15 Must Have Sales Enablement Tools In 2024

In today’s fast-paced and ever-evolving business landscape, sales enablement tools have become essential for companies looking to stay ahead of the competition. With technology advancements happening at an unprecedented pace, the sales enablement tools landscape has also undergone a significant transformation in recent years.

As we look towards 2024, we know that there will be immense growth in online sales jobs. And if you are looking forward to a sales career, it’s crucial for you to keep up with the latest trends and tools to help yourself achieve success.

In this blog post, we’ll be highlighting 15 must-have sales enablement tools that are poised to make a big impact in 2024. From artificial intelligence-powered chatbots to advanced analytics platforms, these tools can help businesses streamline their sales processes, boost productivity, and drive revenue growth.

So, without further ado, let’s dive in and explore the top sales enablement tools of 2024.

Top 15 Sales Enablement Tools to Look Forward to This Year

As of 2024, sales enablement tools have become an integral part of every sales team’s operation. They help automate the sales process and streamline communication with potential customers. Here are the top 15 sales enablement tools in 2024:

1. HubSpot Sales Hub

HubSpot Sales Hub is an all-in-one sales enablement tool that helps sales teams manage their pipeline, automate tasks, and engage with prospects. It has features like email tracking, meeting scheduling, and deal tracking. With its integration with HubSpot CRM, it enables sales teams to manage customer data and track their interactions.

2. Outreach

Outreach is a sales engagement platform that helps sales teams communicate with their prospects in a personalized and efficient manner. It has features like email templates, dialer, and cadences that help sales reps manage their outreach efforts. It also provides analytics to track the effectiveness of the outreach campaigns.

3. ClearSlide

ClearSlide is a sales enablement platform that helps sales teams create and deliver engaging presentations. It provides tools like slide libraries, analytics, and video conferencing to help sales reps close deals more effectively. ClearSlide also enables collaboration between sales reps and marketing teams to create effective sales materials.

4. Showpad

Showpad is a sales enablement platform that helps sales teams create and deliver personalized content to their prospects. It has features like content management, analytics, and sales training that help sales reps engage with their prospects in a meaningful way. Showpad also integrates with other sales enablement tools like Salesforce, HubSpot, and Marketo.

5. Gong

Gong is a conversation analytics platform that helps sales teams analyze their customer interactions to identify areas of improvement. It provides insights into customer sentiment, objection handling, and competitor mentions to help sales reps improve their performance. Gong also integrates with other sales enablement tools like Outreach and Salesforce.

6. Spekit

Spekit is a just-in-time learning platform that enables sales reps to accelerate deal velocity, reduce ramp time and close more revenue faster. The platform surfaces the playbooks, SOPs, tool training, and process guidance reps need to succeed directly within the tools they use every day, like Salesforce, Outreach, HubSpot, and more. With Spekit, reps never have to leave their workflow to find the answers they need to maximize quota attainment.

7. SalesLoft

It is a sales engagement platform that helps sales teams streamline their workflows and improve their communication with prospects. The platform offers a range of tools, including email marketing, phone dialer, and social media management. SalesLoft’s sales enablement features can help sales teams increase productivity and close more deals.

8. Highspot

Highspot is a sales enablement platform that helps sales teams deliver personalized content to their prospects. The platform offers a range of tools, including content management, sales analytics, and customer engagement. Highspot’s sales enablement features can help sales teams improve their content strategy and close more deals.

9. GTM Buddy

GTM Buddy is an AI-driven sales enablement platform that empowers sellers to engage with customers more effectively and close deals faster than ever. It unifies the key components of enablement—learning, content, and buyer engagement—to streamline sales workflows and help your team deliver impactful results at every stage of the buyer journey. Leveraging its native AI capabilities, GTM Buddy provides real-time, in-workflow guidance, ensuring your team has the right information exactly when they need it.

10. Brainshark

Brainshark is a sales enablement platform that helps sales teams create and deliver dynamic presentations to their prospects. The platform offers a range of tools, including content creation, video hosting, and analytics. Brainshark’s sales enablement features can help sales teams improve their presentation skills and close more deals.

11. Seismic

Seismic is a sales enablement platform that helps sales teams deliver personalized content to their prospects. The platform offers a range of tools, including content management, sales analytics, and customer engagement. Seismic’s sales enablement features can help sales teams improve their content strategy and close more deals.

12. Allego

Allego is a sales enablement platform that helps sales teams improve their training and coaching. The platform offers a range of tools, including video coaching, knowledge management, and sales analytics. Allego’s sales enablement features can help sales teams improve their skills and close more deals.

13. Chorus

Chorus is a conversation intelligence platform that uses AI to analyze sales conversations and provide insights to sales teams. It includes features for call recording, transcription, and analysis, as well as integrations with other sales and marketing tools. Chorus also provides real-time coaching and feedback, helping sales reps to improve their performance and close more deals.

14. MindTickle

MindTickle is a sales enablement platform that provides sales teams with the training, coaching, and analytics they need to improve their performance. It includes features for onboarding, coaching, and reinforcement, as well as integrations with other sales and marketing tools. MindTickle also includes AI-powered assessments and personalized training, helping sales reps to build the skills they need to close more deals.

15. SalesHood

SalesHood is a sales coaching and enablement platform that aims to improve the performance of sales teams. The platform provides a variety of tools and resources, including personalized coaching and training programs, video-based learning, and interactive quizzes and assessments. SalesHood also offers real-time analytics and reporting, allowing managers to track the progress of their sales teams and identify areas for improvement.

16. Dock

Dock is a client-facing workspace that helps revenue teams close deals, onboard customers, and manage renewals. With Dock, companies organize everything shared at each stage of the customer journey—from sales content to order forms to project plans. Along the way, leadership gets valuable analytics to calculate the sales forecast, coach front-line managers, fix broken implementations, and understand what content actually resonates.

Why Having Sales Enablement Tools Is a Boon for Sales Professionals

Sales professionals have a demanding job that requires them to be constantly on their toes, ready to respond to changing market conditions, and anticipate the needs of their customers. The world of sales is a competitive one, and sales professionals need every advantage they can get to stay ahead of the game. This is where sales enablement tools come in – they provide a boon to sales professionals by giving them the tools they need to succeed in their jobs.

One of the primary benefits of sales enablement tools is that they help sales professionals to stay organized and on top of their tasks. With so many leads to manage, follow-ups to make, and proposals to prepare, it can be challenging to keep everything straight. Sales enablement tools like CRM software can help sales professionals to stay on top of their to-do lists and ensure that nothing falls through the cracks. A platform like monday.com CRM provides customizable workflows and automation features, making it easier for teams to manage their sales processes efficiently.

Another benefit of sales enablement tools is that they can help sales professionals to communicate more effectively with their customers. Sales professionals need to be able to tailor their messaging to the needs of each individual customer, and this can be a challenging task. Sales enablement tools like email automation and content libraries can help sales professionals to create customized messages that resonate with their customers and make their sales job easier.

Sales enablement tools can also provide sales professionals with valuable data and insights that can help them to make better decisions. With access to real-time data on customer behavior and market trends, sales professionals can make informed decisions about which products to sell and which customers to focus on.

Conclusion

Sales enablement tools can help sales professionals to collaborate more effectively with their colleagues. With the ability to share information and collaborate on proposals, sales professionals can work more efficiently and deliver better results for their customers.

So, having sales enablement tools is a boon for sales professionals because it helps them to stay organized, communicate more effectively, make better decisions, and collaborate more efficiently. With the right tools at their disposal, sales professionals can succeed in a highly competitive market and deliver better results for their customers.