Adapting to Changing Buying Processes & the Rise of AI

with Heidi Solomon-Orlick, Founder & CEO at GirlzWhoSell

Watch this episode of B2B Pipeline Pioneers

Pipeline pioneer Heidi Solomon-Orlick, Founder and CEO of GirlzWhoSell, reflects on her biggest challenges during her 30-year sales career—including lengthening sales cycles, misalignment between sales and marketing, and the increase in decision-makers in buying processes. Looking forward, Heidi is finding the balance between using AI and new tools to improve efficiency while staying true to her human-first sales approach.

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