Micro-Events for Peer-to-Peer Influence

with Randi-Sue Deckard, SVP of Client Engagement at BESLER

Watch this episode of B2B Pipeline Pioneers

Pipeline pioneer Randi-Sue Deckard, SVP of Client Engagement at BESLER, is leaning into micro-events where current customers and prospects engage authentically, leveraging peer-to-peer marketing. Randi invests her pennies into customers, branding, and events to influence revenue growth.

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