Prospect Anonymity, Intent Data, and Social Selling

with Johan Abadie, CMO at Processmaker

Watch this episode of B2B Pipeline Pioneers

Pipeline pioneer Johan Abadie, Chief Marketing Officer at Processmaker, knows the importance of self-service in B2B sales through free trials and demos. In 2024, he’s experimenting with social selling, refining intent data for better timing, and addressing the trend of prospects anonymizing until they’re ready to engage.

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