According to MarketsandMarkets, the global sales intelligence market is expected to grow at an 11.4% compound annual growth rate from 2019 to 2024. By 2024, the market value is forecasted to reach $3.4 billion.
Sales intelligence has become a major need of B2B organizations wanting to take a data-driven approach to sales and marketing. Providing actionable B2B data and insights on prospects and customers, it fast-tracks and helps identify qualified prospects. Furthermore, it allows you to properly guide them through their buyer’s journey. Sales intelligence helps you strengthen your relationship with potential buyers, gain intimate knowledge about them, and close more deals.
Sales intelligence is a great way to customize sales outreach, personalize lead generation and nurturing campaigns, and automate prospect research. It is also used to develop accurate ideal customer profiles, match accounts with buyer personas, and qualify leads faster.
With buying intent, technographic, firmographic, demographic, and psychographic data, you can increase the effectiveness of your B2B go-to-market strategy. Sales intelligence data reveals your audience’s needs, pain points, goals, expectations, interests, and much more. It can also facilitate human-verified company and contact information, so you could quickly identify and connect with decision-makers at target accounts.
Data enrichment is another significant benefit of using sales intelligence. Sometimes, CRM or existing B2B data is not sufficient to run successful sales and marketing campaigns. With sales intelligence, you can create richer customer profiles and receive real-time insights about targeted prospects. Data enrichment also helps reduce the required web form fields so that your marketers can capture leads easier and with a lower bounce rate.
Before you finalize a sales intelligence partner, be sure to ask the right questions and confirm if they can meet your specific B2B data requirements.
To learn more about how sales intelligence can help you close more deals, view the infographic presented here.