Email marketing is one of the most important channels for lead generation, client engagement, and after-sales support. However, it can be difficult to engage customers manually with email. For account-based marketing when you work with a limited number of clients, you cannot efficiently reach all consumer contact points using manual email promotions you will need email marketing tools.
If you’ve been grappling with email marketing, you need to start improving on two things when you reach 2023 – Automation and Deliverability Rate. But with so many choices open, how do you pick an email marketing tool that is capable, user-friendly, easy to incorporate with your current programs, and suits your budget?
In this post, we’ll share a summary of the top email marketing tools that can help you simplify your email marketing campaigns in the coming year.
However, before we dive into the list, let’s quickly look at how email marketing performed during the COVID-19 time.
COVID-19 Email Marketing Statistics
11 Best Email Marketing Tools for a Better Productivity
Looking for the right email marketing tool for your business? It’s not easy to leverage the strength of email marketing and find the right software to serve your company’s needs.
Check out the top email marketing tools for 2023 that will help you save time and improve productivity.
Sender is omnichannel marketing software for mastering email marketing. Its features include email automation, an advanced subscription form, a popup builder with real-time analytics, and a few click integration besides all other tools.
The tool has been developed and maintained with functionality and ease of use in mind. The user interface and features are designed to be as simple as possible while maintaining robust functionality.
Convertkit offers you the fluidity and versatility required in email campaign development and execution. You can use its automation to save time, in addition to building a consumer funnel. It is simple to use, efficient and practical, and the cost is more manageable relative to other apps.
Instead of conventional email marketing systems, where you have to know coding and HTML, ConvertKit offers a smooth, drag-and-drop email experience to create technical emails that convert. There’s also an integration option to display the entire funnel configuration.
As the name suggests, you can use Campayn to create quality email campaigns. If you only have a limited email list (less than 500), you can use their free Basic Package which still has all the main features.
As in other modern email marketing software, Campayn features a simple drag-and-drop GUI. You can set the ideal context for your email message with a stunning template that represents your brand. You may use one of their models or build your own templates.
You can easily connect your contact list and see detailed segmentation of how your contacts respond to your emails.
The company has a wide variety of tools for creating sign-up forms, including website forms, hosted forms, Facebook forms, and pop-up lightbox forms.
MailChimp is perhaps the best-known mailing platform covered here. They have recently extended its features to become an all-in-one marketing network.
MailChimp has long been renowned for the consistency of its free offering. It is user-friendly and designed for non-technical professionals who like drag-and-drop email options. It provides all the fundamentals for organizations that are only starting out.
The free plan does provide fewer email marketing capabilities, but it still adds a simple service to a broader variety of marketing channels: email, landing pages, Facebook and Instagram advertising, social posting, postcards, and pop-up modes. Higher paying thresholds add to the platform – re-targeting advertising on Google, Twitter, and Instagram.
5. HubSpot Email Marketing for Easy to Use UI
HubSpot, perhaps best known for its marketing automation software, has recently released a free email marketing service that can meet a lot of small business transactional email needs.
If you need to send emails from lead deals, thank you for emails after order, or simply support current campaigns, the free edition of HubSpot Email Marketing will do that. One of the best aspects of HubSpot’s free email tool is its ease of use. The tool features a handy drag-and-drop visual editor, and it also comes with ready-made models to get you up and running quickly.
6. Campaign Monitor for Clutter-Free Templates
Campaign Monitor proudly claims that connecting to the audience has never been simpler with their easy email marketing and automation software. That may not be too far away from the facts.
Campaign Monitor features a versatile, clutter-free Design Builder tool that guarantees that the emails match every screen, but the app goes a step further. It produces a final look of your email template in a range of common email clients including Gmail, Yahoo, Hotmail, and more. This feature helps you ensure that your email marketing materials are presented in the way you want them to be displayed.
7. Zoho Campaigns for Better Segmentation
Zoho is a series of multi-channel CRM tools that let you engage customers, simplify the sales process, and close deals. It provides a broad variety of streamlined software – more than 40 – serving a wide range of market functions.
Zoho Campaigns is part of the suite for running email campaigns (it is also part of the larger tool, Zoho CRM). You will have the Zoho Campaigns app individually, either as part of the Zoho CRM kit or in the complete Zoho One suite.
Even free plan subscribers can control and segment mailing lists. You can plan email promotions, including changes for sending in the receiver’s time zone. You can also run split testing on your emails to decide the best variation.
8. Litmus for Testing
Litmus is a highly flexible tool that you can use to monitor and document email. You can test your emails on desktop, and laptop as well as on Android, Apple, and Windows operating systems.
The Litmus automated email testing tool helps you to easily find broken links, photos, or other glitches. From pre-send and split email testing to post-delivery data to high-performance insights, it’s what you need to break through the clutter.
Do you want a streamlined test link? Put your email through the landing page test, and within a few minutes, you’ll get an overlay of that email with the full results for each connection.
9. Drip for eCommerce Platform Integration
Drip is a comprehensive email marketing application that encompasses a range of valuable functions, including message customization, e-commerce platform integration, including Shopify, robust data analytics, and more.
It supports a pair of distinct email construction tools; one visual, the other text-based. This helps create effective image-driven marketing alongside follow-up messages that are more focused and personal to specific consumers.
Pabbly is an online portal providing a full-service range of online type building marketing software, email marketing, subscription billing, and email list cleaning.
It also offers a full business management kit of all these low-cost tools called Pabbly Plus.
Pabbly’s email marketing program does not limit you to functions such as marketing automation, list management, autoresponder emails, or subscriber segmentation whether it’s a subscription or free plan. You can conveniently combine built-in or 50+ external SMTPs and send emails without any extra costs.
When it comes to email marketing tools, you’ll have a hard time finding one more versatile than Omnisend. They offer sophisticated marketing automation for e-commerce, without the learning curve many other tools required. The platform is user-friendly, employing a drag-and-drop visual builder for emails, workflows, forms, landing pages, and anything else you’d create for your store.
Omnisend really shines in its automation, which offers conditional splits that allow you to target your messages in real-time and come preloaded with customizable templates to help you get started even quicker. On top of that, you can add both SMS and push notifications to your automation workflows to make your email marketing pack an even bigger punch.
Bonus: SalesIntel for Reaching the Right Audience, List Building, and Targeted Segmentation
Building the email list is equally important as well as a time-consuming task when compared to sending your emails. Automating the data collection process and email list building can save you hours so that your team can work focus on nurturing qualified prospects and spend more time selling. SalesIntel does exactly that.
If your goal is to reach the best prospects, SalesIntel will help you reach millions of human-verified data. Also, SalesIntel provides you with the requisite data points, such as firmographic and technographic data that will help you segment your prospects and use personalized messaging while cold emailing. You may also qualify and concentrate on those accounts that are actively searching for your services but have not yet reached you using the buyer’s Intent Data. This way, you can turn your cold email into an account-based marketing model.
That’s it! We hope this article has helped you find the right email marketing automation software for your company. All these tools can serve different sales and marketing challenges. Choose wisely.
The best way to go about it is by trying different combinations. For instance, you can combine SalesIntel with any of your email marketing platforms for the best deliverability rate. This way you can be sure about reaching the right audience, with the right data, using the right tool without spending time executing your email campaigns manually.