Event Recap: Understanding How Contact Data and Revenue are Intertwined in 2019

TMA Recap - Blog Image

We had a great turn out for our panel discussion “Understanding How Contact Data and Revenue are Intertwined in 2019” on May 2nd!

A huge thank you to our moderator Elizabeth Shea, Executive Vice President at REQ (formerly SpeakerBox) and to our panelist Cindy Zhou, Chief Marketing Officer at Level Access, Sean McDermott, CEO of Red Monocle, and Charlie Minesinger, Vice President of Sales at RackTop.

They covered a multitude of topics about ABM, marketing communication channels, data quality and more. They all concurred that the martech stacks are over-complicated and that quality data has to come first. We grabbed some of the highlights for you in the videos below.

Cindy Zhou, CMO at Level Access, talks about their sales structure and the importance of data quality for Level Access and their customers.
Charle Minesigner, VP of Sales at RackTop Systems, talks about how having quality data impacts their ability to reach quota.
Sean McDermott, CEO of RedMonocle, gives an example of why pulling accurate targeted customers lists is beneficial to their event marketing strategy.