In a perfect world, marketing sets up sales for success, and in turn sales provides marketing with the insights they need to remain relevant to buyers. The secret sauce is proactive and open communication between the two departments.
Companies that align both sales and marketing teams can have a 67% more efficient closed-won rate and up to 209% more revenue from marketing! While these are highly sought after metrics, some organizations struggle putting “Smarketing” into practice.
This is where a unified data approach and process will help both sales and marketing to get on the same page to reach new heights. Join Gabe Moncayo, CEO & Founder of AlwaysHired, and Jason Hubbard, VP of Partnerships and Alliances, and learn how to better align sales and marketing teams!
Outline:
- What is Smarketing and Why Does it Matter?
- Tips for Creating Better Communication and Processes
- Using Full Funnel Solutions in Your TechStack
Watch the Recap!
Meet the Presenters
Gabe Moncayo
AlwaysHired
Voted one of the most influential sales professionals by AA-ISP for three years in a row, Gabe has over 15 years of experience in the sales industry. Prior to AlwaysHired, Gabe worked as the pre- and post- acquisition sales leader at Calfinder (Modernize), Breadcrumb (Groupon) and Main Street Hub (GoDaddy). He also built sales offices in Manhattan, Chicago, Austin, LA, and San Francisco. He has helped train over 250 students through AlwaysHired Sales Bootcamp who now work at companies such as CallidusCloud, Google, Mulesoft, Okta, Yelp, Lever, and Demandforce.
Jason Hubbard
SalesIntel
Jason has literally grown-up in startups, including helping to grow three top 100 Inc. Fastest Growing Private Companies. Most recently, Cirrus Insight was number 41. He now serves as the VP of Partnerships and Alliances for SalesIntel.io. SalesIntel is the most comprehensive contact and company data provider that helps you target your ideal prospects and accelerate revenue growth.
SalesIntel is the top provider of accurate and affordable sales and marketing contact data. With 95% accurate, human-verified contacts, 75+ Million machine processed data, and the most direct-dial contacts in the industry, SalesIntel is your resource for contact data. SalesIntel’s new method is to have every direct dial number and email tested and re-verified every 90 days. Our combination of automation and researchers allows us to reach 95% data accuracy for all our published contact data while continuing to scale up our number of contacts. With the most comprehensive contact & company data and our excellent customer service, SalesIntel is your partner in growth!
