Building an outbound sales strategy may be difficult for firms of any size. One of the most difficult things to answer is who you should be attempting to market to in the first place. If you get it incorrect, everything else appears more difficult.
You can provide a solution that will earn you the contract if you understand how your target audience thinks. For most organizations, lead creation remains one of the most difficult issues. One reason for this is that agencies frequently lack a clear understanding of who their clients are.
An ideal customer profile (ICP) is a great approach to learning more about your target demographic and clientele. The client profile outlines a certain consumer type that you are targeting based on already accessible statistical data, such as demographics, revenue, and any other statistical findings. It not only allows you to better understand your ideal client profile but also helps you decide how to effectively reach them.
Given that, it’s is not just about creating ICP for the sake of creating one. If you don’t have a good client profile, you can wind up putting too much effort into too many different areas of the market. Your salespeople might squander time chasing down prospects who will never buy. That is money squandered.
Before we get into creating a client persona, here’s an infographic that will help you understand how to create your ICP in the right way to target them accurately.