Form friction kills your pipeline
Your pipeline growth is directly connected to your form strategy. When forms become barriers, growth stalls
- Sales productivity: Up to 50% of a sales rep’s time is wasted on unproductive prospecting due to incomplete or inaccurate lead data. (SalesForce)
- The field count tipping point: Each additional field decreases your form conversion rate. Reducing fields from 4 to 3 can increase your conversion rate by 50% (Hubspot)
- Abandonment rates: Approximately 18% of users abandon a lead flow specifically because the process was too long or complex (Baymard Institute)
Even the best content can’t overcome form friction. Frictionless data capture is the foundation of high performing pipeline generation.
Get the full picture on every lead with FormsIntel
Auto-qualify every lead
Know Who’s Worth Pursuing, Before Your Sales Team Even Sees Them
FormsIntel automatically enriches every form submission to give your team instant clarity on who deserves immediate attention.
Key outcomes:
- Eliminate manual lead research
- Route high-value prospects directly to sales
- Filter out poor-fit leads before they waste rep time
Prioritize top prospects
Get Your Best Leads to Sales While They’re Still Hot
FormsIntel helps you identify your highest-potential opportunities as soon as they convert. No more sifting through form fills to find the gems.
Key outcomes:
- Slash lead response time for top prospects
- Increase contact rates on high-value opportunities
- Stop letting qualified leads go cold while reps chase dead ends
Less fields = More conversions
Request Less Fields. Learn More About Your Prospects. Convert More.
With FormsIntel, you can cut your forms down to just an email field while still capturing the complete lead intelligence your sales team needs.
Key outcomes:
- Reduce form abandonment rate
- Capture complete lead profiles with minimal friction
- Boost conversion rates without sacrificing data quality
Reduce form friction & boost conversion rates
Capture essential firmographic data., company revenue, industry classification, employee count, and location, automatically through backend enrichment, even when prospects provide only name and email.
Dynamic forms adapt automatically: when an email isn’t in our database, additional standard fields appear to capture critical information, ensuring you never miss essential lead data.
Eliminate form abandonment by reducing required fields to absolute minimums while still gathering the complete contact and company intelligence your sales team needs to close deals.
Blog
February 18, 2025
Capture Every Lead and Improve Data Quality: Never Miss Another Submission
In B2B marketing, every lead counts. However, many businesses struggle with inconsistent lead quality, incomplete data, and poor sales pipeline visibility. These challenges lead to inefficiencies, wasted resources, and lost...
Automatic lead enrichment for every form
- Instantly capture firmographic data, company size, annual revenue, industry, location, employee count, to qualify and prioritize every lead without adding form fields.
- Enrich submissions with technographic insights and contact details your prospects don’t provide, giving sales complete profiles for faster, smarter outreach.

Thanks to SalesIntel’s real-person support and hands-on training, resulted in 15% boost in win rates, the biggest driver of our success. We’ve also cut bad data by 28%, expanded our target coverage by 25%, and accelerated our outreach by 40%, all while ramping up new hires 25% faster. Their team genuinely cares about our results.”
Prioritize the best prospects
Prioritize high-fit accounts and contacts matching your ICP criteria, based on company size, revenue, industry, and technographics, directly to your team with complete context.
Filter out poor-fit leads instantly so your team focuses exclusively on high-value opportunities and highest likelihood to convert into revenue.



