Let’s face it, keeping the sales funnel full isn’t easy. And, if you’re like many of your counterparts, you spend hours each week creating sales outreach emails that receive less than optimal results. Sending cold emails is like shooting an arrow while blindfolded, but what if you could increase your chances of hitting the mark?
Giving Your Sales Outreach Emails a Boost
In the business-to-business (B2B) world, hundreds of sales emails are sent and received every day. According to research conducted by Mailchimp, the average open rate for all industries is 21.33%, and the average click-through rate is a mere 2.62% – confirming that getting recipients to respond to your cold emails is tricky.
You not only want, but need your emails to be noticed, opened, read, and acted upon. What does it take to cut through the noise and rise above a crowded inbox? We’ve taken a look at what it takes to reach your target audience and turn prospects into customers. Here are our top four ways to increase conversion rates for sales outreach emails:
1. Quality Data:
Did you know that data has a shelf life? On average, data only remains reliable for 12 to 13 months, so even if you’re selling what could be the most sought-after new product, your success rate will be dismal if you’re relying on inaccurate/outdated data in your CRM.
As data decay sets in, not only will your open, response, and click-through rates drastically drop, but the number of successful deliveries and unsubscribes can increase tremendously. At this point, your emails may be tagged as spam, which can potentially lead to your domain being blacklisted. To avoid these data-causing, cold email show stoppers, and to increase the likelihood of conversions, be sure your data is reverified every 90 days.
By creating a more personalized and targeted experience, you’re more likely to attract and retain the email recipient’s attention and thus, increasing open and click-through rates. Personalized emails deliver 6 times higher transaction rates, and yet, a staggering 70% of businesses fail to incorporate personalization into their emails.
For example, with a goal for the prospect to first open the email, your subject line needs to be intriguing, yet personal.
- Artesia, can I help you increase website traffic by 50%?
- Lisa said I should get in touch.
- Stu, don’t worry. We’re busy, too.
Subject lines that incorporate accurate contact data, like first or last name, business name, etc., not only grab the reader’s attention but give you a headstart in building rapport with the prospect.
3. Provide Value:
If each person on your email list has different interests, needs, and challenges, why are they receiving the same emails? By segmenting your lists and providing content that’s relevant to that segment, your sales outreach emails can produce 30% more opens and 50% more clicks than unsegmented email campaigns.
Targeted, relevant emails not only provide value but can create an opportunity to engage on a level that will surprise even the most skeptical recipients on your list!
4. Digital Rewards:
Humanize the conversation and create a more personalized, thoughtful experience by incorporating digital rewards into your sales outreach emails.
With digital rewards, you can provide incentives for webinar attendance, event sign-ups, and referrals. Or, surprise your contacts with a $15 e-gift card, following a software demo. While your competitors are saying, “Thanks for signing up,” you’re providing an experience that says, “We know you value your time, and we appreciate you spending it with us.”
Use Rybbon’s digital rewards platform to stand out amongst the digital clutter, increase email conversions, and continue to move prospects through the sales funnel.
By providing personalized, valuable content, to an up-to-date, relevant list of contacts and with digital rewards at your fingertips, – you’ll have everything you need in your sales outreach emails to turn cold prospects into revenue-generating customers.