According to MarketsandMarkets, the global sales intelligence market is expected to grow at an 11.4% compound annual growth rate from 2019 to 2024. By 2024, the market value is forecasted to reach $3.4 billion.
Sales intelligence has become a major need of B2B organizations wanting to take a data-driven approach to sales and marketing. Providing actionable B2B data and insights on prospects and customers, it fast-tracks and helps identify qualified prospects. It is also used to develop accurate ideal customer profiles, match accounts with buyer personas, and qualify leads faster.
With buying intent, technographic, firmographic, demographic, direct work mobile dials, and data enrichment you can increase the effectiveness of your B2B go-to-market strategy.
Sales intelligence data reveals your audience’s needs, pain points, goals, expectations, interests, and much more. It can also facilitate human-verified company and contact information, so you could quickly identify and connect with decision-makers at target accounts.
To learn more about how sales intelligence can help you close more deals, view the infographic presented here.
Before you finalize a sales intelligence partner, be sure to ask the right questions and confirm if they can meet your specific B2B data requirements.