Mastering ICP and PLG: Strategic Moves for B2B Startup Pipeline Growth

Watch this episode of B2B Pipeline Pioneers

Pipeline pioneer Natalie Taylor, Head of Marketing at Capsule, shares her journey with defining a clear ICP and sales process. By focusing on pain points and creating highly personalized demos, Natalie and her team saw a significant increase in conversion rates. Additionally, Capsule is shifting towards a product-led growth strategy, supported by organic content to attract and engage users.