Outbound is Broken. Here’s Why and How to Fix It.

Outbound is Broken. Here’s Why and How to Fix It.

Outbound sales has lost its way. 

It’s become a numbers game that overlooks the essential human-to-human connections that drive successful sales. This approach is costly, burns out sales teams, and alienates potential customers. But it doesn’t have to be this way. In this fireside chat, Omar Aboufandi, Co-Founder & CRO at Salesfinity, and Eric James, VP of Sales at SalesIntel, will explore the pitfalls of modern outbound sales and present a new, more effective way forward. 

Key takeaways: 

  • Explore the root causes of outbound failures and strategies to overcome them.
  • Learn how to balance AI and automation with authentic human engagement.
  • Gain actionable insights into creating an outbound process that resonates with customers and drives results.

Meet the Presenters

Omar Aboufandi

Omar Aboufandi

Co-Founder & CRO at Salesfinity

Omar Aboufandi, Co-Founder & CRO of Salesfinity, blends his unique background as a clinical pharmacist with technology sales and entrepreneurship. He has led market entry and revenue growth for both early startups and industry leaders like Databricks, generating over $16 million in ARR to date. Omar advocates for AI-driven efficiency and automation in Go-To-Market teams and is currently expanding Salesfinity’s AI Smart Parallel Dialer to transform B2B sales efficiency and modernise the global outbound sales landscape.

Eric James

Eric James

VP of Sales at SalesIntel

Results and employee oriented leader with a reputation for motivating and inspiring large teams to achieve exceptional results. Open and expert communicator who has a track record for clearly conveying company positions to senior leaders, employees, customers, accounts and government officials. Dedicated to maintaining a reputation built on developing people, service, quality and ethics.