Identify Best-Fit Partnerships that Actually Drive ROI

Watch this episode of B2B Pipeline Pioneers

Ariana Shannon hosts a roundtable with experts Jesse Shipman, Adam Pasch, and Sam Yarborough to discuss how B2B companies can identify and partner with the best-fit organizations to drive maximum ROI. They explore real-world strategies for evaluating potential partners, aligning goals, and creating mutual value beyond revenue generation. Learn how to leverage co-marketing, co-selling, and resource sharing to build strong, scalable partnerships that contribute to long-term business success.

Guests:

Jessie Shipman, CEO at Fluincy

Passionate educator turned tech strategist with a knack for transforming complex information into actionable insights. My journey has taken me from high school history classrooms to the forefront of educational technology and partner enablement at Apple. I excel in building relationships, developing strategic plans, and empowering teams to innovate. My approach combines the analytical skills of a systems administrator with the communication prowess of an experienced teacher. I’m driven by the desire to unlock potential in both individuals and organizations, always with an eye on the long-term impact of our decisions. Currently seeking opportunities to lead diverse teams and shape the next generation of tech leaders through effective partner enablement strategies.

Adam Pasch, Head of Marketing and Partnerships at UNCOMM

Business is NOT a zero-sum game

Partnerships unlock growth that companies can not achieve on their own

More importantly, we create new opportunities for mutual customers

Sam Yarborough, Chief Growth Officer at Invisory

Sam is a seasoned partnership leader with experience in building and managing strategic alliances with top technology and service companies. She is currently the Chief Growth Officer, Salesforce at Invisory where she helps partners tactically succeed in building and growing their partnership with Salesforce and the surrounding SI network.

Sam leverages her former background as a marketer, designer, and strategist to creatively solve problems, approach technologies, and use cases with new perspectives, and deliver mutually beneficial results for both partners and customers. She is passionate about fostering strong relationships, building alignment across the organization, and growing revenue for both companies. She is also co-hosts with her husband the business podcast, Friends with Benefits discussing the importance of purpose built relationships.