accuracy for all our published contact data while continuing to scale up our number of contacts. With the most comprehensive contact & company data and our excellent customer service, SalesIntel is your partner in growth!