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If you boil down Account-based marketing into its core principles they would be targeting, engagement, and measurement. If you can successfully build each of these aspects into the foundation of your program, then you’ll be setting yourself up to win!
Yet, there is simply too much information to unpack in a single session with anyone. That is why SalesIntel and Aspirant have created this three-part series so we can dive into each concept:
Session 1: How to define and research your ideal targets
Accompanying Slide Deck
Session 2: How to build compelling messaging
Accompanying Slide Deck
Session 3: How to enable a sustainable process.
Accompanying Slide Deck
Meet the Presenters
Andrew Rupert
Aspirant
Andrew has more than a decade of B2B and B2C marketing experience, having built expertise and developed methods while guiding strategy for companies such as Heinz, Valvoline, and PPG. As Director of Digital Marketing for Aspirant, he incorporates those best practices into an efficient, effective program tailored to driving awareness for his firm amongst the targeted audience.
Aspirant is a global management and technology consulting firm based on a different approach. We utilize integrated expertise across lean, experienced teams to deliver sustainable results for our clients.
Ariana Shannon
SalesIntel
Ariana serves as the Marketing Director for SalesIntel.io. SalesIntel is the most comprehensive contact and company data provider that helps you target your ideal prospects and accelerate revenue growth. SalesIntel is the top provider of accurate and affordable sales and marketing contact data. With 95% accurate, human-verified contacts, 77+ Million machine verified contacts, and the most direct-dial contacts in the industry, SalesIntel is your resource for contact data. SalesIntel’s new method is to have every direct dial number and email tested and re-verified every 90 days. Our combination of automation and researchers allows us to reach 95% data accuracy for all our published contact data while continuing to scale up our number of contacts. With the most comprehensive contact & company data and our excellent customer service, SalesIntel is your partner in growth!
