Clearbit Pricing and Plans – All You Need to Know

In today’s fiercely competitive B2B landscape, accurate and actionable data is the bedrock of successful sales and marketing strategies. For sales organizations, gaining deep insights into prospects and accounts is paramount to shortening sales cycles and boosting conversion rates. This is where data enrichment and sales intelligence platforms like Clearbit come into play. Clearbit has long been a recognized name, celebrated for its robust data enrichment capabilities. However, understanding its pricing structure, features, and suitability for your specific needs is crucial.

This comprehensive guide will delve into Clearbit’s pricing and plans, providing you with all the essential information to determine if it’s the right fit for your sales and marketing efforts. We’ll also offer a SalesIntel perspective, highlighting key considerations for teams seeking a holistic sales intelligence solution.

The Power of Data in Modern Sales

Did you know that 83% of sales teams leveraging AI for data-driven insights saw revenue growth this year, compared to 66% without AI? This compelling statistic from Salesforce’s sixth State of Sales report underscores the undeniable impact of data and advanced analytics on sales performance. For sales leaders and reps alike, having access to high-quality, enriched data isn’t just an advantage, it’s a necessity for achieving ambitious revenue targets and staying ahead in a dynamic market.

Understanding Clearbit

Clearbit, now part of the HubSpot AI product suite and often referred to as Breeze Intelligence, is primarily known for its data enrichment capabilities. Its core function is to take a small piece of information, like an email address or a company URL, and enrich it with a wealth of B2B data points. This includes company information (name, domain, technographics, sector, industry, locality, annual revenue, employee count) and person-level data (name, work email, location, title, role, seniority, LinkedIn handle).

Clearbit integrates deeply within HubSpot’s ecosystem, making it a natural choice for HubSpot users looking to enrich their CRM records. It aims to help businesses:

• Enrich CRM Data: Automatically update and complete contact and company records in HubSpot.
• Identify Website Visitors: Deanonymize website traffic to reveal potential leads
• Streamline Forms: Shorten sign-up forms by automatically populating fields with enriched data
• Target Ideal Customers: Build ideal customer profiles and identify target markets based on comprehensive data attributes

Clearbit Pricing and Plans

One of the most frequently searched terms related to Clearbit is its pricing, and for good reason, it can be complex and sometimes opaque, especially since its acquisition by HubSpot in November 2023.

Historically, Clearbit’s pricing structure has been based on a credit system tied to the number of contacts in your database or monthly API requests. Credits are consumed when data is enriched for a contact or company record. The cost varies based on:

• HubSpot Subscription Level: Clearbit’s integration and features are deeply tied to HubSpot, and your HubSpot subscription tier can influence Clearbit pricing.
• Number of Contacts/Credits: The more data you need to enrich or the larger your database, the higher the cost. Credits are often sold in packs (e.g., 100, 1,000, 10,000).
• Add-on Capabilities: Additional features like Clearbit Forms, Capture, or Advertising can incur extra costs.

While specific public pricing details can be hard to pin down post-acquisition, here’s what has been reported:

• Starting Point: Some reports suggest a starting price around $45/month (annual commitment) or $50/month (monthly) for a basic package, which might include 100 credits and access to their Starter Customer Platform.
• Credit-Based System: The core of Clearbit pricing revolves around credits. Each successful enrichment, whether for a contact or a company, consumes credits. The cost per credit decreases as you buy in higher volumes.
• Custom Quotes: For larger organizations or those with extensive data needs, Clearbit typically operates on a custom quote model, making it essential to contact their sales team directly for precise pricing. This means there isn’t a simple, publicly available pricing page for all tiers, adding to the perceived opacity.
• Continuous Enrichment: Higher-tier plans may offer continuous enrichment, automatically updating records as new data becomes available.

Free Tools and Limitations

Clearbit also offers some free tools, often with usage limitations:

• Clearbit Connect: A free Chrome extension for finding email addresses, though its functionality has changed over time.
• Clearbit Visitors: Helps deanonymize a limited number of website visitors.
• HubSpot CRM Integration: A basic integration might be available, but full functionality requires a paid Clearbit plan.
• Target Markets: Tools to help define your ideal customer profile, often with usage caps.

While these free tools can offer a glimpse into Clearbit’s capabilities, they are designed to be gateways to paid plans and are not sufficient for robust sales or marketing operations.

Disadvantages of Clearbit

While Clearbit excels at data enrichment within the HubSpot ecosystem, there are several considerations from a broader sales intelligence standpoint, especially for teams like those using SalesIntel:

SalesIntel: A Complete Solution for Outbound Sales Teams

While Clearbit excels at enriching data within HubSpot, SalesIntel is purpose-built for sales teams that need accurate, scalable, and outbound-ready data.

Here’s what sets SalesIntel apart:

• Massive, Human-Verified B2B Database
  Access millions of direct dials, mobile numbers, and emails manually verified for unmatched accuracy.
• Intent & Technographic Insights
  Identify in-market buyers and understand their tech stack to tailor outreach and boost conversion rates.
• Flexible, Unlimited Access
  Avoid credit limitations with licensing models designed for high-activity sales teams.
• Seamless Integrations
  Works effortlessly with Salesforce, HubSpot, Outreach, Salesloft, and more.
• Precision List Building
  Build hyper-targeted lists using filters like job title, tech used, revenue, industry, and buyer intent.
• Competitive Intelligence
  Uncover insights into competitor tech stacks and customer bases to identify growth opportunities.
• Hands-On Support
  Dedicated onboarding and customer success ensure your team sees value quickly.

Clearbit vs. SalesIntel: A Synergistic Approach?

While this blog focuses on Clearbit Pricing, it’s important for SalesIntel users and prospects to understand that Clearbit and SalesIntel serve slightly different, albeit complementary, purposes.

• Clearbit’s Strength: Excellent for enriching existing data within HubSpot and providing website visitor identification and form shortening. If your primary need is to keep your HubSpot CRM clean and automatically updated for marketing automation and inbound lead nurturing, Clearbit is a strong contender.
• SalesIntel’s Strength: Unrivaled for finding new, accurate B2B contacts and companies, particularly for outbound prospecting, cold outreach, and targeted account-based selling. It provides the high-quality, human-verified contact data and intent signals that power proactive sales efforts.

For many organizations, the ideal scenario might involve a layered approach: using a tool like Clearbit for inbound enrichment within HubSpot, and leveraging SalesIntel for comprehensive outbound prospecting, list building, and accessing highly accurate, human-verified contact information for net new accounts.

However, if you’re looking for a single source of truth for both finding and enriching data, with a strong emphasis on direct contact methods and intent signals for outbound success, SalesIntel often provides a more complete and cost-effective solution, especially given the opaque and credit-based nature of Clearbit pricing.

Maximizing ROI with the Right Data Partner

Clearbit offers value for HubSpot-focused teams, but its enrichment-first model and pricing limitations may not suit outbound-driven organizations.

If your sales strategy demands accurate contact data, strong intent signals, and flexible access, SalesIntel delivers. With deep B2B coverage, seamless integrations, and human-verified data, it’s built to support scalable, high-performance prospecting.

Ready to move beyond basic enrichment? Discover how SalesIntel can help your team connect faster, convert better, and grow consistently.